
What is Heap?
Heap is a digital insights platform that makes it easy to surface and act on the most valuable insights that are hidden in your user data. Heap combines a complete and trustworthy digital data foundation with advanced data science capabilities so teams have comprehensive tools to yield insights, move faster, and optimize customer journeys in an ever-changing marketplace.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
95 Plan to Renew
88 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+79 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Heap?
Pros
- Respectful
- Saves Time
- Enables Productivity
- Efficient Service
Cons
- Under Delivered
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Conversion Analysis
Data Visualization
Audience Segmentation
Device and Browser Analytics
API Framework
Paid Search Integration
Audience Demographics
Customer Journey Modelling
Search Engine Optimization
Customer Value Analysis
Social Media Analytics
Vendor Capability Ratings
Ease of Data Integration
Business Value Created
Ease of IT Administration
Ease of Implementation
Breadth of Features
Usability and Intuitiveness
Vendor Support
Ease of Customization
Availability and Quality of Training
Product Strategy and Rate of Improvement
Quality of Features
Also Featured in...
Heap Reviews
Idelle D.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Sep 2021
Great product for reporting!
Likeliness to Recommend
What differentiates Heap from other similar products?
Ease of use
What is your favorite aspect of this product?
Reporting
What do you dislike most about this product?
Intuitiveness
What recommendations would you give to someone considering this product?
Try it out first the training isn’t as helpful as playing with the tool itself
Pros
- Continually Improving Product
- Reliable
- Unique Features
- Efficient Service
Please tell us why you think this review should be flagged.

Christopher T.
- Role: Industry Specific Role
- Industry: Not for Profit
- Involvement: End User of Application
Submitted Sep 2021
Easyish to use but really, really, expensive
Likeliness to Recommend
What differentiates Heap from other similar products?
Heap is far more robust than most analytics platforms. However, it's challenging to train people to use it, and the user-friendly features don't always work. If they don't, the platform becomes highly unusable for folks who don't understand analytics at a deep level.
What is your favorite aspect of this product?
The visual nature of the funnels features makes it easy to relate the workflows to the product without tracking them elsewhere.
What do you dislike most about this product?
When the visual and user-friendly features don't work, it's a major pain in the ass.
What recommendations would you give to someone considering this product?
Make sure the onboarding is detail and covers what needs to happen when things don't work. It's insanely expensive, so I expect a product that reflects what the organization is paying, which far too often it does not.
Pros
- Respectful
- Helps Innovate
- Continually Improving Product
- Reliable
Cons
- Less Effective Service
- Less Caring
- Vendor's Interest First
Please tell us why you think this review should be flagged.
Emily S.
- Role: Information Technology
- Industry: Biotechnology
- Involvement: IT Development, Integration, and Administration
Submitted Sep 2021
Reliable, easy to use analytics tool!
Likeliness to Recommend
What differentiates Heap from other similar products?
The usability - the interface is really easy to navigate and the visualizations make interpreting data very easy, especially as queries get more complicated.
What is your favorite aspect of this product?
Building out queries is very straightforward and user-friendly. I'm able to navigate the site easily and get the information I need, as someone who is not an analytics pro.
What do you dislike most about this product?
I don't like the categorizations of the different types of analyses in the broader categories. I find it would be easier to pick from a list instead of clicking into one category and finding out what you're looking for isn't in the category
What recommendations would you give to someone considering this product?
It makes a big difference to have a team dedicated to managing heap events and ensuring the events follow a naming convention. The payoff of good organization and management makes a huge difference!
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
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