Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
8.9 /10
CX Score
9.2 /10
Google Analytics
8.9 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative
4% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Helps Innovate

Feature Ratings

Average 85

Audience Segmentation

86

Conversion Analysis

86

Audience Demographics

85

Device and Browser Analytics

85

Paid Search Integration

85

Search Engine Optimization

85

Customer Value Analysis

85

Data Visualization

84

Social Media Analytics

83

Customer Journey Modelling

83

API Framework

81

Vendor Capability Ratings

Average 83

Business Value Created

87

Breadth of Features

85

Ease of Implementation

85

Quality of Features

84

Ease of Data Integration

84

Product Strategy and Rate of Improvement

82

Ease of IT Administration

82

Ease of Customization

82

Availability and Quality of Training

82

Usability and Intuitiveness

81

Vendor Support

77

Google Analytics Reviews

Iryna K.

  • Role: Information Technology
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2022

Good software for analytics!

Likeliness to Recommend

7 /10

What differentiates Google Analytics from other similar products?

It has unique data and information.

What is your favorite aspect of this product?

It‘s stable and reliable!

What do you dislike most about this product?

It shows approximate data.

What recommendations would you give to someone considering this product?

It’s good analytics tool, you can use it for your websites!

Pros

  • Security Protects
  • Performance Enhancing
  • Unique Features
  • Efficient Service

Ibukunoluwa A.

  • Role: Sales Marketing
  • Industry: Entertainment
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2022

A great product, worth every penny

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Good price and ease of use

What is your favorite aspect of this product?

Analysis of campaign

What do you dislike most about this product?

Sometimes delay in analyzing

What recommendations would you give to someone considering this product?

Highy recommended

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Prince ‎.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2022

Best provider for analytics insights.

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

It is easy to implement and has all the things you need to make the right decision for user experience.

What is your favorite aspect of this product?

We like the SEO-related analytics more. Overall, we just use it to see CTR and related info.

What do you dislike most about this product?

Nothing. Loving it so far.

What recommendations would you give to someone considering this product?

Go for it for your basic analytics needs.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Enables Productivity
  • Unique Features

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