




Hootsuite Social Media Management Enterprise

What is Hootsuite Social Media Management Enterprise?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
85 Likeliness to Recommend
89 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite Social Media Management Enterprise?
Pros
- Efficient Service
- Respectful
- Acts with Integrity
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Competitor Tracking
Collaboration
Dashboards and Reporting
Visual Analytics
Publishing
Audience Segmentation
Influencer Identification
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of IT Administration
Quality of Features
Breadth of Features
Availability and Quality of Training
Usability and Intuitiveness
Ease of Customization
Ease of Data Integration
Vendor Support
Product Strategy and Rate of Improvement
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Hootsuite Social Media Management Enterprise Reviews

Carlos Eduardo D.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Oct 2022
Hootsuite we manage our social networks seamlessly
Likeliness to Recommend
What differentiates Hootsuite Social Media Management Enterprise from other similar products?
We really downloaded this program to manage to schedule our social media posts in advance, avoiding delays, but we have gotten many other really useful tools that have helped us to manage our social networks easily and without using other additional applications.
What is your favorite aspect of this product?
The program generates accurate metrics, where we can know in depth the behavior of our followers in each of the publications and thus create content that attracts more followers and customers. It also allows you to track the interactions of the publications of each social network, as well as respond to comments and messages. The fact that you can schedule weeks of planning the company's networks saves the marketing team time.
What do you dislike most about this product?
The cost can be a bit high, although it has a free version that can be very useful for small companies. Sometimes it has cost us a lot to upload the publications, perhaps momentary problems of the platform, the truth is that the videos have been slow to load and to schedule the calendar did not register the correct date and time. We were able to solve all this later.
What recommendations would you give to someone considering this product?
Hootsuite is perfect for tight budgets. It provides most, if not all, of the features businesses need to keep their social accounts on track. There are many options for social media management tools. Some may have more features, while others have fewer. We think it has the right balance of features and price for our needs. I love how easy it is to navigate this platform. It allows me to easily organize my stuff and share my posts across platforms in a smart and organized way. Plus, whenever I have a problem with scheduling, I can get help quickly from the service team. I've been using Hootsuite since 2021 and haven't missed a single post.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Unique Features
Please tell us why you think this review should be flagged.
Sabrina L.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2022
Great tool for enterprise size users
Likeliness to Recommend
What differentiates Hootsuite Social Media Management Enterprise from other similar products?
Robust tool for enterprise size companies to use
What is your favorite aspect of this product?
Integration with all channels
What do you dislike most about this product?
I'd love to see a less complicated version of Hootsuite for smaller size companies
What recommendations would you give to someone considering this product?
Robust tool at a higher cost
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Jaione d.
- Role: Consultant
- Industry: Communications
- Involvement: End User of Application
Submitted Sep 2022
Very expensive for what it is
Likeliness to Recommend
What differentiates Hootsuite Social Media Management Enterprise from other similar products?
We chose Hootsuite for its reputation, but compared with other social media management tools it feels like it has stagnated.
What is your favorite aspect of this product?
Collaboration between teams when managing an account.
What do you dislike most about this product?
Its cost is expensive for its features.
What recommendations would you give to someone considering this product?
To opt for other tools.
Pros
- Over Delivered
- Helps Innovate
- Reliable
- Trustworthy
Cons
- Slower Product Innovation
- Less Performance Enhancing
- Less Productive
Please tell us why you think this review should be flagged.
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