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Emplifi

Emplifi Social Marketing Cloud

Composite Score

8.4 /10

CX Score

8.6 /10

50 Reviews

Claim Software

What is Emplifi Social Marketing Cloud?

From managing a multi-channel strategy to analyzing trends and optimizing performance, Emplifi’s social media marketing tools will enable your brand to amplify meaningful experiences at scale. Deliver authentic content at scale and boost engagement across your social media channels with best-in-class social media management tools and AI-powered capabilities.

Company Details

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Awards & Recognition

Emplifi Social Marketing Cloud won the following awards in the Social Media Management - Enterprise category

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8 Top Rated Capabilities

9 Top Rated Features

Latest Award, 2025

Strategy and Innovation
Service Experience
Product Impact

2025

2024 Data Quadrant Champion

2024

6 Top Rated Capabilities

4 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Service Experience
Product Impact

2024

2023 Data Quadrant Champion

2023

6 Top Rated Capabilities

3 Top Rated Features

2023

2023 Emotional Footprint Champion

2023

Emplifi Social Marketing Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Emplifi Social Marketing Cloud.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

96 Plan to Renew

82 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Emplifi Social Marketing Cloud?

0% Negative

2% Neutral

98% Positive

Pros

Performance Enhancing
Effective Service
Saves Time
Respectful

Feature Ratings

Average 87

Dashboards and Visualization

Social Media Channel Integration Inbound

Social Media Channel Integration Outbound

Social Post Archival

Trend Analysis

Campaign Execution

Social Moderation and Workflow Management

Social Response Management

Social Asset Management

Sentiment Analysis

Contextual Analysis

Vendor Capability Ratings

Average 86

Breadth of Features

Ease of Implementation

Business Value Created

Quality of Features

Ease of Data Integration

Usability and Intuitiveness

Vendor Support

Product Strategy and Rate of Improvement

Availability and Quality of Training

Ease of IT Administration

Ease of Customization

Emplifi Social Marketing Cloud Reviews

Tyronne L.

Role: Operations
Industry: Communications
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jul 2025

Reliable Platform for Managing Social Engagement

Likeliness to Recommend

10 /10

What differentiates Emplifi Social Marketing Cloud from other similar products?

Emplifi stands out with its intuitive user interface, real-time monitoring capabilities, and robust analytics dashboard. Unlike many competitors, it seamlessly integrates community management, publishing, and reporting in one place, making it easier for teams to collaborate and respond quickly to customer interactions.

What is your favorite aspect of this product?

The ability to tag, assign, and collaborate within the platform has streamlined our team’s workflow and improved our response time significantly

What do you dislike most about this product?

At times, the platform can be a bit slow to load filtered content, especially when switching between modules like Community and Analytics. Additionally, some of the reporting features could be more customizable or flexible for specific business needs.

What recommendations would you give to someone considering this product?

If your organization manages multiple social channels or needs a centralized workflow, this platform is a strong fit.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Role: Sales Marketing
Industry: Media
Involvement: Business Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Jul 2025

Easy, Organized

Likeliness to Recommend

10 /10

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Daniela B.

Role: Operations
Industry: Media
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jul 2025

Robust Tool With Diverse Features

Likeliness to Recommend

9 /10

What differentiates Emplifi Social Marketing Cloud from other similar products?

Emplifi offers a more comprehensive feature set compared to many of its competitors. One of its key differentiators is the strong access governance system, which makes it ideal for teams that require clear roles and permissions. The platform also provides flexible and detailed dashboards for performance tracking. It is a tool that can be of good use for teams with very different necessities.

What is your favorite aspect of this product?

The dashboards and reporting capabilities are my favorite aspects. They are highly customizable and include a lot of metrics to work with, which makes performance tracking and data analysis much more effective than using other dashboard tools or native analytics from social media.

What do you dislike most about this product?

The usability can be a bit challenging for beginners or people who are not familiar with social media management tools. There’s a learning curve, especially when trying to explore the more advanced features and creating reports.

What recommendations would you give to someone considering this product?

I recommend clearly identifying which features of the platform will be most useful for your team. Emplifi is a strong choice if there’s a business need for multiple functionalities in one place — especially for teams that require advanced reporting, governance, and monitoring.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Emplifi Social Marketing Cloud

What is Emplifi Social Marketing Cloud?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2023 Data Quadrant Champion

2023 Emotional Footprint Champion

Emplifi Social Marketing Cloud Ratings

90 Likeliness to Recommend

96 Plan to Renew

82 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+95 Net Emotional Footprint

How much do users love Emplifi Social Marketing Cloud?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Dashboards and Visualization Ability to visualize data and create analytics dashboards.

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Media Channel Integration Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Post Archival Ability to archive social posts and platform activity to create an audit trail.

Trend Analysis Ability to monitor trends and traffic on multiple social media sites.

Campaign Execution Ability to manage social and media assets: tools for social campaign execution, reporting, and analytics.

Social Moderation and Workflow Management Ability to create end-to-end routing and escalation workflows from social content.

Social Response Management Ability to respond in-band to social media posts; ability to execute post-time optimization.

Social Asset Management Ability to access visual asset library with access permissions and expiry dates to be used on social media.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Contextual Analysis Ability to use NLP, deep learning and semantic analysis to extract meaning from social posts.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Emplifi Social Marketing Cloud Reviews

Tyronne L.

Reliable Platform for Managing Social Engagement

Likeliness to Recommend

Pros

Easy, Organized

Likeliness to Recommend

Pros

Daniela B.

Robust Tool With Diverse Features

Likeliness to Recommend

Pros

Most Popular Emplifi Social Marketing Cloud Comparisons

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Buffer

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Sprout Social

Meltwater

Sprinklr Social

Feature Ratings

Dashboards and Visualization

Social Media Channel Integration Inbound

Social Media Channel Integration Outbound

Social Post Archival

Trend Analysis

Campaign Execution

Social Moderation and Workflow Management

Social Response Management

Social Asset Management

Sentiment Analysis

Contextual Analysis

Vendor Capability Ratings

Breadth of Features

Ease of Implementation

Business Value Created

Quality of Features

Ease of Data Integration

Usability and Intuitiveness

Vendor Support

Product Strategy and Rate of Improvement

Availability and Quality of Training

Ease of IT Administration

Ease of Customization