
What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Device and Browser Analytics
Paid Search Integration
Search Engine Optimization
Customer Value Analysis
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews

Joyce W.
- Role: Operations
- Industry: Retail
- Involvement: End User of Application
Submitted Sep 2021
Easy to Implement and Reliable
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Its impressive and easy to navigate interface makes it a nice tool. It helps us analyze website data easily. It is so reliable.
What is your favorite aspect of this product?
I love Google Analytics because installing it and using it is very straightforward. It has amazing capabilities and features. The support takes a short time to answer our questions.
What do you dislike most about this product?
Google Analytics is the best when it comes to analyzing data. No dislikes at the moment.
What recommendations would you give to someone considering this product?
Google Analytics will help you make informed decisions because it will offer you accurate data concerning your business.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.

FARHAAN S.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: End User of Application
Submitted Sep 2021
"Google Analytics Review"
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
You Can find every Minute details of the Customers Coming from Various parts of the World. Google trend shows the best result. Search engine Optimization is the main which enables us to bring our website at the front page
What is your favorite aspect of this product?
Before using one must undergoes a Google Analytics Certification, it will gives you an upper hand over a newbie. SEO and SEM are the best aspect of Google analytics. It's Shows how much you website has earned over time.
What do you dislike most about this product?
High skilled training is Required and after it you will fall in love with Google analytics.
What recommendations would you give to someone considering this product?
One Can Definitely rely on Google Analytics for Better Result on your Website.
Pros
- Reliable
- Performance Enhancing
- Trustworthy
- Saves Time
Please tell us why you think this review should be flagged.

Jared S.
- Role: Sales Marketing
- Industry: Recreation
- Involvement: End User of Application
Submitted Sep 2021
Best analytical software out there for your site
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics stands out as a user friendly and optimal search engine and website analytical platform that'll measure just about anything and give you the full readout of your business' digital footprint.
What is your favorite aspect of this product?
My favorite aspect is the charting and values. This allows me to gauge whether my business' page is doing well or needs more search engine and social media marketing optimization.
What do you dislike most about this product?
I don't really dislike anything about Google Analytics. I don't know any other platform out there in this realm of products that delivers this well in ease of use and efficiency!
What recommendations would you give to someone considering this product?
I would recommend that you shop around like I did. For me, it was an easy choice because Google is so interconnected to my business' success overall. If you're not listed on Google, you should be, but if you're more of a brick and mortar company operation, you may not need this platform. For instance, like a plumber that receives most word-of-mouth referrals.
Pros
- Reliable
- Enables Productivity
- Fair
- Generous Negotitation
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