What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceGoogle Analytics Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
98 Plan to Renew
1
Since last award
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Enables Productivity
- Respectful
- Performance Enhancing
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Conversion Analysis
Audience Demographics
Data Visualization
Audience Segmentation
API Framework
Cross Channel Attribution Analysis
Customer Journey Modelling
Predictive Analytics
Anomaly Detection
Metadata Management
Real Time Workflow Automation
Vendor Capability Ratings
Business Value Created
Ease of Data Integration
Breadth of Features
Ease of Implementation
Ease of IT Administration
Ease of Customization
Quality of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
Vendor Support
Also Featured in...
Google Analytics Reviews
Bhavi U.
- Role: Operations
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Feb 2024
A very helpful application for all suited business
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google analytics helps to understand the depth of conversion tracking and understanding the round about of our target audience, is basically a backbone of operations vertical
What is your favorite aspect of this product?
One stop solution of all the research purpose from lead tracking to understanding the background of the lead
What do you dislike most about this product?
Nothing as such
What recommendations would you give to someone considering this product?
Understanding is one of the core values of sale and Google analytics makes it possible with the features that they provide for B2B reachouts.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Bradley D.
- Role: Sales Marketing
- Industry: Media
- Involvement: Vendor Management and Renewal
Submitted Jan 2024
Easy to integrate & use alongside Google products
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It's integration within the Google ecosystem allows for quick turnaround times when reporting.
What is your favorite aspect of this product?
It's easy to use and overall speed when constructing reports, especially cross-attribution reports, which are easy to run.
What do you dislike most about this product?
Like other Google platforms, there are sometimes unnecessary updates which eventually take away certain offerings.
What recommendations would you give to someone considering this product?
If you're already using other GMP offerings then Google Analytics will certainly compliment your reporting efforts.
Pros
- Enables Productivity
- Helps Innovate
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Hiren R.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2024
Excellent method for accurate data analysis
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The platform allows us to monitor user activity in real time, allowing us to fine-tune our growth and marketing initiatives as needed. We rely heavily on it to learn about the background of our online consumers. It allows us to check if the post had any effect, so we can see how well the promotion worked.
What is your favorite aspect of this product?
The reports are a great feature that makes data visualization a breeze, and I can speak from experience as a Google Analytics user. The fact that it is compatible with all of Google's other products is a huge plus, as it allows us to streamline our processes and save time by connecting to other services and using them simultaneously. You can control the process from the moment a person sees your site, thanks to the attribution section, which shows us the user's path for each conversion and provides pertinent data about those people, such as the mobile phone used.
What do you dislike most about this product?
Can be difficult to understand and modify at first, so I'd like to be able to incorporate certain definitions.
What recommendations would you give to someone considering this product?
We have been using this platform for some time, and it has helped us a lot in making decisions to improve our company. It is essential for companies or organizations that want to track and be aware of how users or customers interact with website content. It allows you to analyze what needs to be changed to improve service delivery. Although it can be a bit difficult to enter and track information, it is highly recommended and definitely a worthwhile solution.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Please tell us why you think this review should be flagged.
Get Instant Access<br>to this Report
Get Instant Access
to this Report
Unlock your first report with just a business email. Register to access our entire library.
© 2025 SoftwareReviews.com. All rights reserved.
