Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
9.0 /10
CX Score
9.3 /10
Google Analytics
9.0 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Product Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

1
Since last award

99 Plan to Renew

1
Since last award

88 Satisfaction of Cost Relative to Value

2
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

1% Negative
5% Neutral
94% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Continually Improving Product

Feature Ratings

Average 85

Analytics and Reporting

87

Marketing Analytics

86

Device and Browser Analytics

86

Data Management

85

Conversion Analysis

85

Audience Segmentation

85

Data Warehousing

84

Data Integrity

84

Data Analysis and Survey Function

84

API Framework

83

Mobile Functionality

83

Vendor Capability Ratings

Average 83

Business Value Created

86

Ease of Data Integration

85

Ease of Implementation

85

Breadth of Features

84

Quality of Features

84

Ease of IT Administration

83

Product Strategy and Rate of Improvement

83

Availability and Quality of Training

82

Ease of Customization

82

Usability and Intuitiveness

82

Vendor Support

79

Google Analytics Reviews

Jyoti S.

  • Role: Sales Marketing
  • Industry: Recreation
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2021

"Google Analytics Review"

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

it is a free and exceptionally productive tool compare to all free tools out there. Convenient and simpler to store everything on one stage.

What is your favorite aspect of this product?

Easy to use reporting. Incredible real-time observing. It is additionally free which is totally incredible for the features and functionality you will be getting. The immense scope of measurements that Google Analytics permits you are nothing short of impressive.

What do you dislike most about this product?

The only con is found in this product is getting used to the product itself is time-consuming.

What recommendations would you give to someone considering this product?

I'm almost certain to prescribe Google Analytics to a companion or associate on the off chance that they have the objectives of realizing what is happening in their site and how they can work on the format, plan, or working of it to build consideration, deals, and so on. The many capacities that Google Analytics gives make it an awesome stage to record and present information, including the "objectives" set

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Amir M.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2021

Make a analysis of your website /mobile app easily

Likeliness to Recommend

8 /10

What differentiates Google Analytics from other similar products?

We can see the complete analysis of user count, user visits. The favourite of user can be seen and also most visited pages can be seen

What is your favorite aspect of this product?

The user ad preferences is the best part of the application

What do you dislike most about this product?

Nothing everything is good

What recommendations would you give to someone considering this product?

Please try

Pros

  • Continually Improving Product
  • Efficient Service
  • Helps Innovate
  • Reliable

Cons

  • Less Generous
  • Under Delivered
  • Less Friendly Negotiation

Kel W.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2021

The most accurate data of a website

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

For this company it is very easy to obtain this type of data because it issues a code which one has to place in the header of the web page in order to capture as much data as possible from the web site, this is quite effective because many other companies do not. they do the system in the same way and do not capture the amount of data that you really need to know from a website

What is your favorite aspect of this product?

It is essential to use this type of platform such as Google analytics because it gives us a greater vision about the people who are visiting the website, be it replica age and this is an important moment because to keep the audience indicated on a website you have to know if the group or the public is liking the content either by observing the interactions with the videos or with the articles that are published on said website, therefore it is a super indispensable tool for this type of thing today

What do you dislike most about this product?

So far the only negative that is mentioned about the service is that sometimes they do not mark the visits in a wine way, sometimes they are interrupted for a few days until they are updated normally I cannot access the section of in real time I do not know why but it gives me a role some Sometimes I would like they could solve it as soon as possible in order to have a better experience in the service, I would also like you to perhaps give me a paid plan that was much better and with better tools available to us who are users

What recommendations would you give to someone considering this product?

I would like to highly recommend this service because it is a tool created by Google and it has offered me the best service to have my website under surveillance and to know where all the visits come from and to be able to segment more and more to position myself better in Google search this is quite important When it comes to a website that receives visits organically, it is very important to know that its technical support is one of the most qualified in the market, so If you have a website or are in the process, I recommend learning how to use it.

Pros

  • Helps Innovate
  • Reliable
  • Unique Features
  • Effective Service

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