Hootsuite Social Media Management Enterprise Logo Award Winner Product Badge
Hootsuite Social Media Management Enterprise Logo Award Winner Product Badge
HootSuite

Hootsuite Social Media Management Enterprise

Composite Score
8.3 /10
CX Score
8.3 /10
Category
Hootsuite Social Media Management Enterprise
8.3 /10

What is Hootsuite Social Media Management Enterprise?

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Company Details


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Awards & Recognition

Hootsuite Social Media Management Enterprise won the following awards in the Social Media Monitoring category

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Hootsuite Social Media Management Enterprise Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hootsuite Social Media Management Enterprise.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

89 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hootsuite Social Media Management Enterprise?

8% Negative
2% Neutral
90% Positive

Pros

  • Efficient Service
  • Respectful
  • Acts with Integrity
  • Enables Productivity

Feature Ratings

Average 87

Social Media Channel Integration Inbound

90

Competitor Tracking

89

Collaboration

89

Dashboards and Reporting

89

Visual Analytics

88

Publishing

88

Audience Segmentation

86

Influencer Identification

84

Sentiment Analysis

83

Vendor Capability Ratings

Average 86

Ease of Implementation

90

Business Value Created

88

Ease of IT Administration

86

Quality of Features

86

Breadth of Features

86

Availability and Quality of Training

86

Usability and Intuitiveness

85

Ease of Customization

85

Ease of Data Integration

84

Vendor Support

84

Product Strategy and Rate of Improvement

83

Hootsuite Social Media Management Enterprise Reviews

Carlos Eduardo D.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2022

Hootsuite we manage our social networks seamlessly

Likeliness to Recommend

9 /10

What differentiates Hootsuite Social Media Management Enterprise from other similar products?

We really downloaded this program to manage to schedule our social media posts in advance, avoiding delays, but we have gotten many other really useful tools that have helped us to manage our social networks easily and without using other additional applications.

What is your favorite aspect of this product?

The program generates accurate metrics, where we can know in depth the behavior of our followers in each of the publications and thus create content that attracts more followers and customers. It also allows you to track the interactions of the publications of each social network, as well as respond to comments and messages. The fact that you can schedule weeks of planning the company's networks saves the marketing team time.

What do you dislike most about this product?

The cost can be a bit high, although it has a free version that can be very useful for small companies. Sometimes it has cost us a lot to upload the publications, perhaps momentary problems of the platform, the truth is that the videos have been slow to load and to schedule the calendar did not register the correct date and time. We were able to solve all this later.

What recommendations would you give to someone considering this product?

Hootsuite is perfect for tight budgets. It provides most, if not all, of the features businesses need to keep their social accounts on track. There are many options for social media management tools. Some may have more features, while others have fewer. We think it has the right balance of features and price for our needs. I love how easy it is to navigate this platform. It allows me to easily organize my stuff and share my posts across platforms in a smart and organized way. Plus, whenever I have a problem with scheduling, I can get help quickly from the service team. I've been using Hootsuite since 2021 and haven't missed a single post.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Unique Features

Sabrina L.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

Great tool for enterprise size users

Likeliness to Recommend

7 /10

What differentiates Hootsuite Social Media Management Enterprise from other similar products?

Robust tool for enterprise size companies to use

What is your favorite aspect of this product?

Integration with all channels

What do you dislike most about this product?

I'd love to see a less complicated version of Hootsuite for smaller size companies

What recommendations would you give to someone considering this product?

Robust tool at a higher cost

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Jaione d.

  • Role: Consultant
  • Industry: Communications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

Very expensive for what it is

Likeliness to Recommend

5 /10

What differentiates Hootsuite Social Media Management Enterprise from other similar products?

We chose Hootsuite for its reputation, but compared with other social media management tools it feels like it has stagnated.

What is your favorite aspect of this product?

Collaboration between teams when managing an account.

What do you dislike most about this product?

Its cost is expensive for its features.

What recommendations would you give to someone considering this product?

To opt for other tools.

Pros

  • Over Delivered
  • Helps Innovate
  • Reliable
  • Trustworthy

Cons

  • Slower Product Innovation
  • Less Performance Enhancing
  • Less Productive

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