Google

Google Analytics

Composite Score

9.0 /10

CX Score

9.2 /10

301 Reviews Write a Review

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What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Product Analytics category

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2025 Data Quadrant Gold Medalist

Latest Award, 2025

9 Top Rated Capabilities

9 Top Rated Features

Latest Award, 2025

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Service Experience
Contract Negotiation
Conflict Resolution

2024

Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

1
Since last award

99 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

1% Negative

5% Neutral

94% Positive

Pros

Performance Enhancing
Trustworthy
Respectful
Enables Productivity

Feature Ratings

Average 86

Analytics and Reporting

Data Management

Device and Browser Analytics

Marketing Analytics

Conversion Analysis

Audience Segmentation

Data Warehousing

Data Analysis and Survey Function

API Framework

Data Integrity

Mobile Functionality

Vendor Capability Ratings

Average 84

Business Value Created

Ease of Implementation

Ease of Data Integration

Breadth of Features

Quality of Features

Ease of IT Administration

Product Strategy and Rate of Improvement

Availability and Quality of Training

Usability and Intuitiveness

Ease of Customization

Vendor Support

Also Featured in...

Website Analytics

Score 8.9

View Google Analytics in this category (opens in a new tab)

A/B Testing

Score 8.8

View Google Analytics in this category (opens in a new tab)

Customer Intelligence

Score 8.7

View Google Analytics in this category (opens in a new tab)

Google Analytics Reviews

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted Oct 2024

important for people who run blogs.

Likeliness to Recommend

9 /10

Pros

Helps Innovate
Continually Improving Product
Reliable
Effective Service

Kasan P.

Role: Industry Specific Role
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2024

"Wonderful Information, But A Complete Pain."

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

When tracking website statistics, Google Analytics is like having a Swiss Army knife on hand—especially when compared to programs like Adobe Analytics or Hotjar. It is much more intricate and adaptable, but it is also much more difficult to use. If you can handle it, Google Analytics is all about raw numbers and deep insights, but some solutions are more user-friendly and offer more visual data.

What is your favorite aspect of this product?

Google Analytics displays all visitor data, including device and origin, which I love. The latest GA4 version's emphasis on cross-platform user tracking is helpful. Real-time reporting is another game-changer for site monitoring. Also, it's free, which is great.

What do you dislike most about this product?

It's quite difficult to use. Finding basic information seems complex with too many options and a complicated UI. GA4 made it much more complicated. I miss important insights even when I think I've mastered the scattered data. It takes time to set up, and tracking errors are easy if you're not carreful.

What recommendations would you give to someone considering this product?

Google Analytics is great if you require detailed statistics and don't mind a learning curve. However, if you're new to analytics or just need quick, easy insights, check out something more straightforward like hotjar. The finest option for in-depth analysis is Google Analytics, but be prepared to invest some time in studying it; it's not for novices or those who require quick fixes.

Pros

Helps Innovate
Reliable
Enables Productivity
Inspires Innovation

Jorge A.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2024

To understand how users behave.

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

You can access comprehensive traffic and performance data. Making strategic decisions is aided by the comprehensive metrics it provides. The user analysis technique on many devices is one of its continuously improved functions.

What is your favorite aspect of this product?

I like Google Analytics, it can track the number of visits a website receives, as well as where they come from (organic search, paid advertising, social media, etc.). You can conduct an examination of user behavior. Track user interactions with the page, including navigation paths, bounce rate, and dwell time.

What do you dislike most about this product?

Technical expertise may be needed to create complex conversion flows and unique occurrences.

What recommendations would you give to someone considering this product?

To gauge the effectiveness of advertising campaigns utilizing UTM parameters, I suggest Google Analytics (Google Ads, Email Marketing, among others).

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Google Analytics

What is Google Analytics?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Gold Medalist

2024 Emotional Footprint Champion

2024 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

Google Analytics Ratings

91 Likeliness to Recommend

1 Since last award

99 Plan to Renew

1 Since last award

89 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Google Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Data Management Includes data sharing, data storage, records management, and data security.

Device and Browser Analytics Capture and summarize device and browser information.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

Mobile Functionality Can be used on mobile devices​

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Website Analytics

A/B Testing

Customer Intelligence

Google Analytics Reviews

important for people who run blogs.

Likeliness to Recommend

Pros

Kasan P.

"Wonderful Information, But A Complete Pain."

Likeliness to Recommend

Pros

Jorge A.

To understand how users behave.

Likeliness to Recommend

Pros

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Feature Ratings

Analytics and Reporting

Data Management

Device and Browser Analytics

Marketing Analytics

Conversion Analysis

Audience Segmentation

Data Warehousing

Data Analysis and Survey Function

API Framework

Data Integrity

Mobile Functionality

Vendor Capability Ratings

Business Value Created

Ease of Implementation

Ease of Data Integration

Breadth of Features

Quality of Features

Ease of IT Administration

Product Strategy and Rate of Improvement

Availability and Quality of Training

Usability and Intuitiveness

Ease of Customization

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