
What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
1
Since last award
99 Plan to Renew
1
Since last award
88 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Respectful
- Helps Innovate
- Continually Improving Product
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Analytics and Reporting
Marketing Analytics
Device and Browser Analytics
Data Management
Conversion Analysis
Audience Segmentation
Data Warehousing
Data Integrity
Data Analysis and Survey Function
API Framework
Mobile Functionality
Vendor Capability Ratings
Business Value Created
Ease of Data Integration
Ease of Implementation
Breadth of Features
Quality of Features
Ease of IT Administration
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews

Sandeep k.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Oct 2021
Great tool for analysing and decision making
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It gives bunches of bits of knowledge to a site without any problem. The mix with a site is genuinely simple and the information and perspectives that are given are acceptable. With some preparation, one can make valuable reports that can assist with working on a site's presentation. There is a great deal one can do with the information given and the reconciliations it permits.
What is your favorite aspect of this product?
Google Analytics is the best apparatus to follow your site movement. we can gauge and make the objectives. it shows a lot of information. simple to set up for web android or ios having a decent UI. additionally best for online business, we can follow our exchange, the site hit we can make pipes. we can see continuous guests. help to make showcasing methodologies.
What do you dislike most about this product?
There is almost no data in regards to preparing or the initial steps to utilising Google Analytics. The holding-up interaction to get the real information is somewhat late to follow continuously. Minimal specialized help.
What recommendations would you give to someone considering this product?
My overall experience in Google Analytics has been great, this stage has been absolutely simple to use. Since I began using it, I immediately adjusted to its activity and had the option to accurately screen all the traffic of my organization's site, and it additionally permitted me to know the specific area of the visits. Google Analytics is a liquid stage, it gathers information right away, produces diagrams and reports consequently with the goal that the client can investigate this data and know what the future visualization has on your site. I have no bad things to say about Google Analytics, I am totally happy with its overall activity.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Trustworthy
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Andrew H.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Oct 2021
Reliable tool analysis
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
This tool is quite accessible compared to others in addition to improving the user experience to ensure that the tools implemented are on mobile devices and on the web are controlled and informed of each change since it sends tracking codes which guarantees that each process will be controlled and managed in a safe and reliable manner
What is your favorite aspect of this product?
It allows to measure several pages and software at the same time from its beginning, in addition this tool is easy to access since from your google account we can enter and enjoy the services safely.Also, we can configure each objective so that its implementation is easier in work groups mainly in those who work in IT technology development
What do you dislike most about this product?
There is nothing that since I implemented it I dislike
What recommendations would you give to someone considering this product?
My recommendation is to access the tool from your google account and try it since it is even a free system, there are more advanced functions but to begin with it is a good, complete and efficient tool
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Noah M.
- Role: Information Technology
- Industry: Healthcare
- Involvement: Business Leader or Manager
Submitted Oct 2021
Beginners' Guide to Web Analysis
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics provides us with an all-in-one solution for doing in-depth analyses of our web traffic. We can visualize user flows graphically and split traffic based on different media and sources. We develop operational actions and optimization choices based on this data. We gain a better understanding of our target audience and integrate the technology with SearchConsole and DataStudio. Of course, analytics is fantastic for obtaining a fundamental and in-depth understanding of your website. As a result, this assists in the collection of content insights, the optimization of conversion rates, and, of course, the assessment of paid.
What is your favorite aspect of this product?
We've had a lot of fun using Google Analytics. It was really useful in identifying the types of visitors to our website. The analytics and practical information it provides are extremely helpful in improving, engaging, and appealing to visitors on our website. It also aids us in understanding which channels create the most traffic, allowing us to target those sources and adapt our marketing efforts accordingly. This allows you to delve into all aspects of visitor behavior, beginning with demographics and progressing to average time spent on the site, among other things. It helps us track our marketing activity. It was really helpful to us.
What do you dislike most about this product?
The surface, in my opinion, is growing outdated and in desperate need of an upgrade. The tool's usability is poor, and it takes some time to get used to it. The website integration may be challenging at times, and you should double-check the integration after every website change, since mistakes frequently occur and data is lost. The Google Ads link is also occasionally disabled. Some of the more advanced features seen in other tools are missing. The reporting mechanism is ineffective and difficult to utilize. There is also very little assistance. The configuration was so complex that an independent team from our company was tasked with it.
What recommendations would you give to someone considering this product?
We didn't know what was going on with our websites previously, and we weren't sure if we were on the right track. We can troubleshoot at the most lucrative moments by using Google Analytics. We can now segment based on demographics to make the greatest business decisions at the right time. When used regularly, GA provides a very thorough overview of a company's online traffic to smaller businesses in particular. Because the tool is free, the breadth of services is extensive and is continually expanding. There are several training courses, tutorials, and communities available. For the most part, I found the menu arrangement.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
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