
What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
1
Since last award
99 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Trustworthy
- Respectful
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Analytics and Reporting
Data Management
Device and Browser Analytics
Marketing Analytics
Conversion Analysis
Audience Segmentation
Data Warehousing
Data Analysis and Survey Function
API Framework
Data Integrity
Mobile Functionality
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Ease of Data Integration
Breadth of Features
Quality of Features
Ease of IT Administration
Product Strategy and Rate of Improvement
Availability and Quality of Training
Usability and Intuitiveness
Ease of Customization
Vendor Support
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Google Analytics Reviews
Rimsha R.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Sep 2024
The ultimate tool for data driven decision
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The seamless integration with google ecosystem is one of the best thing as it saves time and energy and this thing differenciates it from others.
What is your favorite aspect of this product?
My favourite aspect about google analytics is its user friendly interface and it's real time data analysis.
What do you dislike most about this product?
There are some limitations in real time reporting as sometime the report is basic and do not provide depth of analysis.
What recommendations would you give to someone considering this product?
I recommend to watch tutorials so you can reach to the depth of software and bring out more from it.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
- Role: Vendor Management
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2024
excellent product with great capabilities
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Nilesh K.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Sep 2024
"Enhances the way we make business decisions."
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics differs from other software due to its extensive reporting capabilities and customized interface. It offers a wide range of dimensions and metric options that we may tailor to your own company requirements.
What is your favorite aspect of this product?
It provides a lot of specific information about the user interface in the website; it is very easy to apply the code for the fundamental details about the visitors; goal setting and tracking is extremely beneficial.
What do you dislike most about this product?
Exorbitant prices—it would be preferable if they could be somewhat justified.
What recommendations would you give to someone considering this product?
Register for a new account. Overall, it's simple to use, and in the following three to six months, it can genuinely help you boost your company's revenue by 10% or more
Pros
- Continually Improving Product
- Trustworthy
- Unique Features
- Efficient Service
Please tell us why you think this review should be flagged.
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