What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Enables Productivity
- Reliable
- Performance Enhancing
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Device and Browser Analytics
Paid Search Integration
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Alex C.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Aug 2021
Detect website visits easily
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
As we already know, there are companies that are dedicated to offering a service very similar to that offered by Google analytics but basically the service they offer is very poor, sometimes it does not count the visits, it does not have a time marker that the person was on the site and this It is essential because Google analytics offers a lot of important data that helps us when analyzing what is happening on our website and it is quite advantageous compared to other similar sites
What is your favorite aspect of this product?
What I like the most about this Google analytics service is that we can know the positive site, the approximate age, the gender of the person, perhaps and the amount of time they were on our website, we can know if they were playing multimedia and for how long so we We can have a certainty that we can do with the publications we make and if we are doing it at the right time of day, once we have this data, we can modify AND make our publications reach more easily and with the largest possible audience.
What do you dislike most about this product?
Obviously, as all services are not perfect, there is always something that I do not like and at least Google analytics its design and technical support is not very attentive to say Or at least in my case it was not so I feel that skirt that they modify a a little more this or pay attention to customers when they complain about a problem I want to think that it was what is it, I did not know how to answer me and not for anything else, the service is really very good this is the only bad thing I would say about the service
What recommendations would you give to someone considering this product?
The important thing about this is that we must know that when creating a website if we want to know information about the people who are visiting, it is best to use Google analytics because the service has time is a company that is backed by the large company of Google and that is why it inspires confidence, the best of all is that its data is very exact, quite reliable, apart from we have tutorials of any kind specialized in each tool that Google analytics offers, so it is very important to learn how to use it and that is why I always recommend it.
Pros
- Unique Features
- Effective Service
- Inspires Innovation
- Saves Time
Please tell us why you think this review should be flagged.
Vanashree B.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Aug 2021
The best tool to track you website's data!!!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics gets me all the data my clients needs to see on their website's performance and regular updates mean that it just keeps getting better.
What is your favorite aspect of this product?
It is the best way to analyze the website traffic,. Multiple widgets, dashboards, charts and filtering are really good features.
What do you dislike most about this product?
There isn't anything to really dislike about Google Analytics. They have made the website so perfect and easy to handle.
What recommendations would you give to someone considering this product?
Google analytics is the best tool to prepare the report that clients always looking for. It gives me all the data our online shops need to make decisions quickly.
Pros
- Continually Improving Product
- Performance Enhancing
- Efficient Service
- Saves Time
Please tell us why you think this review should be flagged.
PRASHANT K.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Aug 2021
Brief insights and detailed reports.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics can be easily recommended as an ideal tool to get analytical reports and insights about the website performance. The UI is clean, and the main dashboard is minimal and showcase all the necessary points.
What is your favorite aspect of this product?
Google helps in analyzing the trends and insights by providing detailed demographics of the traffic. * The dashboard helps a lot in showing all the main information at a glance because of its simple and intuitive user interface. * It does not require extensive knowledge to use it, it can be simple installed and set up for use. * It has a large and helpful community to guide about the features and problems.
What do you dislike most about this product?
Hints are missing that can guide the user about tool functionalities
What recommendations would you give to someone considering this product?
We have had a great experience with Google Analytics. Truly, it has helped us reach more people and drive more traffic to our website.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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