Emplifi

Emplifi Social Marketing Cloud

Composite Score

8.3 /10

CX Score

8.5 /10

45 Reviews

Claim Software

What is Emplifi Social Marketing Cloud?

From managing a multi-channel strategy to analyzing trends and optimizing performance, Emplifi’s social media marketing tools will enable your brand to amplify meaningful experiences at scale. Deliver authentic content at scale and boost engagement across your social media channels with best-in-class social media management tools and AI-powered capabilities.

Company Details

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Awards & Recognition

Emplifi Social Marketing Cloud won the following awards in the Social Media Management - Enterprise category

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2024 Data Quadrant Gold Medalist

2024

6 Top Rated Capabilities

4 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Service Experience
Product Impact

2024

2023 Data Quadrant Gold Medalist

2023

6 Top Rated Capabilities

3 Top Rated Features

2023

2023 Emotional Footprint Champion

2023

Emplifi Social Marketing Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Emplifi Social Marketing Cloud.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

96 Plan to Renew

1
Since last award

82 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Emplifi Social Marketing Cloud?

0% Negative

3% Neutral

97% Positive

Pros

Performance Enhancing
Effective Service
Saves Time
Respectful

Feature Ratings

Average 85

Dashboards and Visualization

Social Media Channel Integration Outbound

Social Media Channel Integration Inbound

Social Response Management

Trend Analysis

Campaign Execution

Social Post Archival

Social Moderation and Workflow Management

Social Asset Management

Sentiment Analysis

Contextual Analysis

Vendor Capability Ratings

Average 85

Breadth of Features

Ease of Implementation

Usability and Intuitiveness

Business Value Created

Ease of Data Integration

Quality of Features

Product Strategy and Rate of Improvement

Vendor Support

Ease of IT Administration

Ease of Customization

Availability and Quality of Training

Emplifi Social Marketing Cloud Reviews

Jeremy C.

Role: Consultant
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2022

A good all-rounder but light in some areas

Likeliness to Recommend

7 /10

What differentiates Emplifi Social Marketing Cloud from other similar products?

Its simple, intuitive layout and navigation system is a nice feature. But for me the key differentiator is its knowledgeable and friendly CSM / support team - in a world where there are 101 different tools for analysing social data, having that trustworthy human contact is critical.

What is your favorite aspect of this product?

The workflow is nice, the layout is nice and the navigation between features is easy and well thought-out. It can do a number of data collection, representation and analytical jobs which is good if you are looking for a solution that has a 'one-stop-shop' approach to managing social output, the collection of response data and analysis. However if you're looking for something that offers more deep-dive into each area, or simply a more focused views on one or two particular areas (ie social listening or influencer data) then you may want to look elsewhere

What do you dislike most about this product?

Total availability of data is always a bug-bear with social listening tools. Having complete access to all of the key social networks - both established ones like Facebook, or newer ones like Snapchat or TikTok - is crucial. But not only that, having access to a sensible archive of social data is also fundamental. Some tools are better than others on this so bear this in mind for your needs. This tool is OK on data sources, but check what your requirements are before committing.

What recommendations would you give to someone considering this product?

For someone looking to get quick, insightful data in a breadth of measurement areas, then I think this tool is hard to beat. After all it offers to help you glean KPIs and insights from social data as well as management and scheduling features. I would recommend though that each of the product areas on offer via the platform truly deliver what you need or expect from the tool. Just be mindful that when it claims to be able to do 'community management' or 'content intelligence', are the results you're seeing exactly what you require? Are they deep enough for you to do your job? If so, great!! If not, carry on with your research.

Pros

Client Friendly Policies
Helps Innovate
Continually Improving Product
Reliable

Role: C-Level
Industry: Media
Involvement: Business Leader or Manager

Validated Review

Anonymous Reviewer

Submitted May 2022

Fantastic product. Very useful dashboards.

Likeliness to Recommend

9 /10

Pros

Enables Productivity
Saves Time
Respectful
Client Friendly Policies

Cons

Charges for Enhancements
Under Delivered

Rashmi T.

Role: Sales Marketing
Industry: Healthcare
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Dec 2021

Ease of Use with excellent customer service

Likeliness to Recommend

7 /10

What differentiates Emplifi Social Marketing Cloud from other similar products?

It is very easy, intuitive to use like it allows you to create tags and organize everything with a campaign name which makes it easy to use. Other products do not provide such ease of use.

What is your favorite aspect of this product?

Analytics tool and monitoring tool giving the real-time look into the campaign

What do you dislike most about this product?

Cannot upload gifs or videos into scheduling.

What recommendations would you give to someone considering this product?

Totally worth the price for its analytics part.

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Emplifi Social Marketing Cloud

What is Emplifi Social Marketing Cloud?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Gold Medalist

2024 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

Emplifi Social Marketing Cloud Ratings

90 Likeliness to Recommend

96 Plan to Renew

1 Since last award

82 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+94 Net Emotional Footprint

How much do users love Emplifi Social Marketing Cloud?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Dashboards and Visualization Ability to visualize data and create analytics dashboards.

Social Media Channel Integration Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Response Management Ability to respond in-band to social media posts; ability to execute post-time optimization.

Trend Analysis Ability to monitor trends and traffic on multiple social media sites.

Campaign Execution Ability to manage social and media assets: tools for social campaign execution, reporting, and analytics.

Social Post Archival Ability to archive social posts and platform activity to create an audit trail.

Social Moderation and Workflow Management Ability to create end-to-end routing and escalation workflows from social content.

Social Asset Management Ability to access visual asset library with access permissions and expiry dates to be used on social media.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Contextual Analysis Ability to use NLP, deep learning and semantic analysis to extract meaning from social posts.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Emplifi Social Marketing Cloud Reviews

Jeremy C.

A good all-rounder but light in some areas

Likeliness to Recommend

Pros

Fantastic product. Very useful dashboards.

Likeliness to Recommend

Pros

Cons

Rashmi T.

Ease of Use with excellent customer service

Likeliness to Recommend

Pros

Most Popular Emplifi Social Marketing Cloud Comparisons

Hootsuite Social Media Management Enterprise

Buffer

HubSpot Marketing Hub (Social)

Sprout Social Enterprise

Meltwater

Sprinklr Social

1
Since last award

1
Since last award

Feature Ratings

Dashboards and Visualization

Social Media Channel Integration Outbound

Social Media Channel Integration Inbound

Social Response Management

Trend Analysis

Campaign Execution

Social Post Archival

Social Moderation and Workflow Management

Social Asset Management

Sentiment Analysis

Contextual Analysis

Vendor Capability Ratings

Breadth of Features

Ease of Implementation

Usability and Intuitiveness

Business Value Created

Ease of Data Integration

Quality of Features

Product Strategy and Rate of Improvement

Vendor Support

Ease of IT Administration

Ease of Customization

Availability and Quality of Training