Heap, Inc.

Heap

Composite Score

7.0 /10

CX Score

7.0 /10

21 Reviews Write a Review

Claim Software

What is Heap?

Heap is a digital insights platform that makes it easy to surface and act on the most valuable insights that are hidden in your user data. Heap combines a complete and trustworthy digital data foundation with advanced data science capabilities so teams have comprehensive tools to yield insights, move faster, and optimize customer journeys in an ever-changing marketplace.

Company Details

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Heap Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Heap.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

82 Likeliness to Recommend

100 Plan to Renew

68 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+72 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Heap?

0% Negative

25% Neutral

75% Positive

Pros

Acts with Integrity
Reliable
Respectful
Enables Productivity

Cons

Under Delivered
Leverages Incumbent Status

Feature Ratings

Average 72

Data Integrity

Analytics and Reporting

Conversion Analysis

Marketing Analytics

Data Analysis and Survey Function

Audience Segmentation

Data Warehousing

API Framework

Data Management

Device and Browser Analytics

Mobile Functionality

Vendor Capability Ratings

Average 73

Availability and Quality of Training

Ease of Data Integration

Ease of Customization

Vendor Support

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Implementation

Quality of Features

Breadth of Features

Business Value Created

Usability and Intuitiveness

Also Featured in...

Website Analytics

Score 7.4

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Heap Reviews

Teerawat T.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2023

Lots of bells and whistles

Likeliness to Recommend

7 /10

What differentiates Heap from other similar products?

Lots of customizable reporting. Data segmentation, great insights into the analytics, marketing/sales can make a more informed decision.

What is your favorite aspect of this product?

UX was easy to navigate

What do you dislike most about this product?

Bit of a learning curve, but works well if you're a large enterprise that analyzes multi data points.

What recommendations would you give to someone considering this product?

Consider it only if you have large sets of data to analyze. Think: large e-tailers.

Pros

Reliable
Performance Enhancing
Enables Productivity
Unique Features

Jonah S.

Role: Information Technology
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2023

Fantastic heatmap and user journey software

Likeliness to Recommend

8 /10

What differentiates Heap from other similar products?

Far more in-depth insights than other analytics software.

What is your favorite aspect of this product?

How easy it is to tracks a users journey.

What do you dislike most about this product?

How high the learning curve is to use it.

What recommendations would you give to someone considering this product?

Take your time to go through the Heap university materials.

Pros

Trustworthy
Caring
Respectful
Client's Interest First

Cons

Less Generous

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted Oct 2023

Incredible insights but complicated to use

Likeliness to Recommend

8 /10

Pros

Respectful
Reliable
Performance Enhancing
Enables Productivity

Heap

What is Heap?

Company Details

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Awards & Recognition

Heap Ratings

82 Likeliness to Recommend

100 Plan to Renew

68 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+72 Net Emotional Footprint

How much do users love Heap?

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Data Management Includes data sharing, data storage, records management, and data security.

Device and Browser Analytics Capture and summarize device and browser information.

Mobile Functionality Can be used on mobile devices​

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Also Featured in...

Website Analytics

Heap Reviews

Teerawat T.

Lots of bells and whistles

Likeliness to Recommend

Pros

Jonah S.

Fantastic heatmap and user journey software

Likeliness to Recommend

Pros

Cons

Incredible insights but complicated to use

Likeliness to Recommend

Pros

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Feature Ratings

Data Integrity

Analytics and Reporting

Conversion Analysis

Marketing Analytics

Data Analysis and Survey Function

Audience Segmentation

Data Warehousing

API Framework

Data Management

Device and Browser Analytics

Mobile Functionality

Vendor Capability Ratings

Availability and Quality of Training

Ease of Data Integration

Ease of Customization

Vendor Support

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Implementation

Quality of Features

Breadth of Features

Business Value Created

Usability and Intuitiveness