What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Enables Productivity
- Reliable
- Performance Enhancing
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Conversion Analysis
Audience Demographics
Device and Browser Analytics
Paid Search Integration
Customer Value Analysis
Search Engine Optimization
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Implementation
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Prateek B.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2024
Fantastic tool for SEO analysis
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is seriously impressive compared to other tools out there. It's not just about tracking website traffic; it's a whole package deal. You can dig deep into user behaviour, optimize marketing efforts, and even integrate it seamlessly with other Google products like Ads and Search Console. What sets it apart is its user-friendliness and how it scales up for businesses of any size. It's not just for big players; startups can benefit just as much. Overall, it's like having a trusted ally in your corner, helping you make smarter decisions and grow your business.
What is your favorite aspect of this product?
One thing I really admire about Google Analytics is its versatility. It's not just limited to one function; it offers a diverse range of features that cater to different needs. Whether you're analysing website traffic, studying user behaviour, fine-tuning marketing campaigns, or integrating with other Google products, Google Analytics has a solution for you. Its adaptability and comprehensive toolkit make it an invaluable asset for businesses aiming to make informed decisions and succeed online.
What do you dislike most about this product?
Its complexity, especially for beginners. The abundance of features and options might overwhelm users who are new to analytics or have limited technical expertise.
What recommendations would you give to someone considering this product?
For those considering Google Analytics, I'd suggest starting with basic tutorials to grasp its fundamentals. Focus on key metrics relevant to your goals and gradually explore advanced features.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
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Nicolae R.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2024
Excellent platform for accurate data analysis.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics allows us to track the performance of our websites thanks to the real-time data it provides. Its excellent security guarantees that neither our data nor those of our clients are compromised. It includes sophisticated features such as the ability to create new data and access raw data. However, the most attractive feature is the ability to share the extracted data. This allows harmony and communication at all times.
What is your favorite aspect of this product?
Their great ability to analyze data helps our ability to make sound decisions. It also has powerful reporting capabilities that allow us to export reports to multiple formats for sharing and can manage large volumes of data in a simple way.
What do you dislike most about this product?
The constant updating and experimentation of functions by developers generates some instability.
What recommendations would you give to someone considering this product?
Google Analytics is a special tool that will help you move forward by providing you with enough data and insights to improve your decision making and achieve your goals. It has great reports and charts that are easy to read and understand. It's easy to set up and you can start receiving data within hours.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Anant U.
- Role: Student Academic
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2024
Good product but policy lacks
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Easy integration with websites and analyze it.
What is your favorite aspect of this product?
Custom Reporting
What do you dislike most about this product?
Lots of policies and terms.
What recommendations would you give to someone considering this product?
Watch videos and demo's to know how to integrate it
Pros
- Helps Innovate
- Efficient Service
- Saves Time
- Fair
Cons
- Less Caring
- Less Respectful
- Under Delivered
Please tell us why you think this review should be flagged.
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