Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
8.9 /10
CX Score
9.2 /10
Google Analytics
8.9 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative
4% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Helps Innovate

Feature Ratings

Average 85

Audience Segmentation

86

Conversion Analysis

86

Audience Demographics

85

Device and Browser Analytics

85

Paid Search Integration

85

Search Engine Optimization

85

Customer Value Analysis

85

Data Visualization

84

Social Media Analytics

83

Customer Journey Modelling

83

API Framework

81

Vendor Capability Ratings

Average 83

Business Value Created

87

Breadth of Features

85

Ease of Implementation

85

Quality of Features

84

Ease of Data Integration

84

Product Strategy and Rate of Improvement

82

Ease of IT Administration

82

Ease of Customization

82

Availability and Quality of Training

82

Usability and Intuitiveness

81

Vendor Support

77

Google Analytics Reviews

Jash G.

  • Role: Information Technology
  • Industry: Other
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2021

BEST ANALYTICS PLATFORM

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

In google analytics we can handle the multiple channels attributes, this thing differentiates from the other products.

What is your favorite aspect of this product?

My favorite aspect is like: 1. The google analytics is free for standard version. 2. It also provides the wealth of how to website and our application performs for free.

What do you dislike most about this product?

Dislike about this product is like: 1. Into this new User interface its is difficult to setup correctly. 2. There are n number of features so due to it sometimes it is difficult to figure something from it.

What recommendations would you give to someone considering this product?

My Recommendations are like: 1. Improvement into the customer support(they give-up the reply very late) 2. Improvement into the new user interface, so that users can map the things very efficiently.

Pros

  • Unique Features
  • Inspires Innovation
  • Saves Time
  • Respectful

Cons

  • Less Effective Service

Jared S.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2021

The best platform in its specifications

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Google Analytics has one of the best platforms in the world, due to its design, its effectiveness, its manageability, which is something that other similar companies do not have, sometimes, they block accounts, limit them, and many errors occur that their supports do not they know how to solve, and it is something that does not happen with Google Analytics, since we also have a wide range of video tutorials and other material. Apart from his great career throughout all these years that speak for themselves

What is your favorite aspect of this product?

There are many characteristics of Google Analytics that always attract me to its services and that is that its data is very reliable, very specific, since it gives the results of the people who visit our website, showing what country they are from, possible device, age, and many interesting data that depending on our website it is very effective to use it and give us a better idea of ​​sending our publications

What do you dislike most about this product?

There is only one thing that has been giving me errors these last days and that is that when using the service to see data in real time, it is a bit difficult to receive this data because it is delayed a bit, anyway this is something that with it time maybe they will fix over time and give better results, better and better and on time.

What recommendations would you give to someone considering this product?

I want to make my opinion known since I have been using this platform for a long time and give a critical and balanced point of view so that new users have a little information about what I have happened with this platform and how useful it has been for me, but we know that everyone should experiment and use it in a way that suits them best, I highly recommend its use.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Unique Features

Ben S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2021

Flexible and ubiquitous

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Google Analytics is fairly ubiquitous in the web analytics space. It also integrates with a lot of other services, making it easy to fit into your technology stack.

What is your favorite aspect of this product?

Google Analytics is extremely flexible. The sheer amount of power it offers without cost overcomes most shortcomings it might have. While we use Kissmetrics for many analytics tasks, we've switched some of that functionality over to Google Analytics. The customizability and flexability of the platform made that possible.

What do you dislike most about this product?

Its interface can be overwhelming and setting up advanced functionality may be confusing for new users.

What recommendations would you give to someone considering this product?

Take the time to learn how to get the most from it and ensure your account is configured correctly.

Pros

  • Enables Productivity
  • Helps Innovate
  • Performance Enhancing
  • Continually Improving Product

Cons

  • Leverages Incumbent Status

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