Google

Google Analytics

Composite Score

8.8 /10

CX Score

9.1 /10

198 Reviews Write a Review

Claim Software

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Google Analytics won the following awards in the Customer Intelligence category

Filter By

2025 Emotional Footprint Champion

Latest Award, 2025

Product Impact

Latest Award, 2025

2024 Data Quadrant Champion

2024

0 Top Rated Capabilities

1 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative

8% Neutral

90% Positive

Pros

Enables Productivity
Respectful
Performance Enhancing
Trustworthy

Feature Ratings

Average 82

Conversion Analysis

Audience Demographics

Data Visualization

Audience Segmentation

API Framework

Cross Channel Attribution Analysis

Customer Journey Modelling

Predictive Analytics

Anomaly Detection

Metadata Management

Real Time Workflow Automation

Vendor Capability Ratings

Average 81

Business Value Created

Ease of Data Integration

Breadth of Features

Ease of Implementation

Ease of IT Administration

Ease of Customization

Quality of Features

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Availability and Quality of Training

Vendor Support

Also Featured in...

Product Analytics

Score 9.0

View Google Analytics in this category (opens in a new tab)

Website Analytics

Score 8.9

View Google Analytics in this category (opens in a new tab)

Google Analytics Reviews

viren c.

Role: Information Technology
Industry: Consulting
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2024

Fantastic product

Likeliness to Recommend

7 /10

What differentiates Google Analytics from other similar products?

Integration with Google Ecosystem: Google Analytics is seamlessly integrated with other Google products, such as Google Ads, Search Console, and Data Studio. This integration allows for a cohesive workflow where users can manage advertising campaigns, analyze their performance, and generate reports all within the Google ecosystem. This is particularly beneficial for marketers who rely on Google platforms for SEO, PPC, and display advertising. Cost Effectiveness: Google Analytics offers a powerful free version that is sufficient for many small to medium-sized businesses. This makes it an accessible option for companies with limited budgets.

What is your favorite aspect of this product?

Rich Data Insights and Customizability: One of the most lauded aspects of Google Analytics is its ability to provide deep insights into website traffic and user behavior. Users can customize dashboards and reports to fit their specific needs, allowing for detailed analysis of data. This flexibility in configuring how data is displayed and what data is prioritized helps businesses of all sizes tailor the tool to their unique objectives.

What do you dislike most about this product?

Complexity and Learning Curve: Google Analytics can be overwhelming for new users or for those who are not deeply familiar with data analysis. The interface and the vast amount of data available can make it difficult for users to know where to start and how to extract the most valuable insights without significant training or experience. Limited Data Retention and Sampling: In the standard (free) version of Google Analytics, data is subject to sampling in certain scenarios for larger sites, which can affect the accuracy of reports. Additionally, the free version limits data retention to 26 months, which can be restrictive for long-term data a

Pros

Continually Improving Product
Enables Productivity
Unique Features
Respectful

Ryan S.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2024

Easy to use can be tricky to master

Likeliness to Recommend

8 /10

What differentiates Google Analytics from other similar products?

It's ease of use to set up and track views and hits

What is your favorite aspect of this product?

It's very easy to use and set up

What do you dislike most about this product?

some of the data may be hard to read

What recommendations would you give to someone considering this product?

Learn all that you can about it

Pros

Trustworthy
Efficient Service
Effective Service
Client Friendly Policies

Danielle S.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2024

Fantastic product, easy to use!

Likeliness to Recommend

8 /10

What differentiates Google Analytics from other similar products?

Simple to use!

What is your favorite aspect of this product?

Everything!

What do you dislike most about this product?

There isnt anything!

What recommendations would you give to someone considering this product?

Go for it!

Pros

Helps Innovate
Continually Improving Product
Trustworthy
Efficient Service

Google Analytics

What is Google Analytics?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

Google Analytics Ratings

91 Likeliness to Recommend

98 Plan to Renew

1 Since last award

86 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Google Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Conversion Analysis Capture and analyze conversion data and conversion paths from multiple channels.

Audience Demographics Capture, analyze and display demographic data from customer interaction channels.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Cross Channel Attribution Analysis The ability to estimate and report on conversion contributions to revenue.

Customer Journey Modelling Model and display customer behaviors or journeys through multiple channels (web, e-mail, social).

Predictive Analytics The ability to make predictions about audience behavior based on historical data and machine learning.

Anomaly Detection The ability to identify and classify anomalous patterns in customer or transactional datasets.

Metadata Management Easily manage metadata associated with customer data or audience segments.

Real Time Workflow Automation The ability to create rules-based workflows and trigger certain actions (i.e. re-marketing) based on audience segments or behavioural cues.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Product Analytics

Website Analytics

Google Analytics Reviews

viren c.

Fantastic product

Likeliness to Recommend

Pros

Ryan S.

Easy to use can be tricky to master

Likeliness to Recommend

Pros

Danielle S.

Fantastic product, easy to use!

Likeliness to Recommend

Pros

Most Popular Google Analytics Comparisons

HubSpot Sales Hub

Semrush

Adobe Analytics

Looker

Tableau CRM Analytics

Qualtrics Strategy & Research

1
Since last award

Feature Ratings

Conversion Analysis

Audience Demographics

Data Visualization

Audience Segmentation

API Framework

Cross Channel Attribution Analysis

Customer Journey Modelling

Predictive Analytics

Anomaly Detection

Metadata Management

Real Time Workflow Automation

Vendor Capability Ratings

Business Value Created

Ease of Data Integration

Breadth of Features

Ease of Implementation

Ease of IT Administration

Ease of Customization

Quality of Features

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Availability and Quality of Training

Vendor Support