Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
9.0 /10
CX Score
9.3 /10
Google Analytics
9.0 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Product Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

1
Since last award

99 Plan to Renew

1
Since last award

88 Satisfaction of Cost Relative to Value

2
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

1% Negative
5% Neutral
94% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Continually Improving Product

Feature Ratings

Average 85

Analytics and Reporting

87

Marketing Analytics

86

Device and Browser Analytics

86

Data Management

85

Conversion Analysis

85

Audience Segmentation

85

Data Warehousing

84

Data Integrity

84

Data Analysis and Survey Function

84

API Framework

83

Mobile Functionality

83

Vendor Capability Ratings

Average 83

Business Value Created

86

Ease of Data Integration

85

Ease of Implementation

85

Breadth of Features

84

Quality of Features

84

Ease of IT Administration

83

Product Strategy and Rate of Improvement

83

Availability and Quality of Training

82

Ease of Customization

82

Usability and Intuitiveness

82

Vendor Support

79

Google Analytics Reviews

Jimmy E.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2021

There is no better way to view web visits

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

I have already used several companies to which I have sent money to access their platform and the result practically scammed because they do not give me what I am asking for, they do not give what they offer apart from the amount of money they ask for it is totally absurd the data thrown is random that with Google analytics, which is a serious company capable of giving you the most accurate data worldwide and in technology, I always fully trust Google analytics

What is your favorite aspect of this product?

Google analytics has always seemed to me to be one of the companies with the highest performance and growth in the world because currently thousands of companies create web pages this service is used to know where and how visits to our website arrive, be it geographic location, time of visit On the old device web page where the person connects one of the important companies worldwide in terms of knowing this type of thing because apart from it is very safe we ​​can fully trust their system that our data will not come, the data thrown is extremely dependable

What do you dislike most about this product?

What I don't like about this is that the moment of seeing things in real time sometimes lags the visits a bit and they do not arrive in real time as it should which makes me feel a bit uncomfortable because sometimes I think that nobody is reading or the publications are not reaching them For which I think I lose Public in some way or some time but then with letting pass a while it is updated and everything is perfect if they should put a little more effort that because it creates a bit of annoyance

What recommendations would you give to someone considering this product?

Currently there are many companies and people who want to develop their own brand for which I recommend that you create a page builder on your website but attach the Google analytics code in your header so that they can check the visits and everything with more accurate data and so you can be more exact with the publications you have to make and know the specific traffic for a greater experience for the user and therefore better performance for us that is why I recommend it

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Trustworthy

ADITYA R.

  • Role: Industry Specific Role
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2021

Best tool to analyze website performance;

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Concise analysis in graphical form; Provides valuable insights into website or App. Traffic Helps in optimizing and analyzing the website performance

What is your favorite aspect of this product?

No. 1 in Data presentation No. 1 in look & feel No. 1 in technology; Ease of use and speed

What do you dislike most about this product?

High Cost. Thus; not every company can afford it. Takes too much of internet bandwidth which slows down the speed of other applications At times; Google Analytics offers way too many insights which leads to the confusion

What recommendations would you give to someone considering this product?

Must reduce its fees or charges to expand its reach and business Must work on making the application faster Must change the look & feel which looks quite boring

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

George U.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2021

Better optimized views and visits.

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

From the beginning, it has been among the best pages that exist to know where the visit comes from, either, visit time and geographical location, and this is something that differentiates it because not all pages give such a quick and such answer. successful as Google Analytics does. its use is quite acceptable compared to other similar ones.

What is your favorite aspect of this product?

My favorite part is the speed with which the platform lets me move, almost without major problems, an easy way to know who is visiting us and who is viewing the website we want to monitor, whether age, gender, location, device and others is possible. things that are important to properly segment the content that is offered to the public,

What do you dislike most about this product?

What has been happening to me for a while is that the session in my account is closed, I suppose it is a system or platform error, actually I am trying to solve that problem, otherwise it is a good platform to be aware of the things that we must pay attention on our websites. We will have more control over what we should do to have more visits and know who sees and reads us

What recommendations would you give to someone considering this product?

I will always recommend the use of this platform because it is very secure, it has a fairly good security system because it is a Google service that up to now is one of the safest sites in the world with a great faultless track record, also for being one of the services with greater access to the public and with a quite enviable quality. I absolutely recommend it.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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