
What is Foundry ABM?
Foundry's Account Based Marketing solution unifies inbound and outbound marketing with sales plays to drive revenue generation. The platform allows our award-winning clients to run targeted ads, web personalizations, and sales triggers to generate demand from their most important target accounts. Foundry integrates with a wide range of marketing, sales, and analytics tools to orchestrate multichannel campaigns.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
96 Plan to Renew
81 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Foundry ABM?
Pros
- Trustworthy
- Saves Time
- Efficient Service
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Multichannel Campaign Management
Unified Sales and Marketing Funnel
Personalization/Audience Targeting
Account Analytics & Measurement
Artificial Intelligence / Machine Learning
Team Alerts
Customer Journey Modelling
Account-Based Advertising
Vendor Capability Ratings
Ease of Implementation
Availability and Quality of Training
Vendor Support
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Breadth of Features
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Customization
Foundry ABM Reviews
Jessica H.
- Role: Information Technology
- Industry: Consulting
- Involvement: End User of Application
Submitted Oct 2024
Our Intent-Based ABM Ally
Likeliness to Recommend
What differentiates Foundry ABM from other similar products?
It’s not just that it tracks intent—it merges that insight into campaigns in a way that feels proactive rather than reactive.
What is your favorite aspect of this product?
The segmentation tool is an absolute hit in the sense that it gives you hyper-specific control over your audience. I’ve been able to create campaigns targeting prospects based on behavior that was hard to nail down with other platforms.
What do you dislike most about this product?
I found myself googling for how-to guides more than I’d like. Once you’re past that, though, it’s smooth sailing.
What recommendations would you give to someone considering this product?
The sales-marketing alignment is where Triblio shines, and getting those teams on the same page early will save you a lot of headaches later.
Pros
- Performance Enhancing
- Inspires Innovation
- Caring
- Friendly Negotiation
Please tell us why you think this review should be flagged.

Sachin M.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2024
Wonderful platform
Likeliness to Recommend
What differentiates Foundry ABM from other similar products?
user friendly ness is the key strength
What is your favorite aspect of this product?
The drag and drop functionality is the best part of this interface
What do you dislike most about this product?
Bit expensive
What recommendations would you give to someone considering this product?
Best platform for accounts based marketing
Pros
- Continually Improving Product
- Enables Productivity
- Unique Features
- Effective Service
Please tell us why you think this review should be flagged.

Kashana S.
- Role: Operations
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Mar 2024
An amazing tool with great customer support.
Likeliness to Recommend
What differentiates Foundry ABM from other similar products?
Triblio has all of the features I’d expect from an ABM platform, including account-based ads, web customisation, and sophisticated reporting. Their support and service, however, have truly distinguished them. I have regular meetings with my Customer Success Manager, and they have been quite helpful in guiding my product usage and encouraging me to try new techniques.
What is your favorite aspect of this product?
The best platform on the market for lead generation and tracking all follow-ups. Capable of managing and controlling many marketing channels concurrently. IT that focuses on the customer’s features is fantastic. The integration process is simple and makes my workflow much easier. With this, I can quickly import data and work with third-party programs. The team is exceptionally helpful and will go to any length to answer inquiries or solve problems.
What do you dislike most about this product?
While analyzing the problem is easier, generating reports might be cumbersome at times. The tool organization on this platform is not very nice; nothing is properly organized. This often makes it difficult for me to find the required tool for the workflow.
What recommendations would you give to someone considering this product?
Its ABM capabilities are rather broad, covering audience development, display ad campaign management, as well as orchestration. Orchestrations may be the most exciting of the features since they allow me to create cross-platform journeys that span several tactics, channels, and tools (if the integrations are properly configured). I started using it last year, and it still has a lot more to offer than what we use now—highly recommended for any organization.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
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