Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
9.0 /10
CX Score
9.3 /10
Google Analytics
9.0 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Product Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

1
Since last award

99 Plan to Renew

1
Since last award

88 Satisfaction of Cost Relative to Value

2
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

1% Negative
5% Neutral
94% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Continually Improving Product

Feature Ratings

Average 85

Analytics and Reporting

87

Marketing Analytics

86

Device and Browser Analytics

86

Data Management

85

Conversion Analysis

85

Audience Segmentation

85

Data Warehousing

84

Data Integrity

84

Data Analysis and Survey Function

84

API Framework

83

Mobile Functionality

83

Vendor Capability Ratings

Average 83

Business Value Created

86

Ease of Data Integration

85

Ease of Implementation

85

Breadth of Features

84

Quality of Features

84

Ease of IT Administration

83

Product Strategy and Rate of Improvement

83

Availability and Quality of Training

82

Ease of Customization

82

Usability and Intuitiveness

82

Vendor Support

79

Google Analytics Reviews

Selena R.

  • Role: Human Resources
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2022

Never miss out on anything with Google Analytics

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Google Analytics helps marketers to check and keep an eye on every move that happens in their marketing department. We can keep a track and insight on almost everything with this handful of tools. We were using a free version of Google Analytics and then we switched to the premium version recently to enjoy all premium features and we surely never miss out on anything.

What is your favorite aspect of this product?

We have been using Google analytics in our company as far as I can remember, I guess the most prominent reason for this is because most of our company relies on Google products and Google workspace so It is very easy for us to integrate this one with almost everything. Another reason is that most of the people use Google products in one way or another and it is fairly easy to integrate it with all of them.

What do you dislike most about this product?

Google Analytics actually shows you the traffic and it’s source as well as where it comes from but it has been reported , not very often though, there are times when identifying traffic becomes hard and we all are very much unsure about it. I hope it gets better because it creates a lot of issues for us to explain why it happened.

What recommendations would you give to someone considering this product?

One of the highest qualities that I like about Google Analytics is that it’s very easily integratable. You can use it for anything and there will be one in 1000 cases where it will give you a hard time while integrating. It is quite cost effective and if you don't like to pay you can enjoy the free version of it as well.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Caring

Arthur F.

  • Role: Industry Specific Role
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2022

Connect your insights to consequences

Likeliness to Recommend

8 /10

What differentiates Google Analytics from other similar products?

Google Analytics gives you the tools you need to better understand your customers. Gives the precise demographic information about site visitors. Gives the performance chart with graphs. Gives exact traffic supply. Permit to combine Google search Console and Google AdSense. Creating advertising statistics and analytics to file to our pinnacle management. It helps us understand the psychographics, demographics, and other character of our customers.

What is your favorite aspect of this product?

Google Analytics allows for extremely designated remarketing lists that may be pushed in AdWords. Monitoring of the site visitors and numerous conversions via every channel.

What do you dislike most about this product?

Sometime real-time dashboard display unknown site visitor’s supply. Google Analytics is for technical human beings, some assist in growing the expressions might be useful. Almost too strong of an interface that can be tough for new customers. Changes to Google Analytics mean that the trainings they offer surely are vital if you're going to make the best use out of the software.

What recommendations would you give to someone considering this product?

Analytics is constructed to work with Google’s advertising and advertising and publisher merchandise so that you can use your analytics insights to reach the proper customers. Make your facts be just right for you. Technique and share your information quickly with a smooth-to-use interface and shareable reviews.

Pros

  • Efficient Service
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Amar k.

  • Role: Information Technology
  • Industry: Engineering
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2022

Best Product or website Analytics Tool

Likeliness to Recommend

8 /10

What differentiates Google Analytics from other similar products?

Google Analytics has its own value and feature in market. for identifying the user and product behavior Google analytics is the best .

What is your favorite aspect of this product?

Google Analytics has number of feature which i like . - Tracking of Traffic in product and website (can Track the active engaged users) - Analyzing product or app as per user behavior - can Analyze the performance of product. - Track screen (in which screen user spending time) - Real Time Data can see

What do you dislike most about this product?

Google Analytics doing the good job but few points which i feel as dislike - Sometime Real time events takes time to reflect in console - Dashboard report is not so explanatory.

What recommendations would you give to someone considering this product?

I am quite too much happy with the google analytics but i have few recommendation which make google analytics more adaptable. - Real time events should be appear. - Dashboard report should be quite more explanatory.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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