Google

Google Analytics

Composite Score

8.9 /10

CX Score

9.2 /10

899 Reviews Write a Review

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What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

Company Details

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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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2025 Data Quadrant Champion

Latest Award, 2025

4 Top Rated Capabilities

7 Top Rated Features

Latest Award, 2025

2024 Emotional Footprint Champion

2024

2024 Data Quadrant Champion

2024

3 Top Rated Capabilities

6 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

Strategy and Innovation
Product Impact

2023

2023 Data Quadrant Champion

2023

7 Top Rated Capabilities

10 Top Rated Features

2023

Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative

4% Neutral

94% Positive

Pros

Enables Productivity
Reliable
Performance Enhancing
Trustworthy

Feature Ratings

Average 85

Audience Segmentation

Conversion Analysis

Audience Demographics

Device and Browser Analytics

Paid Search Integration

Customer Value Analysis

Search Engine Optimization

Data Visualization

Social Media Analytics

Customer Journey Modelling

API Framework

Vendor Capability Ratings

Average 83

Business Value Created

Breadth of Features

Ease of Implementation

Quality of Features

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of IT Administration

Ease of Customization

Availability and Quality of Training

Usability and Intuitiveness

Vendor Support

Also Featured in...

Product Analytics

Score 9.0

View Google Analytics in this category (opens in a new tab)

Customer Intelligence

Score 8.8

View Google Analytics in this category (opens in a new tab)

Google Analytics Reviews

Judith P.

Role: Sales Marketing
Industry: Other
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2021

Fantastic Product

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

I have no experience from similar products in our company.

What is your favorite aspect of this product?

It enables us to advertise our products and services effectively. Clients who visits our website regularly have the opportunity to get updates on our advert pages.

What do you dislike most about this product?

This is great product that has never failed us in any day since we deployed it.

What recommendations would you give to someone considering this product?

For effective marketing of products and services I highly recommend Google Analytics.

Pros

Continually Improving Product
Effective Service
Inspires Innovation
Saves Time

Camilo D.

Role: C-Level
Industry: Consulting
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2021

The go-to, yet unreliable

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Google captured the market with its free tool many years ago, and it's simply the dominant player. With a breadth of features and GTM, it's hard to use something else.

What is your favorite aspect of this product?

Speed. Google Analytics crunches tons of data in a really fast way, others will just struggle with the amount of data that is required to power analytics nowadays.

What do you dislike most about this product?

Weird enough, I don't feel I can trust GA entirely. We developed a survey software and GA is one of the pieces we keep an eye on traffic, but it doesn't report accurately, even though we monitor the network requests continuously. It's always a little off like it doesn't capture all the interactions, and that's pretty unsettling.

What recommendations would you give to someone considering this product?

You can't go wrong with GA, but it's best if you use GTM from the beginning, as you can have redundant systems and do a lot more. I wish it was a little easier to configure, but so it is when you have also a lot of features available, so it's worth the price of admission.

Pros

Helps Innovate
Performance Enhancing
Enables Productivity
Inspires Innovation

Cons

Slower Product Innovation
Leverages Incumbent Status

Georgios B.

Role: Information Technology
Industry: Chemicals
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Mar 2021

A most have product for every website

Likeliness to Recommend

8 /10

What differentiates Google Analytics from other similar products?

easy setup and dashboards

What is your favorite aspect of this product?

the out of the box KPIs

What do you dislike most about this product?

limited integration with other systems

What recommendations would you give to someone considering this product?

the data should be updated real time especially in e-commerce

Pros

Reliable
Trustworthy
Effective Service
Saves Time

Cons

Commodity Features

Google Analytics

What is Google Analytics?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

Google Analytics Ratings

90 Likeliness to Recommend

98 Plan to Renew

1 Since last award

89 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Google Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Device and Browser Analytics Capture and summarize device and browser information.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Product Analytics

Customer Intelligence

Google Analytics Reviews

Judith P.

Fantastic Product

Likeliness to Recommend

Pros

Camilo D.

The go-to, yet unreliable

Likeliness to Recommend

Pros

Cons

Georgios B.

A most have product for every website

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Audience Segmentation

Conversion Analysis

Audience Demographics

Device and Browser Analytics

Paid Search Integration

Customer Value Analysis

Search Engine Optimization

Data Visualization

Social Media Analytics

Customer Journey Modelling

API Framework

Vendor Capability Ratings

Business Value Created

Breadth of Features

Ease of Implementation

Quality of Features

Ease of Data Integration

Product Strategy and Rate of Improvement

Ease of IT Administration

Ease of Customization

Availability and Quality of Training

Usability and Intuitiveness

Vendor Support