What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Device and Browser Analytics
Paid Search Integration
Search Engine Optimization
Customer Value Analysis
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Carlos A.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Apr 2021
Complete analysis of each visit.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The main difference that stands out between Google Analytics and other analysis platforms is that it has a much easier to use structure. Previously I used other platforms for web analytics that were very complex, the reports were more complicated to understand and the settings were also complex. Google Analytics focuses on ease of use with a fairly clean and easy-to-use UI. In addition, another difference is that it offers greater precision in the accounting of visits and counts organic traffic very well.
What is your favorite aspect of this product?
The things I liked the most about Google Analytics were: 1.- It offers an excellent accounting system for clicks, visits to sections of the site and fully monitors the visit of each client to know which section has interested them the most. 2.- It has very complete reports, where all types of traffic generated by the client are specified. All website analytics can be accessed in real time without the need to wait additional time. 3.- Linking the website and making the data monitoring settings is completely simple. I have used even more complex platforms that have very difficult to understand configurations.
What do you dislike most about this product?
One of the things I don't like about Google Analytics is that the raw data collected by the visitor monitoring system cannot be accessed. Access to raw data would help me to be able to count and review details of visits that do not appear in the reports or that have not been counted. Also, I don't like its free trial version either. The free trial offers very few basic custom variables, which results in a very limited user experience when associating your website.
What recommendations would you give to someone considering this product?
The main reason why I would recommend Google Analytics is because it offers a totally reliable data source which helps all users to collect visit and click data reliably and without worrying about any data loss. In addition, another reason why I would recommend this platform is because it offers a very exact service, which counts organic visits very well and is able to specifically monitor each visit and know which section has interested the client the most.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
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Judith P.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Mar 2021
Fantastic Product
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
I have no experience from similar products in our company.
What is your favorite aspect of this product?
It enables us to advertise our products and services effectively. Clients who visits our website regularly have the opportunity to get updates on our advert pages.
What do you dislike most about this product?
This is great product that has never failed us in any day since we deployed it.
What recommendations would you give to someone considering this product?
For effective marketing of products and services I highly recommend Google Analytics.
Pros
- Continually Improving Product
- Effective Service
- Inspires Innovation
- Saves Time
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Camilo D.
- Role: C-Level
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Mar 2021
The go-to, yet unreliable
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google captured the market with its free tool many years ago, and it's simply the dominant player. With a breadth of features and GTM, it's hard to use something else.
What is your favorite aspect of this product?
Speed. Google Analytics crunches tons of data in a really fast way, others will just struggle with the amount of data that is required to power analytics nowadays.
What do you dislike most about this product?
Weird enough, I don't feel I can trust GA entirely. We developed a survey software and GA is one of the pieces we keep an eye on traffic, but it doesn't report accurately, even though we monitor the network requests continuously. It's always a little off like it doesn't capture all the interactions, and that's pretty unsettling.
What recommendations would you give to someone considering this product?
You can't go wrong with GA, but it's best if you use GTM from the beginning, as you can have redundant systems and do a lot more. I wish it was a little easier to configure, but so it is when you have also a lot of features available, so it's worth the price of admission.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Inspires Innovation
Cons
- Slower Product Innovation
- Leverages Incumbent Status
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