Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
9.0 /10
CX Score
9.3 /10
Google Analytics
9.0 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Product Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

1
Since last award

99 Plan to Renew

1
Since last award

88 Satisfaction of Cost Relative to Value

2
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

1% Negative
5% Neutral
94% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Continually Improving Product

Feature Ratings

Average 85

Analytics and Reporting

87

Marketing Analytics

86

Device and Browser Analytics

86

Data Management

85

Conversion Analysis

85

Audience Segmentation

85

Data Warehousing

84

Data Integrity

84

Data Analysis and Survey Function

84

API Framework

83

Mobile Functionality

83

Vendor Capability Ratings

Average 83

Business Value Created

86

Ease of Data Integration

85

Ease of Implementation

85

Breadth of Features

84

Quality of Features

84

Ease of IT Administration

83

Product Strategy and Rate of Improvement

83

Availability and Quality of Training

82

Ease of Customization

82

Usability and Intuitiveness

82

Vendor Support

79

Google Analytics Reviews

Michael L.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2023

Tool for analyzing website traffic.

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Our platform uses Google Analytics to monitor the proportion of organic, paid, mobile, and app users. It's a fast and practical approach to putting your notion to the test. Providing a whole funnel picture from user acquisition to income makes monitoring easier. Although Google Analytics is a valuable tool, using it successfully requires some profound knowledge.

What is your favorite aspect of this product?

We can convert more users into purchasers by figuring out the overlap between the several excursions a user takes before completing a purchase, which is numerous. The qualitative metrics and insights that Google Metrics provides are the main reasons we utilize them; they are incorporated into our marketing strategy and facilitate campaign and channel optimization. Monitoring conversion actions, establishing goals, and producing customized reports you can access daily save a tone of time.

What do you dislike most about this product?

It aids in fundamental analysis and does not offer a deeper dive into user experience and data like MixPanel. It might be challenging to implement and analyze custom metrics, which can result in the reporting of inaccurate conversion numbers. Additionally, it aggregates direct traffic with less accurate data for people who use Facebook in other ways, which needs to be more accurate.

What recommendations would you give to someone considering this product?

The qualitative metrics and insights that Google Metrics provides are the main reasons we utilize them; they are incorporated into our marketing strategy and facilitate campaign and channel optimization. Monitoring conversion actions, establishing goals, and producing customized reports you can access daily save a tonne of time. Thanks to the excellent options, it is powerful to drill down to specific information.

Pros

  • Enables Productivity
  • Trustworthy
  • Unique Features
  • Efficient Service

Harry R.

  • Role: Consultant
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2023

A website tracking solution.

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Although the program has many excellent features, I particularly like that it provides crash reports. These are tremendously helpful for developers; for example, when your software crashes and stops the program, you can figure out which file and line number the crash occurred on. to guarantee that the issue is resolved.

What is your favorite aspect of this product?

Google Analytics is a comparatively simple, user-friendly, and cost-free application for analyzing website traffic. We can assess the effectiveness of various marketing channels and campaigns by helping us identify the type of clients those channels are generating. Exporting re-marketing lists made in Google Analytics to Google Ads is advantageous for ongoing campaigns. It also enables us to map user behavior and their journey down to the level of location and device, which helps us optimize product designs and functions.

What do you dislike most about this product?

This information is presented as interactive pie charts, bar graphs, and line graphs to make data entry easier. By examining session length, conversion rates for different events, and time spent on several pages, we may identify which features or websites are most popular with visitors. Then, we promote these functions or websites in our marketing materials.

What recommendations would you give to someone considering this product?

It is a common and simple tool that even novice professionals may use. Excellent strategies for using Google Tag Manager to increase visibility in search engine results while analyzing and evaluating CAC numbers and related campaigns. Version 4 of Google Analytics offers more robust event monitoring and Google Ads integration than previous versions.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Israel M.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2023

This program marks a difference.

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

This program marks a difference between its competitions due to the number of options that allow you to have a stable interaction on the web with each of the future clients. Google Analytics was designed to significantly increase the sales of a company and exploit the skills of each one of the users on the web, for us it has been an advantage to have the support of this program since this software has the appropriate tools to analyze my entire environment and find clients who invest in our business.

What is your favorite aspect of this product?

There are many options that make Google Analytics our favorite program to increase sales and relationships with our customers. One of the best things about this program is good marketing management. This aspect has been a fundamental factor in having a better experience with the program. On the other hand, another of the points that I like about this program is the good interface that it presents to us, it has been in charge of simplifying our performance with each of the little sisters that Google Analytics offers us to achieve the goal of finding many more clients. in the web.

What do you dislike most about this product?

During the course that I have been using this program I have realized the information and unnecessary cookies that this program is collecting while it is running, the fact that I have to constantly delete my system annoys me since it archives a lot, this can affect indirectly to other programs that you may have to implement at that time.

What recommendations would you give to someone considering this product?

Google Analytics is one of the most complete programs that we find in the market to support the flow of clients and commercial relationships that are born on the web, I recommend this program for the good integration that its interface allows you to understand how marketing and others work elements on the web that will benefit the company and its growth, this program has been a help to us for a long time and we can safely say that it is guaranteed to use it in my business.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

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