Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
9.0 /10
CX Score
9.3 /10
Google Analytics
9.0 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Product Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

1
Since last award

99 Plan to Renew

1
Since last award

88 Satisfaction of Cost Relative to Value

2
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

1% Negative
5% Neutral
94% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Continually Improving Product

Feature Ratings

Average 85

Analytics and Reporting

87

Marketing Analytics

86

Device and Browser Analytics

86

Data Management

85

Conversion Analysis

85

Audience Segmentation

85

Data Warehousing

84

Data Integrity

84

Data Analysis and Survey Function

84

API Framework

83

Mobile Functionality

83

Vendor Capability Ratings

Average 83

Business Value Created

86

Ease of Data Integration

85

Ease of Implementation

85

Breadth of Features

84

Quality of Features

84

Ease of IT Administration

83

Product Strategy and Rate of Improvement

83

Availability and Quality of Training

82

Ease of Customization

82

Usability and Intuitiveness

82

Vendor Support

79

Google Analytics Reviews

katerina G.

  • Role: Industry Specific Role
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2022

Customize your work according to your need,

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Google analytics can be readily used on any platform that has an active internet connection. It can also be connected with your Google Ads account. Moreover, proper comprehensive learning tutorials are present to guide the users in every possible way.

What is your favorite aspect of this product?

According to your need and scenario you create reports which are according to your desire, this helps you to figure out information that is according to your market and target.

What do you dislike most about this product?

If your web load is high then the free version is not sufficient enough and to avail proper services your need to buy the premium version which has a lot of price of $150,000, which cannot be bought by all.

What recommendations would you give to someone considering this product?

Customize your work according to your need, proper comprehensive learning tutorials .

Pros

  • Reliable
  • Enables Productivity
  • Efficient Service
  • Client's Interest First

Vsundhara B.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2022

Google Analytics: Best analytics tool for all.

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Google Analytics monitors the site traffic persistently and gives point-to-point reports. The dashboard gives the layout and the UI is facilitated and systematically organized the data.

What is your favorite aspect of this product?

Google Analytics gives brief reports of basically every information, similar to socioeconomics and traffic by area which helps in tracking down our interest group. The key dashboard has all the primary information displayed on it, which helps in getting critical information at first. It is not difficult to utilize and has an incredible game plan of apparatuses. It helps me a lot in check whether the site traffic.

What do you dislike most about this product?

It incorporates an assumption to learn and adjust for new clients to get their hands on so I feel it should be gotten to the next level. the Mobile rendition is more earnestly to use than some out stages.

What recommendations would you give to someone considering this product?

Google Analytics is suitable for every single, medium, or tremendous new company or orgazisation. It gives a fair informational index of conceivable outcomes by isolating through who all visited our site and sharing information about their time spent, interest area, and responsibility with express substance. must give it a try.

Pros

  • Helps Innovate
  • Enables Productivity
  • Trustworthy
  • Unique Features

America C.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2022

Google Analytics: Analyze your brand fast and easy

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Google Analytics is an excellent business tool helped us to evaluate and rate our online work performance. This application drives us to adjust strategies employed across social networks and throughout the web. It helped us to understand the traffic generated on the web pages and thanks to it we were able to know which product was the most successful and which is our target customer.

What is your favorite aspect of this product?

The app has a free version which we can use to see how successful it can be. The application links to other platforms to increase the flow of people to the website address and drives preferential display in searches and crawls by users on Google.

What do you dislike most about this product?

Many of the essential features that the paid version has are not in the free version which makes it difficult to fully test the system. The platform is largely aimed at people who are already tech-savvy and know the conduits and codes within the web.

What recommendations would you give to someone considering this product?

A more intuitive and less technical interface with simpler actions and buttons should be created. The design of the entire workspace as well as the resources could be more customized and the report delivery could be in words that are easier to understand for users who are still novices but want to learn.

Pros

  • Performance Enhancing
  • Trustworthy
  • Inspires Innovation
  • Saves Time

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