
What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Device and Browser Analytics
Paid Search Integration
Search Engine Optimization
Customer Value Analysis
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews

Md. Sajjad H.
- Role: Student Academic
- Industry: Agriculture
- Involvement: End User of Application
Submitted Oct 2021
Google Analytics- better web traffic tracker
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is free for web site owners.
What is your favorite aspect of this product?
Free of cost and online traffic tracking features are attractive to me. It is easy to navigate Google Analytics. I have liked Google Analytics Interface. Visitors are showed based on segmentation, e.g., age, country, etc., which is an attractive feature to me.
What do you dislike most about this product?
The keyword searching feature is absent in Google Analytics. Loading time is slower comparatively.
What recommendations would you give to someone considering this product?
I can recommend Google Analytics for website owners without any hesitation. Google analytics has saved my time and energy and increased productivity.
Pros
- Trustworthy
- Saves Time
- Generous Negotitation
- Helps Innovate
Please tell us why you think this review should be flagged.
Esha S.
- Role: Consultant
- Industry: Media
- Involvement: End User of Application
Submitted Oct 2021
An Impressive software for analysing
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
No software in the world gives the measure of information and afterward changes over the information it assembles into valuable experiences and reasonable data that is promptly significant with Almost no specialized or advanced information required-this is the extraordinary force of Google Analytics and why I use it in my own business and the organizations of a few of my customers.
What is your favorite aspect of this product?
Google Analytics is an integral asset that dominates at what it is known to do a best, investigation. The instrument has a ton of usefulness, and I regularly wind up utilizing the following elements around our organization website, to screen development, button clicks, and that's just the beginning. The greatest aspect of it is the way that it is free, discovering something this proficient and important is difficult to come by.
What do you dislike most about this product?
Some standard format report fundamentals can be essential for examination, as opposed to relying upon the client's ability to make a few. The mobile application isn't incredible. Very little should be possible other than checking out live information.
What recommendations would you give to someone considering this product?
Google Analytics is an absolute necessity have for anybody that has a website. The insightful information it gives contrasted with other free logical projects is unequaled. It has enormously expanded my capacity to work on our web-based presence with the information it has accommodated me. I would prescribe this to everybody.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Please tell us why you think this review should be flagged.

Chiasa K.
- Role: Information Technology
- Industry: Transportation
- Involvement: IT Leader or Manager
Submitted Oct 2021
free online tutorials
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
I get a lot of information about my internet traffic and, as a result, about my target demographic when I use it. With a few clicks, I can access critical information on my target group's activity on my website. I can continually tweak and enhance my website by studying my visitors. With Google Analytics you can recognize many building sites on your website and get a lot of information about the traffic. By setting up events (tracking), you can make many goals measurable and achieve them better. It is advantageous if you can identify landing pages with a high bounce rate. The clean dashboard is really useful.
What is your favorite aspect of this product?
I can determine which subpages of my websites are performing well and which are not. You can see the active users in real time at any time. Because of the first advantage, it is easy for us to optimize a website, as we can immediately see where the weaknesses are. Reports may be obtained quickly and immediately as PDF or Excel files, for example. The connection between an Analytics account and a website is simple and straightforward. Google Analytics is constantly adapting and developing. It is free and provides statistics over a long period of time. A Google account is required for use. The use data is then reproduced by inserting a Google.
What do you dislike most about this product?
Reports may be obtained quickly and immediately as PDF or Excel files, for example. The connection between an Analytics account and a website is simple and straightforward. When dealing with non-standard setups, things may get difficult. So far, I haven't come across any additional drawbacks. Unfortunately, as a startup, upgrading to Analytics Premium is prohibitively costly. Furthermore, the number of places from which to choose is restricted. It is important to attend training classes on a regular basis in order to keep current. reproduced by inserting a Google tracking code into the main part of your own website.
What recommendations would you give to someone considering this product?
The biggest advantage for us is the link to other Google tools. For example, Google Adwords can be easily combined with analytics to track how successful an ad was or where there is still optimization potential. The Search Console also allows you to transfer relevant data from Google Analytics, for example, so that you can monitor the rankings of certain keywords directly via the console. A quick rundown of our website's performance. Approval as a data analysis tool for colleagues who work with data less frequently than I do easily grasped. Use it as a secondary tool for a specific analysis for which my primary analysis tool is insufficient.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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