Heap

What differentiates Heap from other similar products?

Heap is very easy for analysts to use and quickly generate insights. I’ve been in many working meetings with a product owner, UI/UX lead, etc. and have been able to answer questions during the meeting. With the previous tool we were using, I had to take notes on the question and get back to them. Heap allows us to keep moving forward and making progress. Defining new events in Heap is fairly straight-forward and no need for a developer. Also, clients in Marketing and other areas have been able to modify and create reports, something they were unable to do with other similar products. The user interface is very intuitive and friendly.

What is your favorite aspect of this product?

My favorite part of Heap is how quickly I can create reports and generate insights.

What do you dislike most about this product?

Some of the visuals (graphs) aren’t my favorite, but it’s easy to bring the data into Excel or Tableau to create my own.

What recommendations would you give to someone considering this product?

Talk to others who have used it, consider integrations with Heap vs AA/GA, etc.

What differentiates Heap from other similar products?

Easy to use and less complicated in comparison to Google Analytics.

What is your favorite aspect of this product?

User-friendly UI

What do you dislike most about this product?

Lack of customization and intergration with Google Ads.

What recommendations would you give to someone considering this product?

If you are looking to find out the journey of customers, this is your best bet.

What differentiates Heap from other similar products?

Heap makes my life a lot easier. I am being asked a ton more questions by our leadership team, and I am able to find the answer in heap immediately or define it within minutes. I love that even when I don't have an event set up, it has all of the past data without having to have the event defined preventively. Heap has a lot of great features that they are always updating and improving. Data governance is really important for our company and Heap makes it very easy to ensure that events are created with a standard naming convention.

What is your favorite aspect of this product?

The fact that data starts capturing immediately. I save so much time with devs in our sprints not having to proactively build event listeners and custom work. Heap does this all automatically. I can go back to a new feature that was released 3 months ago and see how it's doing, even if I didn't set up an event (not that anyone would wait that long to look!). Funnels are also very easy to use. Super quick to set up and immediately insightful.

What do you dislike most about this product?

It can be hard to define so many events (initial setup). I wish there were some quick ways to define all events within a dropdown. As an example, a 'Sort' dropdown with 12 options, I wish I could click Define Sort, and then have it define the 12 separate events within it. I also wish that the reporting capability was a bit beefier. For example stacked bar charts, area charts, bubble charts, scatter, gauges, etc. We often have to pull a lot of data into redshift, and then do custom visualizations there. The same goes with if there are limitations on how we can bucket or structure the data in the reporting view on Heap.

What recommendations would you give to someone considering this product?

Get it sooner than later, the second you install it, it begins capturing all of the data on your website and stores it for easy reporting in the future. This will help to solve a lot of questions in your org quickly.