Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
8.9 /10
CX Score
9.2 /10
Google Analytics
8.9 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative
4% Neutral
94% Positive

Pros

  • Enables Productivity
  • Reliable
  • Performance Enhancing
  • Trustworthy

Feature Ratings

Average 85

Audience Segmentation

86

Conversion Analysis

86

Audience Demographics

86

Device and Browser Analytics

85

Paid Search Integration

85

Customer Value Analysis

85

Search Engine Optimization

85

Data Visualization

84

Social Media Analytics

83

Customer Journey Modelling

82

API Framework

82

Vendor Capability Ratings

Average 83

Business Value Created

87

Breadth of Features

85

Ease of Implementation

85

Quality of Features

84

Ease of Data Integration

84

Product Strategy and Rate of Improvement

83

Ease of IT Administration

82

Ease of Customization

82

Availability and Quality of Training

82

Usability and Intuitiveness

81

Vendor Support

77

Google Analytics Reviews

Yash l.

  • Role: Student Academic
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2021

"Collect, analyse and provide accurate report "

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Google Analytics provides the best e-commerce tracking interface. This product provides features like Goals, Site search, Filter the internal traffic, connectivity to Adword, and Google Webmaster tools at one platform which makes this product more flexible as compared to other similar products. In Google Analytics, end-user can create their dashboard and manage multiple websites as per their requirement. This product provides the best graphical interface as compared to other similar products.

What is your favorite aspect of this product?

Google Analytics gives the best tools and features that track website activities like from which device visitors visit a website, their geolocation, browser of the visitor. This product provides the Behavior report which gives stats about, how a visitor found the website, which keyword did the visitor search, which service visitor is using from the website. This product also gives a Content report which gives stats about, which service is in high demand or visitor uses the most. End-user did see a ranking of the website using the Search Console report. End-user can create their Custom Goals and track their e-commerce platform.

What do you dislike most about this product?

For the premium version, the amount is too high. This product does not have an integrated YouTube analytics. Other than these no dislike for service, tools, features.

What recommendations would you give to someone considering this product?

If you are looking for software that analyzes your website traffic then I recommended you go with Google Analytics because this product provides the best features and reliable service for your website. This product provides a detailed Behavior report, Content report, and Search console report. If you are a blogger then Google Analytics will also analyze your blog. This product gives the best graphical interface for its end-user.

Pros

  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Unique Features

Andrick S.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2021

Excellent way to monitor a website.

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Google Analytics differs from other web analytics platforms because it provides better visitor accounting. Many other platforms count duplicate visits, those people who enter repeatedly in a short period of time, and other platforms collect those repetitive visits while Google Analytics does an accounting by IP address, it is able to record the visit of each new person and allows unique real visits to be counted, without the need to count repetitive visits that can affect the web productivity report. This Google Analytics accounting is unique, I love it and it makes my reports count the actual visits.

What is your favorite aspect of this product?

One of the things I like the most about Google Analytics is its visitor monitoring system. Google Analytics performs automatic monitoring which is capable of collecting the experience of each person's visit, which helps us to know which section they have visited the most, what information has interested them the most and how the visitors' journey has been in the sections of our website, I love this visit monitoring, it allows me to know what kind of impact the sections of my website are having and it also allows me to know what content on the website has been the most interesting for visitors.

What do you dislike most about this product?

All the reports collected in Google Analytics can be transferred to a storage cloud, however, the reports prepared cannot be downloaded directly, this causes the export of the collected information to be a bit complex. I would like to export my web analytics reports without using my cloud storage. It is important to note that I have not had any other problems with Google Analytics, I just don't like the way I have to export the reports, I hope this feature will be improved soon.

What recommendations would you give to someone considering this product?

Google Analytics is that system that is appropriate for any type of company, it has a good structure and the graphics system is capable of providing exact information on the performance of the website. Google Analytics counts real visits, blocks duplicate visits and is able to provide geographic information to know where the visits come from. It is a very complete software and provides detailed reports on the performance of a web page, I recommend it without a doubt.

Pros

  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Trustworthy

Jash G.

  • Role: Information Technology
  • Industry: Other
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2021

BEST ANALYTICS PLATFORM

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

In google analytics we can handle the multiple channels attributes, this thing differentiates from the other products.

What is your favorite aspect of this product?

My favorite aspect is like: 1. The google analytics is free for standard version. 2. It also provides the wealth of how to website and our application performs for free.

What do you dislike most about this product?

Dislike about this product is like: 1. Into this new User interface its is difficult to setup correctly. 2. There are n number of features so due to it sometimes it is difficult to figure something from it.

What recommendations would you give to someone considering this product?

My Recommendations are like: 1. Improvement into the customer support(they give-up the reply very late) 2. Improvement into the new user interface, so that users can map the things very efficiently.

Pros

  • Unique Features
  • Inspires Innovation
  • Saves Time
  • Respectful

Cons

  • Less Effective Service

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