
What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceGoogle Analytics Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
1
Since last award
99 Plan to Renew
1
Since last award
88 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Respectful
- Helps Innovate
- Continually Improving Product
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Analytics and Reporting
Marketing Analytics
Device and Browser Analytics
Data Management
Conversion Analysis
Audience Segmentation
Data Warehousing
Data Integrity
Data Analysis and Survey Function
API Framework
Mobile Functionality
Vendor Capability Ratings
Business Value Created
Ease of Data Integration
Ease of Implementation
Breadth of Features
Quality of Features
Ease of IT Administration
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
Also Featured in...
Google Analytics Reviews
Aarti A.
- Role: Consultant
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2022
Fantastic product for analytics!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is great for traffic analysis, which is great for website owners to understand their audience. This product will help you understand whether your SEO and other marketing techniques are working as expected or not, and will help you gauge if you need to make amends to your strategies.
What is your favorite aspect of this product?
The graphs are neat and easy to understand. The live analytics available on the site helps users to understand where people are clicking on the website in real time.
What do you dislike most about this product?
There is nothing as such that I dislike about the product.
What recommendations would you give to someone considering this product?
This is a great product with tools to provide website and product analysis. It has good flexibility with the customization, according to time as well. So the users can choose to have analytics created for a day, week, month, or year. It is quite simple to use, and some basic training can help a beginner learn to use it in good time. The accuracy is great, so one can rely on that without any doubts.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Gibbs A.
- Role: Human Resources
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted May 2022
Google Analytics is great tool to examine website.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It’s straightforward to put in and even with the lowest knowledge of the platform, you’ll be able to gain meaningful insights from your web traffic and begin implementing meaningful changes to your web properties. Data on varied web performance is simply a click away. I particularly like the how you can simply filter the data you wish and make your own custom reportage for additional informed analysis. Analytics is straightforward to use however conjointly offers a really sturdy set of functionalities. You’ll be able to see any detail regarding traffic coming into your website, setup reporting and so much more.
What is your favorite aspect of this product?
I really like that I can see the complete report of my web site visitors using Google Analytics. Even I can see the conversions and events that are done by the purchasers on my website products. Traffic source branding makes it the right tool for our business. It’s offered by Google that tracks and reports website traffic, conversion rates, and other necessary information relating to your website’ performance.
What do you dislike most about this product?
It is little difficult since lot of information is offered so some coaching is required to be ready to operate on this tool. Google offers free analytics programs for beginners and intermediates thus helping it resolve. Some areas need technical experience and the deployment of changes could be a problem for citizen users. Google does modify its platforms often and it can be confusing after they change and reorganize the options.
What recommendations would you give to someone considering this product?
Must use of you’re a website owner or digital marketer to grasp your user engagement on the website and the way the website is performing to users.
Pros
- Continually Improving Product
- Performance Enhancing
- Trustworthy
- Unique Features
Please tell us why you think this review should be flagged.

Genesis V.
- Role: Sales Marketing
- Industry: Transportation
- Involvement: IT Leader or Manager
Submitted May 2022
Fantastic product
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Unlike other products, we ourselves can say that it is a very effective cutting-edge technological business tool, without a doubt its application to the company increases the standards of development.
What is your favorite aspect of this product?
What fascinates me most about this instrument is that the proportion of information it gives is fantastic. Indispensable in any business that has a website, it also serves to obtain very deep data about the users of your site.
What do you dislike most about this product?
As we are using this instrument, we ourselves have the possibility to mention that we have not found a single flaw, as it has other products included that help to process the information.
What recommendations would you give to someone considering this product?
We can recommend this instrument because Google Analytics provides important information with reports and dashboards. It's also simple to integrate, we just need to pass the data through your apis
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Efficient Service
Please tell us why you think this review should be flagged.
Get Instant Access<br>to this Report
Get Instant Access
to this Report
Unlock your first report with just a business email. Register to access our entire library.
© 2025 SoftwareReviews.com. All rights reserved.
