
What is Google Ad Manager?
A complete platform to grow ad revenue and protect your brand wherever people are watching, playing or engaging. Ad Manager can help you manage your ad business and grow your revenue in any industry. Ad Manager offers robust tools that scale to the needs of growing businesses.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
99 Plan to Renew
1
Since last award
86 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Ad Manager?
Pros
- Reliable
- Performance Enhancing
- Helps Innovate
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Data Management Platform Capabilities
Advertisement Placement
Audience Segmentation
Advertisement Reporting
Role-Based Access Controls
Audience Identification
Supply-Side Capabilities
MarTech Ecosystem integration
Advertisement Content Curation
Demand-Side Capabilities
Vendor Capability Ratings
Business Value Created
Ease of Customization
Breadth of Features
Quality of Features
Usability and Intuitiveness
Ease of Implementation
Ease of Data Integration
Ease of IT Administration
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Google Ad Manager Reviews

Eduardo G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2023
Simples e rápido para configurar campanhas
Likeliness to Recommend
What differentiates Google Ad Manager from other similar products?
A facilidade para criar campanhas
What is your favorite aspect of this product?
A familiaridade com os produtos Google G Suits
What do you dislike most about this product?
O loyaut acho um pouco confuso a organização das campanhas
What recommendations would you give to someone considering this product?
Recomendo o uso dos produtos Google G Suits.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Matias L.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Mar 2023
"Wie nearly all Google products quite well"
Likeliness to Recommend
What differentiates Google Ad Manager from other similar products?
As an advertiser, you can obtain a ton of information about where visitors came from and how they converted thanks to the integration with Analytics. Furthermore, it is possible to control and increase revenue using pertinent advertisements across a variety of networks via the Ad Manager. Additionally, the CPAs are typically much lower here than they are with other providers. Once the campaigns are set up, they typically no longer require daily maintenance or optimization. Additionally, conversion costs are fairly constant. With its straightforward operation of its basic functions, Google Ads Manager is best suited for use as a campaign
What is your favorite aspect of this product?
I use the Ad Manager, for starters, to create awareness campaigns for our brand's customers. However, it's also to keep up with customers' partners and avoid losing any potential. We can focus on new markets for our customers with the help of the Ad Manager. Additionally, we can switch on video and display ads much more easily and don't need to worry about optimizations all the time.performance marketing manager for Google search engine marketing. This makes it possible for beginners to adjust and work very quickly. The ability to control YouTube advertisements through the Google Ads Manager is undoubtedly advantageous.
What do you dislike most about this product?
The best browser for using the Ad Manager is Chrome, as the name suggests. I'd experienced issues loading or displaying tools in Safari or Firefox more frequently. The loading time is too long for me then. It would be great if we could introduce more individuality at the level of ad groups as well. It bothers me that irrelevant keywords are rarely recommended. Even though Google now recommends them, responsive advertisements are frequently underutilized! It has already happened frequently that technical difficulties with campaign setup resulted in the need to enter all the data again. I'm completely satisfied with the tool aside from that.
What recommendations would you give to someone considering this product?
We use Google Ads Manager to create campaigns and advertisements as part of our search engine advertising (SEA) marketing activities. The ability to activate YouTube advertisements through Google Ads Manager and use the information obtained from SEA campaigns on Google for YouTube retargeting are the two main benefits. We switch almost all of our search and display advertisements to Google, in addition to the YouTube advertisements, of course. I think it's fantastic that improvements are made on a regular basis and that the Google Ads Manager is constantly evolving. Good and reliable advertisers can be found in Google Ad Manager.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Joe G.
- Role: Sales Marketing
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Mar 2023
Easy to use, but pricey & tricky
Likeliness to Recommend
What differentiates Google Ad Manager from other similar products?
They dominate search, so when someone is searching to buy what you sell, you can get in front of them easily.
What is your favorite aspect of this product?
I can be at the top of the SERPs for important search terms in various languages/countries.
What do you dislike most about this product?
It's expensive. They also will ban you for making small mistakes and not tell you why.
What recommendations would you give to someone considering this product?
Learn the ins & outs of Google Ads and give them a try. Be sure to have deep pockets and a lot of patience.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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