Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
9.0 /10
CX Score
9.2 /10
Google Analytics
9.0 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Product Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

1
Since last award

99 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

1% Negative
5% Neutral
94% Positive

Pros

  • Performance Enhancing
  • Trustworthy
  • Respectful
  • Enables Productivity

Feature Ratings

Average 86

Analytics and Reporting

87

Data Management

86

Device and Browser Analytics

86

Marketing Analytics

86

Conversion Analysis

85

Audience Segmentation

85

Data Warehousing

85

Data Analysis and Survey Function

84

API Framework

84

Data Integrity

84

Mobile Functionality

84

Vendor Capability Ratings

Average 84

Business Value Created

86

Ease of Implementation

86

Ease of Data Integration

86

Breadth of Features

85

Quality of Features

84

Ease of IT Administration

84

Product Strategy and Rate of Improvement

83

Availability and Quality of Training

83

Usability and Intuitiveness

83

Ease of Customization

82

Vendor Support

79

Google Analytics Reviews

Rimsha R.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2024

The ultimate tool for data driven decision

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

The seamless integration with google ecosystem is one of the best thing as it saves time and energy and this thing differenciates it from others.

What is your favorite aspect of this product?

My favourite aspect about google analytics is its user friendly interface and it's real time data analysis.

What do you dislike most about this product?

There are some limitations in real time reporting as sometime the report is basic and do not provide depth of analysis.

What recommendations would you give to someone considering this product?

I recommend to watch tutorials so you can reach to the depth of software and bring out more from it.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Role: Vendor Management
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Sep 2024

excellent product with great capabilities

Likeliness to Recommend

10 /10

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Nilesh K.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2024

"Enhances the way we make business decisions."

Likeliness to Recommend

8 /10

What differentiates Google Analytics from other similar products?

Google Analytics differs from other software due to its extensive reporting capabilities and customized interface. It offers a wide range of dimensions and metric options that we may tailor to your own company requirements.

What is your favorite aspect of this product?

It provides a lot of specific information about the user interface in the website; it is very easy to apply the code for the fundamental details about the visitors; goal setting and tracking is extremely beneficial.

What do you dislike most about this product?

Exorbitant prices—it would be preferable if they could be somewhat justified.

What recommendations would you give to someone considering this product?

Register for a new account. Overall, it's simple to use, and in the following three to six months, it can genuinely help you boost your company's revenue by 10% or more

Pros

  • Continually Improving Product
  • Trustworthy
  • Unique Features
  • Efficient Service

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