Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
9.0 /10
CX Score
9.3 /10
Google Analytics
9.0 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Product Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

88 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

1% Negative
4% Neutral
95% Positive

Pros

  • Performance Enhancing
  • Trustworthy
  • Respectful
  • Helps Innovate

Feature Ratings

Average 85

Analytics and Reporting

87

Device and Browser Analytics

86

Marketing Analytics

86

Data Management

85

Conversion Analysis

85

Audience Segmentation

85

Data Warehousing

84

Data Integrity

84

Data Analysis and Survey Function

84

API Framework

83

Mobile Functionality

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Ease of Data Integration

85

Breadth of Features

84

Ease of Implementation

84

Quality of Features

84

Ease of IT Administration

83

Ease of Customization

83

Product Strategy and Rate of Improvement

82

Availability and Quality of Training

82

Usability and Intuitiveness

82

Vendor Support

78

Google Analytics Reviews

Ruben S.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

The best tool to track the website visits

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Is an amazing tool to everyone to have a website or e-commerce, also is free with all the tools that offer the system, is accurate with the metrics and you can track the visit depends of which channel did the traffic comes, also you can create a remarketing audience and use it in Google Ads.

What is your favorite aspect of this product?

That you can see the information of how many visits did you have for the different channels (Social paid, social organic, organic search, paid search, etc). Also create different type of conversions like purchase, fill a form, how much time did spend the visitor on the website, etc.

What do you dislike most about this product?

Nothing this tool is amazing

What recommendations would you give to someone considering this product?

You need to implement ASAP to your website and start to review your metrics and you can evaluate the efforts that you are doing on you website, or which channel you need to put more efforts and works better.

Pros

  • Helps Innovate
  • Trustworthy
  • Efficient Service
  • Effective Service

Ivan P.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

Google Analytics is of great help as a main tool.

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Google Analytics is of great help as a main tool on the web to make your company's advertising management much more effective and effectively understand the movement and tilt of all the most potential customers, which reinforced our good experience with this program are the number of options that seek the constant growth of your company in the area of marketing since this is a fundamental piece to publicize the good aspects of your business in a short time in the cloud, all the information and analysis that you get visualized by means of this program will be of great help.

What is your favorite aspect of this product?

There are many virtues that this program has to have a better development with all your clients and their behavior on the websites, that is to say that thanks to the help of Google Analytics I can understand the demands of my most regular clients much easier and offer an impressive and strong marketing campaign on the web to make us known much further than what we are used to, this program searches and analyzes the scenarios to feed my commercial area, it is as if this program prepares and guides new users to realize new sales.

What do you dislike most about this product?

It is somewhat annoying as we do not have much help from the interface of this program, there are many options and functions that are executed in different ways but in the first steps with the software it can be somewhat overwhelming, it is not easy to understand and this affects all users to get the most out of this program, on the other hand, it was not highly recommended to use the mobile applications of this program, this presents even more difficulty to understand how it is the most practical use of its functions, the interface is not of great help.

What recommendations would you give to someone considering this product?

There are very few programs that we have used that have so many effective options to correctly handle all my data on the web in order to increase the number of customers entering your company. Google Analytics is capable of giving each customer a pleasant marketing experience. one of the users who bet on it, it has not worked for us and we constantly have an image and follow-up on the web, it is one hundred percent recommended.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Daniel G.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

A huge analysis tool

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Unlike other tools, this one is unique in that they give information about your traffic with about many variations in information. we have the possibility to look at the behavior on your web portal.

What is your favorite aspect of this product?

What I love most about this instrument is that it is an elementary instrument that allows us to track and learn about the behavior of users on our website, daily and continuous use of the tool to measure different occupations, campaigns and web traffic in general.

What do you dislike most about this product?

Since we are using this instrument we have not found any type of failure for which we are quite happy with this product.

What recommendations would you give to someone considering this product?

One of the reasons why we propose this instrument is a quite effective state-of-the-art technological business instrument. which can be adapted to any company.

Pros

  • Helps Innovate
  • Enables Productivity
  • Unique Features
  • Efficient Service

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