Google Ad Manager

What differentiates Google Ad Manager from other similar products?

It offers a tonne of useful information that will benefit my consumers. The target audience is simple to reach, which increases engagement for me. I can create a unique report. I can quickly and effectively construct numerous marketing campaigns using this platform. In general, it’s a fantastic tool for making search advertisements. It offers a lot of information that benefits my clients. Multiple ad campaigns may be easily posted and managed. Additionally, it offers real-time marketing feedback, which makes analysis more effective.

What is your favorite aspect of this product?

I can use it to launch and oversee display and text advertising on the Google network. Additionally, it supports many ad networks like Ad Sense, Ad Exchange, and third-party networks and offers granular control. The audience targeting and suggested keywords are both ideal. I have access to a single dashboard where I can handle all different kinds of adverts. The UI is cutting-edge and simple to use; it is unquestionably the best ad platform.

What do you dislike most about this product?

There is a learning curve for new users, and getting acclimated to it takes some time. Customer service might be better. Occasionally experience some synchronizing problems. It has so many capabilities that new users may become confused.

What recommendations would you give to someone considering this product?

Through its flawlessly designed dashboard and plenty of significant and useful functionality, Google Ad Manager is the leader in online ad management solutions. Simple systems for gathering ads and easily making many ad posts combine with excellent online campaign management skills. Generally speaking, Google Ad Manager is the most user-friendly, effective, and integrated advertising tool.

What differentiates Google Ad Manager from other similar products?

What I like most about Google Ads is that it is constantly evolving, both in the user interface and configuration and that we can run and control various types of campaigns for our clients through Google Ads. Google Ads is free, allowing beginners to place ads using simpler interfaces and configuration options. Support is always helpful and can be contacted at almost any time. Google is not only Google Search but also offers a vast network of pages in the Google Display Network and YouTube. In addition, Google provides good opportunities to deliver expensive display and video advertising media to the desired target group.

What is your favorite aspect of this product?

The platform has gotten better and better over the years while still retaining its functional and transparent character. Useful additional features complement the essential functions. I like the continuity in Google Ads and the clear, neat, mature user interface. I am an absolute fan. With Google Ads, I can address almost anyone. Thanks to Google's extreme search range, especially GDN and YouTube, you can reach any desired target group. With the programmatic tools, you create your audience, which works better than the audiences specified by Google.

What do you dislike most about this product?

It can get confusing quickly, especially with more complex structures. SEA is becoming increasingly a black box by automating and reducing match types. Some functions, for example, are missing to recognize duplications or overlaps.

What recommendations would you give to someone considering this product?

I use Google Ads for performance marketing, especially placing ads on YouTube or Google Shopping. The advantages of using Google Ads are apparent. With the help of the tool, you can put apps, shopping ads, video ads, search ads and display ads. The prices are also low. The primary advantage is the fully networked Google infrastructure and the incredible reach and relevance. Due to the auction principle, there are always opportunities to avoid competition by testing new environments, segments, audiences, and keywords. Google specifies targeting options, but programmatic ad placement based on your CRM data is also possible.

What differentiates Google Ad Manager from other similar products?

I believe that the biggest difference is being able to count on a successful customer service that is very active and interested in helping. I receive weekly calls with tips on optimizing my campaigns and this optimizes our earnings.

What is your favorite aspect of this product?

The platform uses very intelligent campaign optimization resources, in addition to being constantly updated and offering new resources for advertisers. We liked the streamlined interface and reporting, making it easy to get an overview of the top paid marketing actions we're taking.

What do you dislike most about this product?

Some optimization suggestions are focused solely on increasing the budget. Despite being something tangible and that can increase results, I would like to receive other indications, which do not only involve increasing our investment in these paid marketing actions.

What recommendations would you give to someone considering this product?

The main suggestion is to evaluate your customers' buying journey and understand which points Google can support. Creating targeted campaigns for each segment will help greatly improve your return on investment. Despite being very complete and currently responsible for most of our traffic and customer acquisition, it is important to consider other long-term marketing actions as well and diversify your customer acquisition channels.