Google

Google Analytics

Composite Score

9.0 /10

CX Score

9.2 /10

301 Reviews Write a Review

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What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Product Analytics category

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2025 Data Quadrant Gold Medalist

Latest Award, 2025

9 Top Rated Capabilities

9 Top Rated Features

Latest Award, 2025

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Service Experience
Contract Negotiation
Conflict Resolution

2024

Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

1
Since last award

99 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

1% Negative

5% Neutral

94% Positive

Pros

Performance Enhancing
Trustworthy
Respectful
Enables Productivity

Feature Ratings

Average 86

Analytics and Reporting

Data Management

Device and Browser Analytics

Marketing Analytics

Conversion Analysis

Audience Segmentation

Data Warehousing

Data Analysis and Survey Function

API Framework

Data Integrity

Mobile Functionality

Vendor Capability Ratings

Average 84

Business Value Created

Ease of Implementation

Ease of Data Integration

Breadth of Features

Quality of Features

Ease of IT Administration

Product Strategy and Rate of Improvement

Availability and Quality of Training

Usability and Intuitiveness

Ease of Customization

Vendor Support

Also Featured in...

Website Analytics

Score 8.9

View Google Analytics in this category (opens in a new tab)

A/B Testing

Score 8.8

View Google Analytics in this category (opens in a new tab)

Customer Intelligence

Score 8.7

View Google Analytics in this category (opens in a new tab)

Google Analytics Reviews

Iana K.

Role: Information Technology
Industry: Entertainment
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2024

Amazing product

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Google have a lot of users and are able to provide user demographics more detailed

What is your favorite aspect of this product?

run the demographic reports

What do you dislike most about this product?

not being able to unload the data to AWS database

What recommendations would you give to someone considering this product?

if you are looking for user enrichment tool, his is the best on the market

Pros

Helps Innovate
Continually Improving Product
Enables Productivity
Trustworthy

Bowen R.

Role: Sales Marketing
Industry: Energy
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2024

A Must-Have for Data-Driven Marketers

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

First, the sheer volume of data it provides is unmatched. We can see everything from website traffic sources to user behavior on specific landing pages. This granular level of detail allows us to understand our energy audience like never before.

What is your favorite aspect of this product?

Google Analytics' audience insights are an absolute beast in the sense that they provide a deep dive into who exactly is visiting our website. We can see demographics, interests, and even the devices they're using.

What do you dislike most about this product?

While Google Analytics offers a ton of data, creating custom dashboards to visualize that data can be a bit clunky. A more user-friendly interface for building custom dashboards would make it easier for us to track key metrics and identify trends at a glance

What recommendations would you give to someone considering this product?

If you're serious about understanding your website audience and optimizing your marketing efforts, then Google Analytics is a must-have tool. The sheer volume of data and seamless integration with other Google products make it an invaluable asset for any digital marketer.

Pros

Continually Improving Product
Enables Productivity
Efficient Service
Inspires Innovation

Namrata P.

Role: Information Technology
Industry: Other
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Mar 2024

Google analytics for web/product analysis

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

motomo I have recently implemented and I found it has more features and analytics details than Google Analytics. One of the most significant advantages of Matomo is that it's open-source software. Unlike Google Analytics, where your data is stored on Google's servers and subject to their terms and conditions, Matomo gives you full control over your data. You own the data, and you decide how it's collected, stored, and used. Matomo has a Customizable Dashboards and Reports option.

What is your favorite aspect of this product?

Google Analytics, allows us to track various events and set up goals to measure conversions. We can track downloads, form submissions, video views, and other interactions on your website to gain insights into user behaviour and engagement. easy to implement and track the event.

What do you dislike most about this product?

Overall, Matomo offers a comprehensive set of features and analytics details that make it a viable alternative to Google Analytics, especially for users who prioritize data privacy, customization, and control. rest is fine with GA

What recommendations would you give to someone considering this product?

highly recommend to all e-commerce website owners so they can have an idea about the product trends and which country they are getting more traffic and which device users are using according to that they can analysis the market and improve the strategy

Pros

Saves Time
Fair
Helps Innovate
Continually Improving Product

Google Analytics

What is Google Analytics?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Gold Medalist

2024 Emotional Footprint Champion

2024 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

Google Analytics Ratings

91 Likeliness to Recommend

1 Since last award

99 Plan to Renew

1 Since last award

89 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Google Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Data Management Includes data sharing, data storage, records management, and data security.

Device and Browser Analytics Capture and summarize device and browser information.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

Mobile Functionality Can be used on mobile devices​

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Website Analytics

A/B Testing

Customer Intelligence

Google Analytics Reviews

Iana K.

Amazing product

Likeliness to Recommend

Pros

Bowen R.

A Must-Have for Data-Driven Marketers

Likeliness to Recommend

Pros

Namrata P.

Google analytics for web/product analysis

Likeliness to Recommend

Pros

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Feature Ratings

Analytics and Reporting

Data Management

Device and Browser Analytics

Marketing Analytics

Conversion Analysis

Audience Segmentation

Data Warehousing

Data Analysis and Survey Function

API Framework

Data Integrity

Mobile Functionality

Vendor Capability Ratings

Business Value Created

Ease of Implementation

Ease of Data Integration

Breadth of Features

Quality of Features

Ease of IT Administration

Product Strategy and Rate of Improvement

Availability and Quality of Training

Usability and Intuitiveness

Ease of Customization

Vendor Support