Google

Google Analytics

Composite Score

8.9 /10

CX Score

9.2 /10

899 Reviews Write a Review

Claim Software

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

Filter By

2025 Data Quadrant Champion

Latest Award, 2025

4 Top Rated Capabilities

7 Top Rated Features

Latest Award, 2025

2024 Emotional Footprint Champion

2024

2024 Data Quadrant Champion

2024

3 Top Rated Capabilities

6 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

Strategy and Innovation
Product Impact

2023

2023 Data Quadrant Champion

2023

7 Top Rated Capabilities

10 Top Rated Features

2023

Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value

1
Since last award

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative

4% Neutral

94% Positive

Pros

Enables Productivity
Reliable
Performance Enhancing
Trustworthy

Feature Ratings

Average 85

Audience Segmentation

Conversion Analysis

Audience Demographics

Device and Browser Analytics

Paid Search Integration

Customer Value Analysis

Search Engine Optimization

Data Visualization

Social Media Analytics

Customer Journey Modelling

API Framework

Vendor Capability Ratings

Average 83

Business Value Created

Breadth of Features

Ease of Implementation

Quality of Features

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of IT Administration

Ease of Customization

Availability and Quality of Training

Usability and Intuitiveness

Vendor Support

Also Featured in...

Product Analytics

Score 9.0

View Google Analytics in this category (opens in a new tab)

Customer Intelligence

Score 8.8

View Google Analytics in this category (opens in a new tab)

Google Analytics Reviews

TASHA S.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2021

Leading Platform For Great Analytics

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Google Analytics is Powerful. Google Analytics is Flexible. Google Analytics is Easy to use.

What is your favorite aspect of this product?

Google analytics gives data concerning traffic so that one can know where people come from. One of the powerful analytics the platform does is time visitors pend on site or on a page, the bounce rate so that page and content value can be determined. The platform does segmentation of the audience to help in terms of targetting. Tracks traffic. Its a secure tool. The platform allows us to add additional custom setup.

What do you dislike most about this product?

There is nothing we have found to dislike about google analytics.

What recommendations would you give to someone considering this product?

Google Analytics is a powerful tool for analytics on your websites, it will help you to keep tack of the activities that take place n your website like the number of people visiting, the pages they visit , the clicks they make. Some of these analytics will help you measure the value of your content and help you changeit as the visitor needs change. This tool is powerful and very accurate. We highly recommend Google Analytics for powerful analytcs on websites.

Pros

Helps Innovate
Reliable
Enables Productivity
Trustworthy

Kate D.

Role: Sales Marketing
Industry: Construction
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2021

Perfect for marketing strategy

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

...Integration with Google Data Studio ...Mobile application ...User management and permissions adding an additional layer of security ...Many tutorials

What is your favorite aspect of this product?

Google Analytics is indispensable to obtain valuable and very useful information from web visitors to improve marketing strategies and routes. Place of origin, keywords, time on site, browser used, most visited pages, everything you need to get the most out of each visit and potential customer. Since I've been using it, it has helped me to capture better prospects for projects.

What do you dislike most about this product?

For me, it is not the easiest tool to use that I have at my disposal, however it is worth learning how to use it because the results are wonderful.

What recommendations would you give to someone considering this product?

I recommend keeping an eye out for updates and new features so you don't get lost in the shuffle, especially if you are implementing and using Analytics for the first time, it is essential that you begin to master the basics of this tool.

Pros

Helps Innovate
Enables Productivity
Trustworthy
Fair

Kazi A.

Role: Sales Marketing
Industry: Engineering
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2021

It is free and easy to configure.

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

The first main difference is in the UI. Similarweb PRO has much better UI.

What is your favorite aspect of this product?

It is free.

What do you dislike most about this product?

It slow down the website a bit.

What recommendations would you give to someone considering this product?

To get all handful data for free, it is a must choice.

Pros

Over Delivered
Helps Innovate
Continually Improving Product
Trustworthy

Cons

Less Transparent
Less Caring
Vendor Friendly Policies

Google Analytics

What is Google Analytics?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

Google Analytics Ratings

90 Likeliness to Recommend

98 Plan to Renew

1 Since last award

89 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Google Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Device and Browser Analytics Capture and summarize device and browser information.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Product Analytics

Customer Intelligence

Google Analytics Reviews

TASHA S.

Leading Platform For Great Analytics

Likeliness to Recommend

Pros

Kate D.

Perfect for marketing strategy

Likeliness to Recommend

Pros

Kazi A.

It is free and easy to configure.

Likeliness to Recommend

Pros

Cons

Most Popular Google Analytics Comparisons

HubSpot Marketing Hub

Semrush

Adobe Analytics

Hotjar

Mouseflow

Matomo

1
Since last award

1
Since last award

Feature Ratings

Audience Segmentation

Conversion Analysis

Audience Demographics

Device and Browser Analytics

Paid Search Integration

Customer Value Analysis

Search Engine Optimization

Data Visualization

Social Media Analytics

Customer Journey Modelling

API Framework

Vendor Capability Ratings

Business Value Created

Breadth of Features

Ease of Implementation

Quality of Features

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of IT Administration

Ease of Customization

Availability and Quality of Training

Usability and Intuitiveness

Vendor Support