Marigold

Emma by Marigold

Composite Score

7.5 /10

CX Score

7.7 /10

13 Reviews Write a Review

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What is Emma by Marigold?

Connect your data, build your audience, and create your most successful email program ever.

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Emma by Marigold Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Emma by Marigold.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

80 Likeliness to Recommend

90 Plan to Renew

86 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Emma by Marigold?

0% Negative

10% Neutral

90% Positive

Pros

Helps Innovate
Performance Enhancing
Enables Productivity
Efficient Service

Feature Ratings

Average 88

Basic Reporting and Analytics

Segmentation

A/B Testing

Auto-Responders

Campaign Management

Email Delivery

Mobile Optimized

Content Authoring

SPAM Compliance

Dynamic Content

Email Templates

Vendor Capability Ratings

Average 87

Business Value Created

Ease of Data Integration

Quality of Features

Ease of Implementation

Product Strategy and Rate of Improvement

Breadth of Features

Ease of Customization

Availability and Quality of Training

Usability and Intuitiveness

Vendor Support

Ease of IT Administration

Emma by Marigold Reviews

William J.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2020

Emma in sales and marketing industry

Likeliness to Recommend

7 /10

What differentiates Emma by Marigold from other similar products?

Availability of tons of email templates, which makes it easy to develop eye appealing emails for marketing.

What is your favorite aspect of this product?

I like that A/B testing is way too robust that it makes it easy to track the emails sent to prospects. Managing email deliverability is another thing that i give two thumbs up.

What do you dislike most about this product?

The organic SEO tools on Emma do not offer great results. It requires robust internet access to send emails to prospects.

What recommendations would you give to someone considering this product?

Know the capabilities available on Emma before even implementing it.

Pros

Unique Features
Inspires Innovation
Helps Innovate
Continually Improving Product

Kelly M.

Role: Sales Marketing
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2020

The best tool for Email marketing

Likeliness to Recommend

10 /10

What differentiates Emma by Marigold from other similar products?

Availability of oeganic SEO tools is not available on all Email marketing services.

What is your favorite aspect of this product?

Managing email deliverability is the best thing that I like about Emma. Additionally, I am able to send outbound emails and enhance SEO of the company website.

What do you dislike most about this product?

I used to encounter issues with internet connection, but no longer face that issue anymore.

What recommendations would you give to someone considering this product?

Consider their online marketing needs before making the final step of implementing Emma.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Diana A.

Role: Sales Marketing
Industry: Entertainment
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2020

Solution to Email marketing

Likeliness to Recommend

10 /10

What differentiates Emma by Marigold from other similar products?

Emma encompasses all the email marketing features that I require to send outbound emails.

What is your favorite aspect of this product?

Email deliverability has been easy to manage. Sending outbound emails to prospective customers and online visitors.

What do you dislike most about this product?

I face zero challenges while marketing online with Emma.

What recommendations would you give to someone considering this product?

No doubts, I assure them they will get 100% ROI.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Emma by Marigold

What is Emma by Marigold?

Company Details

Book a Free Demo Today!

Emma by Marigold Ratings

80 Likeliness to Recommend

90 Plan to Renew

86 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Emma by Marigold?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Email Delivery The ability to send email to large number of recipients at-scale.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Emma by Marigold Reviews

William J.

Emma in sales and marketing industry

Likeliness to Recommend

Pros

Kelly M.

The best tool for Email marketing

Likeliness to Recommend

Pros

Diana A.

Solution to Email marketing

Likeliness to Recommend

Pros

Feature Ratings

Basic Reporting and Analytics

Segmentation

A/B Testing

Auto-Responders

Campaign Management

Email Delivery

Mobile Optimized

Content Authoring

SPAM Compliance

Dynamic Content

Email Templates

Vendor Capability Ratings

Business Value Created

Ease of Data Integration

Quality of Features

Ease of Implementation

Product Strategy and Rate of Improvement

Breadth of Features

Ease of Customization

Availability and Quality of Training

Usability and Intuitiveness

Vendor Support

Ease of IT Administration