What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
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Since last award
99 Plan to Renew
1
Since last award
88 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Respectful
- Helps Innovate
- Continually Improving Product
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Analytics and Reporting
Marketing Analytics
Device and Browser Analytics
Data Management
Conversion Analysis
Audience Segmentation
Data Warehousing
Data Integrity
Data Analysis and Survey Function
API Framework
Mobile Functionality
Vendor Capability Ratings
Business Value Created
Ease of Data Integration
Ease of Implementation
Breadth of Features
Quality of Features
Ease of IT Administration
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Arnaldo B.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Dec 2022
very accurate data, recommended
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It is very easy for me to differentiate between Google analytics and other similar companies because apart from the fact that it is one of the companies that analyzes the data of a web page and that comes from Google, it has been able to remain among the best in its field, this means that has stood out a lot in recent years, due to its stability, its technical support and how easy it is to use
What is your favorite aspect of this product?
Google analytics is a tool that Google provides us to be able to have more information about the people who visit our websites, among other very important data such as being able to establish a pattern of people who visit our website, be it country, city, device, age. , browser or explorer, there is also the possibility of knowing how long the person was inside the website and if there was multimedia interaction, thus allowing me to know if they like the information or data they posted on the web because this tool points me towards the person entertained her or not
What do you dislike most about this product?
Something bad about Google analytics is that the code has to be in the header part of the website and since it is sometimes complicated for new people I think it could be made a little easier for these people, I think they could do it like that the person enters a link and automatically I know it will organize everything and the code will be placed where it should go and thus prevent them from doing it wrong, in my case it has never been difficult for me, the data that it normally returns is very accurate, although the last error I had, was that the code they gave me was wrong and I didn't see any data from my website
What recommendations would you give to someone considering this product?
Creating and maintaining a website requires that we have a good attention to our public, therefore we must take care and keep abreast of what our public likes and does not like and there is no better tool than Google analytics for this job since It shows us everything graphically or in details written in numbers as well. Its best feature is the stability, security and accuracy of the data that it provides us from our website and therefore its use is recommended
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Unique Features
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Hina S.
- Role: Operations
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Dec 2022
User-friendly, Data Visualization, Goal Tracking
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is unique in that it is the only web analytics platform that allows users to measure advertising ROI and track user engagement across multiple devices. It also offers a comprehensive suite of real-time reporting and customization options, allowing users to tailor their data to their specific needs. Additionally, Google Analytics is free and is integrated with Google Adwords, providing users with more comprehensive insights into their online campaigns.
What is your favorite aspect of this product?
My favorite aspect of Google Analytics is the ability to quickly access detailed insights about user behavior on my website. With Google Analytics, I can track user engagement, understand where my website traffic is coming from, and gauge the effectiveness of my marketing campaigns. Additionally, I can customize the data to suit my specific needs and goals, making it an incredibly powerful tool.
What do you dislike most about this product?
One of the things I dislike most about Google Analytics is its complexity. It can be difficult for a beginner to navigate the interface and understand the data. Additionally, the sheer amount of data can be overwhelming and difficult to digest.
What recommendations would you give to someone considering this product?
Take advantage of the free resources Google Analytics offers to help you get the most out of the program. Utilize the tutorials and videos available on their website as well as the help center to learn the basics of the program.
Pros
- Trustworthy
- Efficient Service
- Effective Service
- Inspires Innovation
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Dougie A.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Dec 2022
Great but spendy at large data sizes
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Feature suite
What is your favorite aspect of this product?
Updated regularly
What do you dislike most about this product?
Sampling data
What recommendations would you give to someone considering this product?
Watch out for sampling!
Pros
- Helps Innovate
- Effective Service
- Generous Negotitation
- Includes Product Enhancements
Cons
- Less Performance Enhancing
- Less Efficient Service
- Less Transparent
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