Google Ad Manager Logo Award Winner Product Badge
Google Ad Manager Logo Award Winner Product Badge
Google

Google Ad Manager

Composite Score
8.7 /10
CX Score
9.0 /10
Category
Google Ad Manager
8.7 /10

What is Google Ad Manager?

A complete platform to grow ad revenue and protect your brand wherever people are watching, playing or engaging. Ad Manager can help you manage your ad business and grow your revenue in any industry. Ad Manager offers robust tools that scale to the needs of growing businesses.

Company Details


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Awards & Recognition

Google Ad Manager won the following awards in the Ad Tech category

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Google Ad Manager Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Ad Manager.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

99 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value

2
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Ad Manager?

3% Negative
7% Neutral
90% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Helps Innovate
  • Enables Productivity

Feature Ratings

Average 82

Data Management Platform Capabilities

85

Advertisement Placement

84

Audience Segmentation

83

Advertisement Reporting

83

Role-Based Access Controls

83

Audience Identification

83

Supply-Side Capabilities

81

MarTech Ecosystem integration

81

Advertisement Content Curation

81

Demand-Side Capabilities

80

Vendor Capability Ratings

Average 81

Business Value Created

83

Ease of Customization

83

Breadth of Features

83

Quality of Features

83

Usability and Intuitiveness

83

Ease of Implementation

82

Ease of Data Integration

81

Ease of IT Administration

80

Product Strategy and Rate of Improvement

79

Availability and Quality of Training

78

Vendor Support

74

Google Ad Manager Reviews

Eduardo G.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2023

Simples e rápido para configurar campanhas

Likeliness to Recommend

10 /10

What differentiates Google Ad Manager from other similar products?

A facilidade para criar campanhas

What is your favorite aspect of this product?

A familiaridade com os produtos Google G Suits

What do you dislike most about this product?

O loyaut acho um pouco confuso a organização das campanhas

What recommendations would you give to someone considering this product?

Recomendo o uso dos produtos Google G Suits.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Matias L.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

"Wie nearly all Google products quite well"

Likeliness to Recommend

10 /10

What differentiates Google Ad Manager from other similar products?

As an advertiser, you can obtain a ton of information about where visitors came from and how they converted thanks to the integration with Analytics. Furthermore, it is possible to control and increase revenue using pertinent advertisements across a variety of networks via the Ad Manager. Additionally, the CPAs are typically much lower here than they are with other providers. Once the campaigns are set up, they typically no longer require daily maintenance or optimization. Additionally, conversion costs are fairly constant. With its straightforward operation of its basic functions, Google Ads Manager is best suited for use as a campaign

What is your favorite aspect of this product?

I use the Ad Manager, for starters, to create awareness campaigns for our brand's customers. However, it's also to keep up with customers' partners and avoid losing any potential. We can focus on new markets for our customers with the help of the Ad Manager. Additionally, we can switch on video and display ads much more easily and don't need to worry about optimizations all the time.performance marketing manager for Google search engine marketing. This makes it possible for beginners to adjust and work very quickly. The ability to control YouTube advertisements through the Google Ads Manager is undoubtedly advantageous.

What do you dislike most about this product?

The best browser for using the Ad Manager is Chrome, as the name suggests. I'd experienced issues loading or displaying tools in Safari or Firefox more frequently. The loading time is too long for me then. It would be great if we could introduce more individuality at the level of ad groups as well. It bothers me that irrelevant keywords are rarely recommended. Even though Google now recommends them, responsive advertisements are frequently underutilized! It has already happened frequently that technical difficulties with campaign setup resulted in the need to enter all the data again. I'm completely satisfied with the tool aside from that.

What recommendations would you give to someone considering this product?

We use Google Ads Manager to create campaigns and advertisements as part of our search engine advertising (SEA) marketing activities. The ability to activate YouTube advertisements through Google Ads Manager and use the information obtained from SEA campaigns on Google for YouTube retargeting are the two main benefits. We switch almost all of our search and display advertisements to Google, in addition to the YouTube advertisements, of course. I think it's fantastic that improvements are made on a regular basis and that the Google Ads Manager is constantly evolving. Good and reliable advertisers can be found in Google Ad Manager.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Joe G.

  • Role: Sales Marketing
  • Industry: Education
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Easy to use, but pricey & tricky

Likeliness to Recommend

7 /10

What differentiates Google Ad Manager from other similar products?

They dominate search, so when someone is searching to buy what you sell, you can get in front of them easily.

What is your favorite aspect of this product?

I can be at the top of the SERPs for important search terms in various languages/countries.

What do you dislike most about this product?

It's expensive. They also will ban you for making small mistakes and not tell you why.

What recommendations would you give to someone considering this product?

Learn the ins & outs of Google Ads and give them a try. Be sure to have deep pockets and a lot of patience.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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