Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
9.0 /10
CX Score
9.3 /10
Google Analytics
9.0 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Product Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

88 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

1% Negative
4% Neutral
95% Positive

Pros

  • Performance Enhancing
  • Trustworthy
  • Respectful
  • Helps Innovate

Feature Ratings

Average 85

Analytics and Reporting

86

Device and Browser Analytics

86

Marketing Analytics

85

Data Management

85

Conversion Analysis

85

Audience Segmentation

85

Data Warehousing

84

Data Integrity

84

Data Analysis and Survey Function

84

API Framework

83

Mobile Functionality

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Ease of Data Integration

85

Breadth of Features

84

Ease of Implementation

84

Quality of Features

84

Ease of IT Administration

83

Ease of Customization

83

Product Strategy and Rate of Improvement

82

Availability and Quality of Training

82

Usability and Intuitiveness

82

Vendor Support

78

Google Analytics Reviews

Guillermo D.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2023

I have had great experience working

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

As a Technical Support Engineer - Service Desk, I have had great experience working with Google Analytics. It has given me a complete overview of the performance of my websites, which has allowed me to optimize my strategy and get better results. I love the program's ability to track user behavior and provide clear and detailed reports.

What is your favorite aspect of this product?

1. The ease of use and understanding of the user interface 2. The amount of data that can be collected about website visitors 3. The ability to closely track the performance of the website and marketing campaigns 4. The ability to segment the data to identify patterns in different users and types of traffic 5. The ability to customize reports and dashboards to visualize and present data in a meaningful way.

What do you dislike most about this product?

One of the negative aspects of Google Analytics is that it can be a bit overwhelming at first. The interface is quite complex and may take time to get used to. Also, some users may feel a bit disoriented with the large amount of data that the program displays.

What recommendations would you give to someone considering this product?

In summary, I believe that Google Analytics is an extremely valuable tool for any person or company that wants to measure the performance of their website or their digital marketing strategy. Although it has some aspects to improve, the advantages far outweigh the disadvantages. I would recommend this tool to anyone who wants to get a detailed and accurate view of their online audience and improve their strategy accordingly.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Naveed H.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2023

Best tool to track product traffic

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Google Analytics provide real-time reporting. It is very easy to use and almost free that make it different from any other similar product.

What is your favorite aspect of this product?

We can track Website or product traffic, number of visitors even page view that very helpful. This tool is user friendly even non-technical users can understand it very quickly. We can customize data segments are reports according to our need.

What do you dislike most about this product?

The data accuracy is not completely accurate .It should have feature that shoe only selective data because too much detailed data are difficult to handle for new users.

What recommendations would you give to someone considering this product?

We use this product to track traffic for our product It gives details about almost every aspect that we want. It is very easy to use because our beginners can work on it easily.

Pros

  • Reliable
  • Unique Features
  • Caring
  • Respectful

Paul S.

  • Role: Operations
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2023

Effective Tool For Product and Website Analysis

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

It offers unique features such as demographic and interest reporting, real-time data tracking, and advanced segmentation capabilities that allow businesses to gain deeper insights into their audience's behavior and tailor their marketing efforts accordingly.

What is your favorite aspect of this product?

Personally, my favorite aspect of Google Analytics is the ability to not only track website traffic and user behavior, but also to set customized goals and measure progress towards those goals over time.

What do you dislike most about this product?

It would be helpful if Google Analytics could provide more guidance on how to interpret the data and turn insights into actionable steps.

What recommendations would you give to someone considering this product?

I would advise anyone considering Google Analytics to take the time to fully explore all of its features and capabilities, as there is a wealth of data that can be gleaned from this tool.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

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