What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Device and Browser Analytics
Paid Search Integration
Search Engine Optimization
Customer Value Analysis
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Susan J.
- Role: Information Technology
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Sep 2021
Fantastic web analytics product
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics has great and very great tools that maintain website and give business analytics on time.
What is your favorite aspect of this product?
The product ensures that our organization gets analytics on how our customers are fairing with our website. Planning and decision making is based on the data we collect from this product that has lead to faster growth of our company.
What do you dislike most about this product?
Google Analytics has always performed effectively since we deployed it in our company.
What recommendations would you give to someone considering this product?
Monitoring of company websites and management of clients getting effective analytics can be managed by Google Analytics.
Pros
- Efficient Service
- Inspires Innovation
- Saves Time
- Fair
Please tell us why you think this review should be flagged.
Kel W.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Aug 2021
The most accurate data of a website
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
For this company it is very easy to obtain this type of data because it issues a code which one has to place in the header of the web page in order to capture as much data as possible from the web site, this is quite effective because many other companies do not. they do the system in the same way and do not capture the amount of data that you really need to know from a website
What is your favorite aspect of this product?
It is essential to use this type of platform such as Google analytics because it gives us a greater vision about the people who are visiting the website, be it replica age and this is an important moment because to keep the audience indicated on a website you have to know if the group or the public is liking the content either by observing the interactions with the videos or with the articles that are published on said website, therefore it is a super indispensable tool for this type of thing today
What do you dislike most about this product?
So far the only negative that is mentioned about the service is that sometimes they do not mark the visits in a wine way, sometimes they are interrupted for a few days until they are updated normally I cannot access the section of in real time I do not know why but it gives me a role some Sometimes I would like they could solve it as soon as possible in order to have a better experience in the service, I would also like you to perhaps give me a paid plan that was much better and with better tools available to us who are users
What recommendations would you give to someone considering this product?
I would like to highly recommend this service because it is a tool created by Google and it has offered me the best service to have my website under surveillance and to know where all the visits come from and to be able to segment more and more to position myself better in Google search this is quite important When it comes to a website that receives visits organically, it is very important to know that its technical support is one of the most qualified in the market, so If you have a website or are in the process, I recommend learning how to use it.
Pros
- Helps Innovate
- Reliable
- Unique Features
- Effective Service
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Kelly M.
- Role: Operations
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Aug 2021
An Excellent Website Analytics Tool
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
This is a reliable website analytics tool that is fast and accurate. Its ease of use also distinguishes it from other tools.
What is your favorite aspect of this product?
The accuracy of Google Analytics makes a great tool. Moreover, it is a superb tool because of its reliability and ease of use.
What do you dislike most about this product?
This is a complete website analytics tool. Nothing irritates me about it.
What recommendations would you give to someone considering this product?
This is a great website analytics tool that you should consider right away. You will love its accuracy.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
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