Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
8.9 /10
CX Score
9.2 /10
Google Analytics
8.9 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative
4% Neutral
94% Positive

Pros

  • Enables Productivity
  • Reliable
  • Performance Enhancing
  • Trustworthy

Feature Ratings

Average 85

Audience Segmentation

86

Conversion Analysis

86

Audience Demographics

86

Device and Browser Analytics

85

Paid Search Integration

85

Customer Value Analysis

85

Search Engine Optimization

85

Data Visualization

84

Social Media Analytics

83

Customer Journey Modelling

82

API Framework

82

Vendor Capability Ratings

Average 83

Business Value Created

87

Breadth of Features

85

Ease of Implementation

85

Quality of Features

84

Ease of Data Integration

84

Product Strategy and Rate of Improvement

83

Ease of IT Administration

82

Ease of Customization

82

Availability and Quality of Training

82

Usability and Intuitiveness

81

Vendor Support

77

Google Analytics Reviews

Ashiq M.

  • Role: C-Level
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2021

A MUST TO HAVE ANALYTICS TOOL FOR EVERY WEBSITE

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

It's cross platform tracking in Google, social media platforms, etc., helps marketers to analyze where the traffic is coming from and how they interact in our website

What is your favorite aspect of this product?

demographic feature to know audience age, gender, interest, etc.

What do you dislike most about this product?

A bit messy to understand what is what in the beginning. But you will get used to that once you start using the platform

What recommendations would you give to someone considering this product?

Just go for it.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Jimmy E.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2021

There is no better way to view web visits

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

I have already used several companies to which I have sent money to access their platform and the result practically scammed because they do not give me what I am asking for, they do not give what they offer apart from the amount of money they ask for it is totally absurd the data thrown is random that with Google analytics, which is a serious company capable of giving you the most accurate data worldwide and in technology, I always fully trust Google analytics

What is your favorite aspect of this product?

Google analytics has always seemed to me to be one of the companies with the highest performance and growth in the world because currently thousands of companies create web pages this service is used to know where and how visits to our website arrive, be it geographic location, time of visit On the old device web page where the person connects one of the important companies worldwide in terms of knowing this type of thing because apart from it is very safe we ​​can fully trust their system that our data will not come, the data thrown is extremely dependable

What do you dislike most about this product?

What I don't like about this is that the moment of seeing things in real time sometimes lags the visits a bit and they do not arrive in real time as it should which makes me feel a bit uncomfortable because sometimes I think that nobody is reading or the publications are not reaching them For which I think I lose Public in some way or some time but then with letting pass a while it is updated and everything is perfect if they should put a little more effort that because it creates a bit of annoyance

What recommendations would you give to someone considering this product?

Currently there are many companies and people who want to develop their own brand for which I recommend that you create a page builder on your website but attach the Google analytics code in your header so that they can check the visits and everything with more accurate data and so you can be more exact with the publications you have to make and know the specific traffic for a greater experience for the user and therefore better performance for us that is why I recommend it

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Trustworthy

Allison C.

  • Role: C-Level
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2021

Best Analytics Software Available

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

GA has been around longer than most software and its' free for most businesses so it's an easy option.

What is your favorite aspect of this product?

I love how much you can track with GA. You can customize URLs and setup specific campaign tracking as well as integrate with other systems such as ads platforms and social media. It's great for understanding how people find and use your website.

What do you dislike most about this product?

The data is a bit overwhelming and not always easy to understand. GA is getting better at providing insights but ultimately human intervention is still best so it's not a perfect science. The multi channel attribution modeling is interesting, but also challenging to understand.

What recommendations would you give to someone considering this product?

You really don't need any other analytics software than GA. Set it up and do the tutorials online, and invest in a more advanced training from a reputable company so you know how to get the most out of it.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Unique Features
  • Security Protects

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