What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
98 Plan to Renew
1
Since last award
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Respectful
- Reliable
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Conversion Analysis
Audience Demographics
Data Visualization
Audience Segmentation
API Framework
Cross Channel Attribution Analysis
Anomaly Detection
Predictive Analytics
Customer Journey Modelling
Metadata Management
Real Time Workflow Automation
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Data Integration
Ease of Implementation
Ease of Customization
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Google Analytics Reviews
Elman M.
- Role: Operations
- Industry: Other
- Involvement: End User of Application
Submitted Dec 2023
Easy to use, great results
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It is very easy to use, it is somewhat free, and provide accurate numbers or at least with very little margin of error, tracking the data collected its simple, every feature it is user-friendly and, the platform is very attractive, implementation is simple, real time information is amazing.
What is your favorite aspect of this product?
The platform is easy to use, no need to be tech-savvy or a genius in numbers since it provides very clear and accurate information.
What do you dislike most about this product?
nothing much to dislike, it just works as expected and even better, provides great support so there is nothing to worry, the platform is stable. This is one of the few where I have no gripes at all.
What recommendations would you give to someone considering this product?
To give it a try since it is a great tool to gather data, it provides accurate information, is easy to use, it is free which is great because you can take advantage of every feature included without any additional cost. Customization on point, you can compare data super easy.
Pros
- Reliable
- Performance Enhancing
- Unique Features
- Inspires Innovation
Please tell us why you think this review should be flagged.
Brittany M.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Dec 2023
Completely altered business choices for the better
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The experience Google has in the realm of analytics and SEO combined with the massive amount of tools available to the user with this product make them superior to other products.
What is your favorite aspect of this product?
My favorite aspect was being able to view some real-time results and make better business decisions for our clients and their products quickly.
What do you dislike most about this product?
Alternatively, I did not like having to wait for full results of real-time data - sometimes this would only be a few hours but other times data wouldn't be complete until the next day which I felt with all the other tools provided was extremely limiting.
What recommendations would you give to someone considering this product?
Think of all the areas you wish to improve or tools you wish to have to make better business decisions and guaranteed Google Analytics will be able to provide it- honestly no better product to use.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Lauren S.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Nov 2023
Not as easy to use as older versions
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Seamless integration with a range of Google products, including Google Ads, Search Console, and Data Studio. I like the comprehensive tracking and analysis of user behavior across various platforms. There are a lot of segmentation capabilities, allowing for detailed analysis of specific user groups. Its mostly user-friendly (newest version isn't as good to be honest) but customizability makes it accessible. Also like the real-time analytics, enabling businesses to quickly adapt to changes in user behavior.
What is your favorite aspect of this product?
I like most its robust and detailed data reporting capability. It provides comprehensive insights into website traffic, user behavior, and conversion metrics. This level of detail helps us understand our audience better, make informed decisions, and tailor strategies to improve user engagement and conversion rates.
What do you dislike most about this product?
GA4 moved too many things/features around and it's a lot harder to navigate and pull the data I want than it once was.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Cons
- Commodity Features
Please tell us why you think this review should be flagged.
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