
What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
98 Plan to Renew
88 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Trustworthy
- Respectful
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Analytics and Reporting
Device and Browser Analytics
Marketing Analytics
Data Management
Conversion Analysis
Audience Segmentation
Data Warehousing
Data Integrity
Data Analysis and Survey Function
API Framework
Mobile Functionality
Vendor Capability Ratings
Business Value Created
Ease of Data Integration
Breadth of Features
Ease of Implementation
Quality of Features
Ease of IT Administration
Ease of Customization
Product Strategy and Rate of Improvement
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Agnes J.
- Role: Industry Specific Role
- Industry: Utilities
- Involvement: End User of Application
Submitted Feb 2023
The Features of Google Analytics Are Powerful
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The incredible features and accuracy of Google Analytics has been making a spectacular software. This software offers multiple free features that allows us to get accurate data about our website.
What is your favorite aspect of this product?
I am glad about Google Analytics because its affordability is unbeatable. Moreover, Google Analytics has been easy to use and reliable.
What do you dislike most about this product?
I have zero reasons to dislike Google Analytics. Google Analytics is flawless and easy to manage.
What recommendations would you give to someone considering this product?
Google Analytics is incredible and accurate to use. I highly recommend Google Analytics.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
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Patricio G.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2023
Good information
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google analytics differs from similar companies in that it has the stability and support to offer a quality service. This is because the company has a team of highly qualified professionals who work with advanced tools and techniques to offer the best results. In addition, the company has extensive experience in the sector and a large database to be able to offer more precise analysis. This company also offers an advisory service to help customers make better decisions.
What is your favorite aspect of this product?
The best thing about google analytics is the way it works, it is very good for obtaining statistical information about your website visitors. It is also very useful to understand user behavior and to obtain information about the origin of visitors. Additionally, it offers a wealth of tools and charts to help users better understand the data and make informed decisions. Lastly, the service is free, which helps businesses keep costs down. And of course the user interface is very intuitive and easy to use.
What do you dislike most about this product?
My least favorite or disliked thing about google analytics is that it's sometimes hard to understand the graphs and reports generated, especially if you're new to the area. Many times the language used is very technical and complicated. Also, there are many features and tools to learn, which can be overwhelming for beginners. I also want it to be more intuitive so that it is easier to use for people without prior knowledge of the tool.
What recommendations would you give to someone considering this product?
For those who want to use google analytics, my recommendation is that they learn about the subject and become familiar with the tool. There are many resources online that can help you learn how to set up and use Google Analytics. Also, there are many books and courses available for those who wish to gain a deeper understanding. Once the process is understood, it is important to configure the tool properly to get the best results. This means setting up goals, tags, and segments in the right way to collect the most useful information...
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Trustworthy
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Mohd M.
- Role: Operations
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2023
Google Analytics is a powerful, comprehensive Tool
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is the most popular web analytics tool due to its ease of use, robust feature set, and strong integration with other Google products. It offers advanced features such as segmentation, custom dimensions and metrics, and real-time analytics. It also offers integration with Google Ads, which allows users to track the performance of their campaigns in one place. Additionally, Google Analytics features machine learning capabilities, allowing users to make better decisions based on data. Finally, Google Analytics is free, making it accessible to all businesses.
What is your favorite aspect of this product?
My favorite aspect of Google Analytics is the ability to track user behavior and identify areas of improvement on my website. With Google Analytics, I can quickly and easily view reports on user engagement and analyze user trends over time. This helps me to better understand what users are looking for and how to make my website more effective for them.
What do you dislike most about this product?
One of the major downsides of Google Analytics is that it can be complicated to set up and manage. Furthermore, it can be difficult to understand the data it provides and make meaningful decisions based on it. The sheer amount of data can also be overwhelming to manage, and it can be hard to identify meaningful patterns or trends among the large numbers. Additionally, the cost of using Google Analytics can be prohibitive for some businesses.
What recommendations would you give to someone considering this product?
1. Start by familiarizing yourself with the basics of Google Analytics. Take time to read through the documentation and watch tutorial videos to get a better understanding of how the platform works. 2. Set up goals and objectives for tracking. Having a clear idea of what you want to measure will help you get the most out of the data you collect. 3. Make sure to set up tracking for all of the key elements of your website and app. This includes page views, events, user behavior, and more. 4. Create custom reports and dashboards for easy access to the data you want to track. 5. Make sure to leverage the powerful segmentation features to get
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Effective Service
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