Gusto

What differentiates Gusto from other similar products?

Very user-friendly, competitively priced, and represents great value for small businesses. I own several companies and manage payroll for multiple employer accounts, and it's very easy to toggle between them. Employees find it simple, transparent, and extremely easy to use/view their payroll data. Their pricing structure is simple with no hidden costs. I've saved over 50% in payroll service fees compared to the provider we were using previously. Customer support is so much easier to reach, as well.

What is your favorite aspect of this product?

Affordability

What do you dislike most about this product?

It can be difficult to get clear information about employee benefits, namely health insurance. I remain incredibly happy with Gusto's payroll administration capabilities, but trying to find out more about health insurance options has been problematic.

What recommendations would you give to someone considering this product?

I highly recommend Gusto after having used ADP, Paychex, and PrimePay over the past 15+ years. Gusto is extremely easy to use, the initial support to set everything up was outstanding, and the savings compared to other services is significant.

What differentiates Gusto from other similar products?

Gusto stands out from other payroll and HR platforms due to its intuitive design, all-in-one functionality, and strong focus on small business support. Key differentiators include: User-Friendly Interface Clean, modern UI makes it easy for non-HR professionals to run payroll, onboard employees, and manage benefits without confusion. All-in-One Platform for Small Businesses Combines payroll, benefits, onboarding, HR tools, compliance, and basic time tracking in a single system—reducing the need for multiple vendors.

What is your favorite aspect of this product?

My favorite aspect of Gusto is how effortless it makes payroll and tax compliance for small businesses. The automation of payroll runs, tax filings, and year-end forms (like W-2s and 1099s) removes a huge administrative burden—especially for companies without a dedicated HR or finance team. It's truly “set it and forget it” in the best way.

What do you dislike most about this product?

The biggest downside of Gusto is its limited customization for more complex payroll structures. For example, businesses with multiple pay schedules, more complex benefit structures, or unique tax situations may find that Gusto doesn't offer as much flexibility as other platforms. Additionally, its reporting features, while solid, could be more robust for businesses that need more detailed, customized insights.

What recommendations would you give to someone considering this product?

Perfect for Small to Mid-Sized Businesses Gusto is best suited for small businesses or startups looking for an easy-to-use payroll and HR platform. If you have a growing team or need more complex payroll features, ensure it aligns with your long-term needs. Leverage Its Automated Features Take full advantage of Gusto’s automation for payroll, tax filings, and benefits management. It saves time and helps avoid costly mistakes. Evaluate Reporting Needs Early If your business requires detailed, customizable reports, consider whether Gusto’s reporting features meet your expectations, or if another platform might be a better fit.

What differentiates Gusto from other similar products?

The combination of ease of use, integrated functionality and transparent pricing differentiate it from other products.

What is your favorite aspect of this product?

My favourite aspect is it's seamless all in one approach and integration of HR main functions with ease.

What do you dislike most about this product?

One downside is it's strength in simplicity and affordability for basic payroll and HR functions can also be a limitation.

What recommendations would you give to someone considering this product?

Check if it integrates smoothly with your current software. If your organization requires efficient payroll processing, employee onboarding, benefits administration then Gusto is a great option.