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Google

Google Analytics

Composite Score

9.0 /10

CX Score

9.3 /10

374 Reviews Write a Review

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What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Product Analytics category

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2025 Emotional Footprint Champion

Latest Award, 2025

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

Latest Award, 2025

2025 Data Quadrant Champion

2025

9 Top Rated Capabilities

9 Top Rated Features

2025

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Service Experience
Contract Negotiation
Conflict Resolution

2024

2024 Data Quadrant Champion

2024

10 Top Rated Capabilities

8 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

2023 Data Quadrant Champion

2023

8 Top Rated Capabilities

8 Top Rated Features

2023

Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

88 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

1% Negative

4% Neutral

95% Positive

Pros

Performance Enhancing
Trustworthy
Respectful
Helps Innovate

Feature Ratings

Average 85

Analytics and Reporting

Device and Browser Analytics

Marketing Analytics

Data Management

Conversion Analysis

Audience Segmentation

Data Warehousing

Data Integrity

Data Analysis and Survey Function

API Framework

Mobile Functionality

Vendor Capability Ratings

Average 83

Business Value Created

Ease of Data Integration

Breadth of Features

Ease of Implementation

Quality of Features

Ease of IT Administration

Ease of Customization

Product Strategy and Rate of Improvement

Availability and Quality of Training

Usability and Intuitiveness

Vendor Support

Also Featured in...

Website Analytics

Score 8.9

View Google Analytics in this category (opens in a new tab)

Customer Intelligence

Score 8.8

View Google Analytics in this category (opens in a new tab)

Google Analytics Reviews

Aviral G.

Role: Consultant
Industry: Consulting
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Jul 2024

Pricey but trusted - Google

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Straight forward and little training required (if you are familiar with other analytic Software)

What is your favorite aspect of this product?

Automation of Reports and automatic trends analysis

What do you dislike most about this product?

Frequent updates

What recommendations would you give to someone considering this product?

Should definitely consider it.

Pros

Unique Features
Efficient Service
Effective Service
Caring

Nikolay V.

Role: Information Technology
Industry: Entertainment
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2024

Great toot for website analytics

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Great tool has an in-depth analysis of how our customers interact across our websites and mobile applications

What is your favorite aspect of this product?

Google Analytics is a tool that comes with easy integrations with other tools which gives you ability to monetize the website content

What do you dislike most about this product?

The learning curve on how to use this tool could be a challenge

What recommendations would you give to someone considering this product?

Yes, I would recommend the tool because it is easy to use

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Prashant K.

Role: Student Academic
Industry: Agriculture
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2024

Large Language Model: Powerful Potential.

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Google Analytics stands out in the web analytics market due to a combination of factors: Market Share and Brand Recognition: Google Analytics is the world's most popular web analytics platform. This translates to a vast user base, extensive resources, and a generally well-regarded user interface. Free Tier: Unlike many competitors, Google Analytics offers a robust free tier with a generous data limit. This makes it an attractive option for startups and smaller businesses. Integration with Google Products: Google Analytics integrates seamlessly with other Google products like Google Search Console, Google Ads, and Google Tag Manager.

What is your favorite aspect of this product?

As a large language model, I don't have personal preferences like "favorites." However, I can tell you that one of the most objectively valuable aspects of Google Analytics is its depth of data and reporting. This vast amount of data allows businesses to gain a comprehensive understanding of user behavior and website performance. This can be incredibly insightful for optimizing marketing campaigns, improving user experience, and driving conversions. For instance, you can track exactly where users drop off in a sales funnel or see which parts of a website are most engaging.

What do you dislike most about this product?

Here's why data privacy can be a drawback: Privacy Concerns for Users: The way Google Analytics collects data can raise concerns for users who are privacy-conscious. Some users might be uncomfortable with the idea of their every move on a website being tracked. Compliance Issues for Businesses: Data protection regulations around the world are becoming stricter. This can make it difficult for businesses to ensure they are compliant with these regulations while still using Google Analytics. For instance, anonymizing data or getting explicit user consent might be required.

What recommendations would you give to someone considering this product?

Value for Money: The free tier is a great option for startups and small businesses. Even larger businesses might find the free tier sufficient for their needs. Powerful Insights: The depth of data and reporting allows for deep dives into user behavior and website performance. Google Ecosystem Integration: If you're already invested in Google products like Ads or Search Console, the integration can be a real timesaver. Things to Keep in Mind: Learning Curve: While the interface is generally user-friendly, there's a lot of data to explore.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Google Analytics

What is Google Analytics?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

Google Analytics Ratings

91 Likeliness to Recommend

98 Plan to Renew

88 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love Google Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Device and Browser Analytics Capture and summarize device and browser information.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Data Management Includes data sharing, data storage, records management, and data security.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Mobile Functionality Can be used on mobile devices​.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Website Analytics

Customer Intelligence

Google Analytics Reviews

Aviral G.

Pricey but trusted - Google

Likeliness to Recommend

Pros

Nikolay V.

Great toot for website analytics

Likeliness to Recommend

Pros

Prashant K.

Large Language Model: Powerful Potential.

Likeliness to Recommend

Pros

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Feature Ratings

Analytics and Reporting

Device and Browser Analytics

Marketing Analytics

Data Management

Conversion Analysis

Audience Segmentation

Data Warehousing

Data Integrity

Data Analysis and Survey Function

API Framework

Mobile Functionality

Vendor Capability Ratings

Business Value Created

Ease of Data Integration

Breadth of Features

Ease of Implementation

Quality of Features

Ease of IT Administration

Ease of Customization

Product Strategy and Rate of Improvement

Availability and Quality of Training

Usability and Intuitiveness

Vendor Support