Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
8.9 /10
CX Score
9.2 /10
Google Analytics
8.9 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative
4% Neutral
94% Positive

Pros

  • Enables Productivity
  • Reliable
  • Performance Enhancing
  • Trustworthy

Feature Ratings

Average 85

Audience Segmentation

86

Conversion Analysis

86

Audience Demographics

86

Device and Browser Analytics

85

Paid Search Integration

85

Customer Value Analysis

85

Search Engine Optimization

85

Data Visualization

84

Social Media Analytics

83

Customer Journey Modelling

82

API Framework

82

Vendor Capability Ratings

Average 83

Business Value Created

87

Breadth of Features

85

Ease of Implementation

85

Quality of Features

84

Ease of Data Integration

84

Product Strategy and Rate of Improvement

83

Ease of IT Administration

82

Ease of Customization

82

Availability and Quality of Training

82

Usability and Intuitiveness

81

Vendor Support

77

Google Analytics Reviews

Harshini H.

  • Role: Consultant
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Apr 2021

Easy to learn, Easy to use. Provides value

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

It does all the data collection of data automatically. We just have to create a google analytics account. We can access the reports without any delay. It saves the work immediately and also gives access to the reports.

What is your favorite aspect of this product?

Customization of reports. We can drag and drop options to create our own customized reports. We can pick the options as to how it should be displayed. Dimensions, metrics can be chosen.

What do you dislike most about this product?

The overall feel of the displayed platform is little messy. Too many dashboards, settings, metrics etcs. The look and feel can be slightly altered in order to make it look more comfortable interface.

What recommendations would you give to someone considering this product?

Google analytics will do wonders in many ways. It will provide with better insights to improve the performance of any website.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Manuel C.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2021

Collect the most reliable data for marketing.

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

For me, it stands out as one of the most accurate tools in providing detailed reports on the number of visits our website has had, including the cities from where the search was performed, what keywords they often use, and the routes they have followed. It is powered by Google, so it is reliable and offers one of the best services in this area. It is affordable.

What is your favorite aspect of this product?

Google Analytics helps me to better identify and interpret results to consolidate better marketing initiatives and strategies which is very important in my job role. It helps me target the right audience. *Dynamic graphs and customized reports. *Advanced and sophisticated segmentation. *Audience behavior tracking. *Easy to use. *Compatible with websites of any size. *Provides reliable information.

What do you dislike most about this product?

It is a good tool, but for beginners there is a lack of training tools or resources.

What recommendations would you give to someone considering this product?

I recommend it for being one of the most reliable and secure solutions to collect real-time information about visitors and their needs, either websites or apps. It is a great support for the development of better marketing strategies, if you implement it correctly, you can get detailed data.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Carlos A.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2021

Complete analysis of each visit.

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

The main difference that stands out between Google Analytics and other analysis platforms is that it has a much easier to use structure. Previously I used other platforms for web analytics that were very complex, the reports were more complicated to understand and the settings were also complex. Google Analytics focuses on ease of use with a fairly clean and easy-to-use UI. In addition, another difference is that it offers greater precision in the accounting of visits and counts organic traffic very well.

What is your favorite aspect of this product?

The things I liked the most about Google Analytics were: 1.- It offers an excellent accounting system for clicks, visits to sections of the site and fully monitors the visit of each client to know which section has interested them the most. 2.- It has very complete reports, where all types of traffic generated by the client are specified. All website analytics can be accessed in real time without the need to wait additional time. 3.- Linking the website and making the data monitoring settings is completely simple. I have used even more complex platforms that have very difficult to understand configurations.

What do you dislike most about this product?

One of the things I don't like about Google Analytics is that the raw data collected by the visitor monitoring system cannot be accessed. Access to raw data would help me to be able to count and review details of visits that do not appear in the reports or that have not been counted. Also, I don't like its free trial version either. The free trial offers very few basic custom variables, which results in a very limited user experience when associating your website.

What recommendations would you give to someone considering this product?

The main reason why I would recommend Google Analytics is because it offers a totally reliable data source which helps all users to collect visit and click data reliably and without worrying about any data loss. In addition, another reason why I would recommend this platform is because it offers a very exact service, which counts organic visits very well and is able to specifically monitor each visit and know which section has interested the client the most.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Trustworthy

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