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What is Drift Conversation Cloud?
With Drift any conversation can be a conversion. Instead of traditional marketing and sales platforms that rely on forms and follow ups, Drift connects your business with the best leads in real-time. Elevate buyer engagement and deliver experiences with AI that listens, understands, and learns from your site visitors. As a pioneer in Conversational Marketing, Drift's patented AI capabilities transform website visitors into loyal customers.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
97 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Drift Conversation Cloud?
Pros
- Helps Innovate
- Respectful
- Includes Product Enhancements
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Personalized Service
Voice or Text Input
Leads Generation
Scheduled Availability
Translation
Workflow Processing
Application Programming Interface
Integration With CRM
Natural Language Processing
Wayfinding
Multi-channel
Vendor Capability Ratings
Breadth of Features
Ease of Implementation
Quality of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Ease of IT Administration
Business Value Created
Ease of Data Integration
Vendor Support
Also Featured in...
Drift Conversation Cloud Reviews

Maria C.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Mar 2025
The Future of Conversational Cloud
Likeliness to Recommend
What differentiates Drift Conversation Cloud from other similar products?
Drift Conversational Cloud works beyond the traditional chatbots with main concentration on marketing, sales enablement, and personalization. It supports ABM policies by tailoring chatbots collaboration, which enables us to focus on key prospects thus increasing closing deals. It also provides comprehensive educational means, roadmaps, and best practices for formal marketing.
What is your favorite aspect of this product?
Drift Conversation Cloud excels in delivering, engaging, interacting, and personalizing efficiently in a way that benefits both organizations and clients. Its account-based marketing features help us to tailor collaboration for high-profile accounts, thus increasing the outcome of sales efforts and marketing. It provides actionable insights through its strong analytical and reporting capabilities about conversion rate, which in turn optimize workflow.
What do you dislike most about this product?
Its slow response time is something that causes issues in hours of immediate needs, especially when we launch products or handle high-engaged events. Its analytical and reporting capabilities are overwhelming for beginners in our organization who are not familiar with tracking the data or custom reporting.
What recommendations would you give to someone considering this product?
Drift Conversational Cloud is an excellent platform for businesses looking for a software with main focus on conversational marketing, sales qualification, and lead generation. However, it is important to be mindful of customer experiences to maintain human agents with automation.
Pros
- Performance Enhancing
- Enables Productivity
- Trustworthy
- Efficient Service
Please tell us why you think this review should be flagged.
Darrel C.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2024
"Amazing Product"
Likeliness to Recommend
What differentiates Drift Conversation Cloud from other similar products?
Drift's emphasis on AI-driven conversational marketing sets it apart, enabling businesses to engage with customers in more personalized and contextualized ways.
What is your favorite aspect of this product?
It offers a user-friendly interface for setting up and managing conversational marketing campaigns, making it accessible to users with varying technical expertise.
What do you dislike most about this product?
The AI capabilities of the chatbots may not be as advanced as some competing platforms, impacting the sophistication of automated conversations.
What recommendations would you give to someone considering this product?
I would recommend Drift Conversation Cloud for businesses looking to enhance their customer interactions through conversational marketing.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Please tell us why you think this review should be flagged.
Beaux L.
- Role: Operations
- Industry: Education
- Involvement: IT Leader or Manager
Submitted Apr 2023
Speed to lead
Likeliness to Recommend
What differentiates Drift Conversation Cloud from other similar products?
The video features and ability to route leads with your sales engagement platform.
What is your favorite aspect of this product?
The ability to take inbound leads and have them automatically sequenced in an engagement platform.
What do you dislike most about this product?
It can be a bit tricky at first to set up all your conversations.
What recommendations would you give to someone considering this product?
Would highly recommend a sales engagement platform to go along with it.
Pros
- Enables Productivity
- Efficient Service
- Effective Service
- Saves Time
Please tell us why you think this review should be flagged.
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