Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
8.9 /10
CX Score
9.2 /10
Google Analytics
8.9 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative
4% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Helps Innovate

Feature Ratings

Average 85

Audience Segmentation

86

Conversion Analysis

86

Audience Demographics

85

Device and Browser Analytics

85

Paid Search Integration

85

Search Engine Optimization

85

Customer Value Analysis

85

Data Visualization

84

Social Media Analytics

83

Customer Journey Modelling

83

API Framework

81

Vendor Capability Ratings

Average 83

Business Value Created

87

Breadth of Features

85

Ease of Implementation

85

Quality of Features

84

Ease of Data Integration

84

Product Strategy and Rate of Improvement

82

Ease of IT Administration

82

Ease of Customization

82

Availability and Quality of Training

82

Usability and Intuitiveness

81

Vendor Support

77

Google Analytics Reviews

Joyce W.

  • Role: Operations
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2021

Easy to Implement and Reliable

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Its impressive and easy to navigate interface makes it a nice tool. It helps us analyze website data easily. It is so reliable.

What is your favorite aspect of this product?

I love Google Analytics because installing it and using it is very straightforward. It has amazing capabilities and features. The support takes a short time to answer our questions.

What do you dislike most about this product?

Google Analytics is the best when it comes to analyzing data. No dislikes at the moment.

What recommendations would you give to someone considering this product?

Google Analytics will help you make informed decisions because it will offer you accurate data concerning your business.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

FARHAAN S.

  • Role: Sales Marketing
  • Industry: Healthcare
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2021

"Google Analytics Review"

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

You Can find every Minute details of the Customers Coming from Various parts of the World. Google trend shows the best result. Search engine Optimization is the main which enables us to bring our website at the front page

What is your favorite aspect of this product?

Before using one must undergoes a Google Analytics Certification, it will gives you an upper hand over a newbie. SEO and SEM are the best aspect of Google analytics. It's Shows how much you website has earned over time.

What do you dislike most about this product?

High skilled training is Required and after it you will fall in love with Google analytics.

What recommendations would you give to someone considering this product?

One Can Definitely rely on Google Analytics for Better Result on your Website.

Pros

  • Reliable
  • Performance Enhancing
  • Trustworthy
  • Saves Time

Jared S.

  • Role: Sales Marketing
  • Industry: Recreation
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2021

Best analytical software out there for your site

Likeliness to Recommend

8 /10

What differentiates Google Analytics from other similar products?

Google Analytics stands out as a user friendly and optimal search engine and website analytical platform that'll measure just about anything and give you the full readout of your business' digital footprint.

What is your favorite aspect of this product?

My favorite aspect is the charting and values. This allows me to gauge whether my business' page is doing well or needs more search engine and social media marketing optimization.

What do you dislike most about this product?

I don't really dislike anything about Google Analytics. I don't know any other platform out there in this realm of products that delivers this well in ease of use and efficiency!

What recommendations would you give to someone considering this product?

I would recommend that you shop around like I did. For me, it was an easy choice because Google is so interconnected to my business' success overall. If you're not listed on Google, you should be, but if you're more of a brick and mortar company operation, you may not need this platform. For instance, like a plumber that receives most word-of-mouth referrals.

Pros

  • Reliable
  • Enables Productivity
  • Fair
  • Generous Negotitation

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