What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Enables Productivity
- Reliable
- Performance Enhancing
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Device and Browser Analytics
Paid Search Integration
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Erick C.
- Role: Sales Marketing
- Industry: Communications
- Involvement: End User of Application
Submitted Jul 2021
Reliable and stable
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Never had a chance to try similar tools, but Analytics is one of the most reliable and trustworthy software I've ever used.
What is your favorite aspect of this product?
Multiple data visualization and almost infinite data collect. There's always something new to discover.
What do you dislike most about this product?
I think it's about time to include features like heat map or session recordings, in example. It's staying behind and forcing us to look for complementary tools.
What recommendations would you give to someone considering this product?
Use it with Google Tag Manager. It will save you time in the future.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Effective Service
Please tell us why you think this review should be flagged.
Marissa T.
- Role: Sales Marketing
- Industry: Biotechnology
- Involvement: IT Development, Integration, and Administration
Submitted Jul 2021
Very necessary tool for any digital marketer!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is the go-to site for anything website audit related. It has the ability to track your search engine keywords, monitor traffic, see your improvement and track the success of any digital marketing campaign.
What is your favorite aspect of this product?
Google Analytics is very cost-effective (we pay nothing!) and did not take long to add into website.
What do you dislike most about this product?
I don't have anything in particular that I really dislike. It isn't the most intuitive at first, but once you get used to it it is not bad.
What recommendations would you give to someone considering this product?
I would recommend taking advantages of the customizations right away with widgets so you can save a lot of time and have everything you need easily visualized.
Pros
- Reliable
- Enables Productivity
- Inspires Innovation
- Helps Innovate
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Arnold W.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Jun 2021
Best for visualizing website data
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
This service has an endless number of companies that offer similar services, either for free or paid, but none of them is at the level of Google Analytics, it has been continuously advancing and updating for many years, what I think is good is its way to work, with just a code on our site we can get a lot of data from this
What is your favorite aspect of this product?
Google analytics is used to know from where a person visits us, be it, device, city, possible age of the person, and their gender. It also gives us a fairly understandable graph which we can use to give us an idea of how our website is progressing, it also shows us how many hours or minutes the person was interacting within our site, even knowing if the visit was direct or from a network social in specific.
What do you dislike most about this product?
The problems that I have had with google analytics so far have been minimal, one of them is that the section of visualizing the views in real time is not very good, it tends to give delays which causes me to lose a lot of information that for me would be super It is valuable to have, also that from my device it is not 100% compatible but I suppose that my smartphone model also influenced a lot
What recommendations would you give to someone considering this product?
When you create a website you want to know the people who visit and how often they do it, this is the perfect tool to do it and achieve much more segmenting the website, we have to take a good look at every detail that this service provides us so far. It is one of the best I have used, always very attentive and there are many tutorials on the internet as a support base in case you have any questions or errors
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Trustworthy
Please tell us why you think this review should be flagged.
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