Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
9.0 /10
CX Score
9.3 /10
Google Analytics
9.0 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Product Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

88 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

1% Negative
4% Neutral
95% Positive

Pros

  • Performance Enhancing
  • Trustworthy
  • Respectful
  • Helps Innovate

Feature Ratings

Average 85

Analytics and Reporting

87

Device and Browser Analytics

86

Marketing Analytics

86

Data Management

85

Conversion Analysis

85

Audience Segmentation

85

Data Warehousing

84

Data Integrity

84

Data Analysis and Survey Function

84

API Framework

83

Mobile Functionality

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Ease of Data Integration

85

Breadth of Features

84

Ease of Implementation

84

Quality of Features

84

Ease of IT Administration

83

Ease of Customization

83

Product Strategy and Rate of Improvement

82

Availability and Quality of Training

82

Usability and Intuitiveness

82

Vendor Support

78

Google Analytics Reviews

Sai P.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Dec 2023

Unveiling the Power of Data with Google Analytics

Likeliness to Recommend

10 /10

What is your favorite aspect of this product?

It helps us to understand how users interact with our websites, identify areas for improvement, and track the success of our marketing campaigns. With this platform, we can set up goals and monitor conversions to accurately measure the effectiveness of our strategies. The customizable features, such as custom events and user flow tracking, provide flexibility to analyze specific areas of our website. Google Analytics empowers marketers to make informed decisions and optimize their campaigns based on data-driven insights.

What do you dislike most about this product?

Although Google Analytics provides numerous features, it can be difficult to set up accurate segments. The accuracy of segments can be affected by data sampling, and I believe improvements are required in this regard. Furthermore, it would be helpful to have more advanced data visualization options and the ability to effortlessly share those visualizations with my team.

What recommendations would you give to someone considering this product?

Highly recommended but focus on your specific needs and the nature of your business.

Pros

  • Trustworthy
  • Efficient Service
  • Client Friendly Policies
  • Acts with Integrity

Dan W.

  • Role: Operations
  • Industry: Education
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Dec 2023

Google Analytics, Don't Leave Home Without IT

Likeliness to Recommend

7 /10

What differentiates Google Analytics from other similar products?

Google's willingness to play nice with multiple 3rd party apps, extensions, and programs. I haven't even tapped into the deeper aspects of the available Analytic tools. And who doesn't have a Gmail account now? That account allows you to tap into all your information and seamlessly share your data.

What is your favorite aspect of this product?

The fact that it is FERPA compliant through Google. Use it in an educational setting to work with your data teams and teachers as well as share through platforms with your stakeholders.

What do you dislike most about this product?

There are still some programs, apps, and extensions that don't always jive. They could always provide more training.

What recommendations would you give to someone considering this product?

Try it before you try another option. There are a ton, but Google has worked to really streamline productivity.

Pros

  • Helps Innovate
  • Reliable
  • Appreciates Incumbent Status
  • Continually Improving Product

Leticia D.

  • Role: Information Technology
  • Industry: Banking
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Dec 2023

lots of information, but needs someone to set up

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

it has more information than the others for sure. and it has its goals.

What is your favorite aspect of this product?

the goals, established for any part of my website.

What do you dislike most about this product?

too complex, sometimes I need to google or ask for a friend

What recommendations would you give to someone considering this product?

it`s super worth the price

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

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