Google

Google Analytics

Composite Score

8.9 /10

CX Score

9.2 /10

899 Reviews Write a Review

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What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

Company Details

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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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2025 Data Quadrant Champion

Latest Award, 2025

4 Top Rated Capabilities

7 Top Rated Features

Latest Award, 2025

2024 Emotional Footprint Champion

2024

2024 Data Quadrant Champion

2024

3 Top Rated Capabilities

6 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

Strategy and Innovation
Product Impact

2023

2023 Data Quadrant Champion

2023

7 Top Rated Capabilities

10 Top Rated Features

2023

Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative

4% Neutral

94% Positive

Pros

Enables Productivity
Reliable
Performance Enhancing
Trustworthy

Feature Ratings

Average 85

Audience Segmentation

Conversion Analysis

Audience Demographics

Device and Browser Analytics

Paid Search Integration

Customer Value Analysis

Search Engine Optimization

Data Visualization

Social Media Analytics

Customer Journey Modelling

API Framework

Vendor Capability Ratings

Average 83

Business Value Created

Breadth of Features

Ease of Implementation

Quality of Features

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of IT Administration

Ease of Customization

Availability and Quality of Training

Usability and Intuitiveness

Vendor Support

Also Featured in...

Product Analytics

Score 9.0

View Google Analytics in this category (opens in a new tab)

Customer Intelligence

Score 8.8

View Google Analytics in this category (opens in a new tab)

Google Analytics Reviews

Calvin z.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2024

Very good product, it helps website owners a lot,

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

IT stands out because of how easy to integrate with other google services.

What is your favorite aspect of this product?

IT it show if my pages are indexed or not, that way i don't just wait to see results thinking my web pages are indexed when they not.

What do you dislike most about this product?

Little to nothing, it seems to have limited data on a free version.

What recommendations would you give to someone considering this product?

That as soon as you have your website running, just make sure to get google analytics.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Tyrone V.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2024

"Make data-driven decisions!"

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Unlike many enterprise-level analytics tools, Google Analytics offers a comprehensive suite of features for free, making it accessible for small businesses, startups, and personal projects.

What is your favorite aspect of this product?

Google Analytics provides advanced tools for analyzing website traffic, conversions, and user engagement, all for free, making it an invaluable tool for small businesses.

What do you dislike most about this product?

While real-time data is available, Google Analytics is not built for real-time personalization or adaptive content delivery, which may be necessary for websites that require dynamic user experiences.

What recommendations would you give to someone considering this product?

Google Analytics collects a vast amount of data on website performance, including traffic sources, user behavior, session duration, bounce rate, and more, helping businesses make data-driven decisions.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Chad R.

Role: Information Technology
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2024

Decoding Data: Google Analytics for Insights.

Likeliness to Recommend

8 /10

What differentiates Google Analytics from other similar products?

I can’t overstate how integral Google Analytics has become to our team’s daily workflow. From monitoring website traffic to tracking the success of ad campaigns, it’s the backbone of our data strategy. Google Analytics doesn’t just give us numbers—it offers actionable insights that we can pass on to the marketing team, helping them fine-tune campaigns in real-time.

What is your favorite aspect of this product?

The real win here is the custom reporting. You can create personalized dashboards that track exactly what matters to your business. For instance, we’ve set up reports that track specific client KPIs like page load speed and bounce rate, which lets us get very granular in our analysis. This allows both IT and marketing teams to focus on metrics that drive decisions, cutting through the noise of unnecessary data.

What do you dislike most about this product?

. Sometimes, navigating through the interface to find specific reports or data points can feel like a scavenger hunt. Additionally, the sampling issues when pulling large sets of data can be frustrating if you’re trying to get an accurate snapshot of performance.

What recommendations would you give to someone considering this product?

If you’re not using Google Analytics already, I’d highly recommend it to any IT or marketing team. It’s indispensable for making data-driven decisions that lead to better results.

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Enables Productivity

Google Analytics

What is Google Analytics?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

Google Analytics Ratings

90 Likeliness to Recommend

98 Plan to Renew

1 Since last award

89 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Google Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Device and Browser Analytics Capture and summarize device and browser information.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Product Analytics

Customer Intelligence

Google Analytics Reviews

Calvin z.

Very good product, it helps website owners a lot,

Likeliness to Recommend

Pros

Tyrone V.

"Make data-driven decisions!"

Likeliness to Recommend

Pros

Chad R.

Decoding Data: Google Analytics for Insights.

Likeliness to Recommend

Pros

Most Popular Google Analytics Comparisons

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Feature Ratings

Audience Segmentation

Conversion Analysis

Audience Demographics

Device and Browser Analytics

Paid Search Integration

Customer Value Analysis

Search Engine Optimization

Data Visualization

Social Media Analytics

Customer Journey Modelling

API Framework

Vendor Capability Ratings

Business Value Created

Breadth of Features

Ease of Implementation

Quality of Features

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of IT Administration

Ease of Customization

Availability and Quality of Training

Usability and Intuitiveness

Vendor Support