What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Enables Productivity
- Reliable
- Performance Enhancing
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Device and Browser Analytics
Paid Search Integration
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Richard G.
- Role: Sales Marketing
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Jun 2025
Simply, Website Secrets Unlocked
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The vast amount of data on this tool enables it to trace where the visitor is coming from, how long they spend going through the pages, and the clicks made prior to exiting. Custom goals and conversion funnels provide insights into user behavior and what the site is doing to accomplish its mission (e.g., sales, sign-ups). Powerful segmentation opportunities will allow a closer study of different groups of the audience.
What is your favorite aspect of this product?
I like its simple interface for FDD (fine-grained data). These basic dashboards provide a high-level understanding of the key metrics, such as traffic, sources, and popular content, allowing online decisions to be made much faster and smarter without being placed in a strong data science background. The community support and resources are also generous with the widespread adoption.
What do you dislike most about this product?
Tracks set up in an advanced way may need the change of code, which external users may not understand, and the same process may be made smaller in all the Analytics interfaces. Reading reports and working with their definitions may also seem difficult at first.
What recommendations would you give to someone considering this product?
Google Analytics started the analogy of tracking visitors to the site and progressively grew into user demographics and behavior analysis. Reading between the lines, one can find important insights, like a blog without targeting the country, but it made the post unexpectedly popular. The fact that the discovery gave us a product means that there is a new market, and the discovery affected our approach towards our content. This was one of the learning curves that showed how beneficial and persistent data could be when making an invisible situation evident in terms of opportunity and challenge stemming.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Karthick P.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted May 2025
Awesome analytical tool help to boost business
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
When it comes to website tracking and if we need to find customer behavioral and analytics google analytics is the top priority tools in the market and this is hassle free tool to use
What is your favorite aspect of this product?
The favorite aspect of google analytics is it holds predictive analytics and have ability to generate actionable insights it help to understand user behavior and predict future trends
What do you dislike most about this product?
The new user interface is so intuitive and harder to navigate the previous universal analytics Data privacy and compliance
What recommendations would you give to someone considering this product?
Ensure GA4 is properly configured or not to track relevant metrics and events Define key performance indicators (KPI) properly
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Rutvik B.
- Role: Information Technology
- Industry: Healthcare
- Involvement: IT Leader or Manager
Submitted May 2025
Google Analytics Review
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
More advanced analysis and integration abilities
What is your favorite aspect of this product?
Dashboards
What do you dislike most about this product?
Keywords selection
What recommendations would you give to someone considering this product?
Make jt more user friendly
Pros
- Acts with Integrity
- Helps Innovate
- Continually Improving Product
- Reliable
Please tell us why you think this review should be flagged.
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