
What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Enables Productivity
- Reliable
- Performance Enhancing
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Device and Browser Analytics
Paid Search Integration
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Yash l.
- Role: Student Academic
- Industry: Education
- Involvement: End User of Application
Submitted May 2021
"Collect, analyse and provide accurate report "
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics provides the best e-commerce tracking interface. This product provides features like Goals, Site search, Filter the internal traffic, connectivity to Adword, and Google Webmaster tools at one platform which makes this product more flexible as compared to other similar products. In Google Analytics, end-user can create their dashboard and manage multiple websites as per their requirement. This product provides the best graphical interface as compared to other similar products.
What is your favorite aspect of this product?
Google Analytics gives the best tools and features that track website activities like from which device visitors visit a website, their geolocation, browser of the visitor. This product provides the Behavior report which gives stats about, how a visitor found the website, which keyword did the visitor search, which service visitor is using from the website. This product also gives a Content report which gives stats about, which service is in high demand or visitor uses the most. End-user did see a ranking of the website using the Search Console report. End-user can create their Custom Goals and track their e-commerce platform.
What do you dislike most about this product?
For the premium version, the amount is too high. This product does not have an integrated YouTube analytics. Other than these no dislike for service, tools, features.
What recommendations would you give to someone considering this product?
If you are looking for software that analyzes your website traffic then I recommended you go with Google Analytics because this product provides the best features and reliable service for your website. This product provides a detailed Behavior report, Content report, and Search console report. If you are a blogger then Google Analytics will also analyze your blog. This product gives the best graphical interface for its end-user.
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Unique Features
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Andrick S.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted May 2021
Excellent way to monitor a website.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics differs from other web analytics platforms because it provides better visitor accounting. Many other platforms count duplicate visits, those people who enter repeatedly in a short period of time, and other platforms collect those repetitive visits while Google Analytics does an accounting by IP address, it is able to record the visit of each new person and allows unique real visits to be counted, without the need to count repetitive visits that can affect the web productivity report. This Google Analytics accounting is unique, I love it and it makes my reports count the actual visits.
What is your favorite aspect of this product?
One of the things I like the most about Google Analytics is its visitor monitoring system. Google Analytics performs automatic monitoring which is capable of collecting the experience of each person's visit, which helps us to know which section they have visited the most, what information has interested them the most and how the visitors' journey has been in the sections of our website, I love this visit monitoring, it allows me to know what kind of impact the sections of my website are having and it also allows me to know what content on the website has been the most interesting for visitors.
What do you dislike most about this product?
All the reports collected in Google Analytics can be transferred to a storage cloud, however, the reports prepared cannot be downloaded directly, this causes the export of the collected information to be a bit complex. I would like to export my web analytics reports without using my cloud storage. It is important to note that I have not had any other problems with Google Analytics, I just don't like the way I have to export the reports, I hope this feature will be improved soon.
What recommendations would you give to someone considering this product?
Google Analytics is that system that is appropriate for any type of company, it has a good structure and the graphics system is capable of providing exact information on the performance of the website. Google Analytics counts real visits, blocks duplicate visits and is able to provide geographic information to know where the visits come from. It is a very complete software and provides detailed reports on the performance of a web page, I recommend it without a doubt.
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.

Jash G.
- Role: Information Technology
- Industry: Other
- Involvement: IT Leader or Manager
Submitted May 2021
BEST ANALYTICS PLATFORM
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
In google analytics we can handle the multiple channels attributes, this thing differentiates from the other products.
What is your favorite aspect of this product?
My favorite aspect is like: 1. The google analytics is free for standard version. 2. It also provides the wealth of how to website and our application performs for free.
What do you dislike most about this product?
Dislike about this product is like: 1. Into this new User interface its is difficult to setup correctly. 2. There are n number of features so due to it sometimes it is difficult to figure something from it.
What recommendations would you give to someone considering this product?
My Recommendations are like: 1. Improvement into the customer support(they give-up the reply very late) 2. Improvement into the new user interface, so that users can map the things very efficiently.
Pros
- Unique Features
- Inspires Innovation
- Saves Time
- Respectful
Cons
- Less Effective Service
Please tell us why you think this review should be flagged.
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