Google

Google Analytics

Composite Score

8.8 /10

CX Score

9.1 /10

198 Reviews Write a Review

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What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Customer Intelligence category

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2025 Emotional Footprint Champion

Latest Award, 2025

Product Impact

Latest Award, 2025

2024 Data Quadrant Champion

2024

0 Top Rated Capabilities

1 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative

8% Neutral

90% Positive

Pros

Enables Productivity
Respectful
Performance Enhancing
Trustworthy

Feature Ratings

Average 82

Conversion Analysis

Audience Demographics

Data Visualization

Audience Segmentation

API Framework

Cross Channel Attribution Analysis

Customer Journey Modelling

Predictive Analytics

Anomaly Detection

Metadata Management

Real Time Workflow Automation

Vendor Capability Ratings

Average 81

Business Value Created

Ease of Data Integration

Breadth of Features

Ease of Implementation

Ease of IT Administration

Ease of Customization

Quality of Features

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Availability and Quality of Training

Vendor Support

Also Featured in...

Product Analytics

Score 9.0

View Google Analytics in this category (opens in a new tab)

Website Analytics

Score 8.9

View Google Analytics in this category (opens in a new tab)

Google Analytics Reviews

Livia T.

Role: Sales Marketing
Industry: Transportation
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2024

Gold standard for measuring user intelligence.

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

No customer intelligence tool integrates with other Google cloud platforms , like Google analytics is able to do. At the moment, I integrate Google analytic with Bigquery, Google Search, tag manager , Looker Studio , campaign manager 360 and even Firebase. That I am able to integrate Google analytics with all of the aforementioned tools has enhanced better modeling of data generated from Google analytics and makes marketing campaign conversion more efficiently tracked.

What is your favorite aspect of this product?

I can setup tracking for specific user events or interactions via Google analytics. This makes Google analytics one of the most convenient tools through which I can track pre-identified or specific user actions on our web and mobile applications such as when customers submit final order requests.

What do you dislike most about this product?

Feature overload is a major issue with Google analytics and this does get very overwhelming at times. On the second hand, I hope Google analytics can figure a way to identify traffic created by bots. At the moment, there is no way with Google analytics to identify this trend.

What recommendations would you give to someone considering this product?

I recommend Google analytics for effective customer intelligence on web or mobile platforms for teams. I think teams and organizations will benefit hugely from the vast features this tool makes available to users.

Pros

Reliable
Performance Enhancing
Enables Productivity
Unique Features

Israel N.

Role: Sales Marketing
Industry: Media
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Dec 2024

Fantastic product!

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

integrates with other Google products like Google Ads, Google Tag Manager, Google BigQuery, and Search Console, making it easier to analyze data from multiple touchpoints in one ecosystem.

What is your favorite aspect of this product?

Google Analytics excels at providing detailed insights into user behavior, allowing businesses to track, analyze, and understand how customers interact with their websites, apps, and digital campaigns.

What do you dislike most about this product?

Limited Support for Free Users

What recommendations would you give to someone considering this product?

Define what you want to achieve with Google Analytics (e.g., tracking sales conversions, understanding user behavior, or improving marketing ROI). A clear focus will help you configure the tool effectively.

Pros

Helps Innovate
Reliable
Effective Service
Inspires Innovation

Danilo F.

Role: C-Level
Industry: Government
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2024

Essential service for your company, when it comes

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

The difference is dynamics, precision and reliability

What is your favorite aspect of this product?

Range and reliability

What do you dislike most about this product?

At the moment, there is nothing that I dislike about this product.

What recommendations would you give to someone considering this product?

When it comes to data and information, Google is a reference in data and information, bringing them with confidence and dynamics

Pros

Saves Time
Reliable
Enables Productivity
Trustworthy

Google Analytics

What is Google Analytics?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

Google Analytics Ratings

91 Likeliness to Recommend

98 Plan to Renew

1 Since last award

86 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Google Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Conversion Analysis Capture and analyze conversion data and conversion paths from multiple channels.

Audience Demographics Capture, analyze and display demographic data from customer interaction channels.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Cross Channel Attribution Analysis The ability to estimate and report on conversion contributions to revenue.

Customer Journey Modelling Model and display customer behaviors or journeys through multiple channels (web, e-mail, social).

Predictive Analytics The ability to make predictions about audience behavior based on historical data and machine learning.

Anomaly Detection The ability to identify and classify anomalous patterns in customer or transactional datasets.

Metadata Management Easily manage metadata associated with customer data or audience segments.

Real Time Workflow Automation The ability to create rules-based workflows and trigger certain actions (i.e. re-marketing) based on audience segments or behavioural cues.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Product Analytics

Website Analytics

Google Analytics Reviews

Livia T.

Gold standard for measuring user intelligence.

Likeliness to Recommend

Pros

Israel N.

Fantastic product!

Likeliness to Recommend

Pros

Danilo F.

Essential service for your company, when it comes

Likeliness to Recommend

Pros

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1
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Feature Ratings

Conversion Analysis

Audience Demographics

Data Visualization

Audience Segmentation

API Framework

Cross Channel Attribution Analysis

Customer Journey Modelling

Predictive Analytics

Anomaly Detection

Metadata Management

Real Time Workflow Automation

Vendor Capability Ratings

Business Value Created

Ease of Data Integration

Breadth of Features

Ease of Implementation

Ease of IT Administration

Ease of Customization

Quality of Features

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Availability and Quality of Training

Vendor Support