Heap Logo
Heap Logo
Heap, Inc.

Heap

Composite Score
7.4 /10
CX Score
7.4 /10
Category
Heap
7.4 /10

What is Heap?

Heap is a digital insights platform that makes it easy to surface and act on the most valuable insights that are hidden in your user data. Heap combines a complete and trustworthy digital data foundation with advanced data science capabilities so teams have comprehensive tools to yield insights, move faster, and optimize customer journeys in an ever-changing marketplace.

Company Details


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Awards & Recognition

Heap won the following awards in the Website Analytics category

Heap Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Heap.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

95 Plan to Renew

88 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+79 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Heap?

0% Negative
18% Neutral
82% Positive

Pros

  • Respectful
  • Saves Time
  • Enables Productivity
  • Efficient Service

Cons

  • Under Delivered

Feature Ratings

Average 82

Conversion Analysis

86

Data Visualization

85

Audience Segmentation

84

Device and Browser Analytics

82

API Framework

81

Paid Search Integration

80

Audience Demographics

80

Customer Journey Modelling

78

Search Engine Optimization

76

Customer Value Analysis

74

Social Media Analytics

73

Vendor Capability Ratings

Average 80

Ease of Data Integration

84

Business Value Created

83

Ease of IT Administration

83

Ease of Implementation

82

Breadth of Features

82

Usability and Intuitiveness

80

Vendor Support

80

Ease of Customization

79

Availability and Quality of Training

77

Product Strategy and Rate of Improvement

77

Quality of Features

76

Heap Reviews

Idelle D.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2021

Great product for reporting!

Likeliness to Recommend

8 /10

What differentiates Heap from other similar products?

Ease of use

What is your favorite aspect of this product?

Reporting

What do you dislike most about this product?

Intuitiveness

What recommendations would you give to someone considering this product?

Try it out first the training isn’t as helpful as playing with the tool itself

Pros

  • Continually Improving Product
  • Reliable
  • Unique Features
  • Efficient Service

Christopher T.

  • Role: Industry Specific Role
  • Industry: Not for Profit
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2021

Easyish to use but really, really, expensive

Likeliness to Recommend

10 /10

What differentiates Heap from other similar products?

Heap is far more robust than most analytics platforms. However, it's challenging to train people to use it, and the user-friendly features don't always work. If they don't, the platform becomes highly unusable for folks who don't understand analytics at a deep level.

What is your favorite aspect of this product?

The visual nature of the funnels features makes it easy to relate the workflows to the product without tracking them elsewhere.

What do you dislike most about this product?

When the visual and user-friendly features don't work, it's a major pain in the ass.

What recommendations would you give to someone considering this product?

Make sure the onboarding is detail and covers what needs to happen when things don't work. It's insanely expensive, so I expect a product that reflects what the organization is paying, which far too often it does not.

Pros

  • Respectful
  • Helps Innovate
  • Continually Improving Product
  • Reliable

Cons

  • Less Effective Service
  • Less Caring
  • Vendor's Interest First

Emily S.

  • Role: Information Technology
  • Industry: Biotechnology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Sep 2021

Reliable, easy to use analytics tool!

Likeliness to Recommend

8 /10

What differentiates Heap from other similar products?

The usability - the interface is really easy to navigate and the visualizations make interpreting data very easy, especially as queries get more complicated.

What is your favorite aspect of this product?

Building out queries is very straightforward and user-friendly. I'm able to navigate the site easily and get the information I need, as someone who is not an analytics pro.

What do you dislike most about this product?

I don't like the categorizations of the different types of analyses in the broader categories. I find it would be easier to pick from a list instead of clicking into one category and finding out what you're looking for isn't in the category

What recommendations would you give to someone considering this product?

It makes a big difference to have a team dedicated to managing heap events and ensuring the events follow a naming convention. The payoff of good organization and management makes a huge difference!

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

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