
What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
1
Since last award
99 Plan to Renew
1
Since last award
88 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Respectful
- Helps Innovate
- Continually Improving Product
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
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Data Management
Conversion Analysis
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Data Warehousing
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Data Analysis and Survey Function
API Framework
Mobile Functionality
Vendor Capability Ratings
Business Value Created
Ease of Data Integration
Ease of Implementation
Breadth of Features
Quality of Features
Ease of IT Administration
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews

Patrick H.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Aug 2021
A Fantastic Data Analytics Tool
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
1. Its cost-friendliness. 2. Its ease of customization. 3. Its amazing speed.
What is your favorite aspect of this product?
I like how accurate Google Analytics is. That's why it is our number one analytics software. It is also easy to manage.
What do you dislike most about this product?
They should make customer responses a little bit faster. There is nothing else I dislike about this tool.
What recommendations would you give to someone considering this product?
This is the best data analytics software I can recommend to any one. You will love its affordability and ease of use.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Alex C.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Aug 2021
Detect website visits easily
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
As we already know, there are companies that are dedicated to offering a service very similar to that offered by Google analytics but basically the service they offer is very poor, sometimes it does not count the visits, it does not have a time marker that the person was on the site and this It is essential because Google analytics offers a lot of important data that helps us when analyzing what is happening on our website and it is quite advantageous compared to other similar sites
What is your favorite aspect of this product?
What I like the most about this Google analytics service is that we can know the positive site, the approximate age, the gender of the person, perhaps and the amount of time they were on our website, we can know if they were playing multimedia and for how long so we We can have a certainty that we can do with the publications we make and if we are doing it at the right time of day, once we have this data, we can modify AND make our publications reach more easily and with the largest possible audience.
What do you dislike most about this product?
Obviously, as all services are not perfect, there is always something that I do not like and at least Google analytics its design and technical support is not very attentive to say Or at least in my case it was not so I feel that skirt that they modify a a little more this or pay attention to customers when they complain about a problem I want to think that it was what is it, I did not know how to answer me and not for anything else, the service is really very good this is the only bad thing I would say about the service
What recommendations would you give to someone considering this product?
The important thing about this is that we must know that when creating a website if we want to know information about the people who are visiting, it is best to use Google analytics because the service has time is a company that is backed by the large company of Google and that is why it inspires confidence, the best of all is that its data is very exact, quite reliable, apart from we have tutorials of any kind specialized in each tool that Google analytics offers, so it is very important to learn how to use it and that is why I always recommend it.
Pros
- Unique Features
- Effective Service
- Inspires Innovation
- Saves Time
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Revanth Reddy Y.
- Role: Information Technology
- Industry: Engineering
- Involvement: End User of Application
Submitted Aug 2021
Google analytics has the best interface
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
What sets Google apart from its competitors is the material design and the intuitive user experience which doesn't overwhelm you with the abundance of features presented by it.
What is your favorite aspect of this product?
The dashboard UI console is the best part of google analytics as different types of data can be represented brilliantly
What do you dislike most about this product?
nothing as far I have noticed so far as it does everything that I need it to do
What recommendations would you give to someone considering this product?
Just go for it, it is a no brainer to get the best in class interface with materialistic design graphs to represent data minimistically
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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