Hootsuite Social Media Management Enterprise Logo Award Winner Product Badge
Hootsuite Social Media Management Enterprise Logo Award Winner Product Badge
HootSuite

Hootsuite Social Media Management Enterprise

Composite Score
8.3 /10
CX Score
8.3 /10
Category
Hootsuite Social Media Management Enterprise
8.3 /10

What is Hootsuite Social Media Management Enterprise?

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Company Details


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Awards & Recognition

Hootsuite Social Media Management Enterprise won the following awards in the Social Media Monitoring category

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Hootsuite Social Media Management Enterprise Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hootsuite Social Media Management Enterprise.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

89 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hootsuite Social Media Management Enterprise?

8% Negative
2% Neutral
90% Positive

Pros

  • Efficient Service
  • Respectful
  • Acts with Integrity
  • Enables Productivity

Feature Ratings

Average 87

Social Media Channel Integration Inbound

90

Competitor Tracking

89

Collaboration

89

Dashboards and Reporting

89

Visual Analytics

88

Publishing

88

Audience Segmentation

86

Influencer Identification

84

Sentiment Analysis

83

Vendor Capability Ratings

Average 86

Ease of Implementation

90

Business Value Created

88

Ease of IT Administration

86

Quality of Features

86

Breadth of Features

86

Availability and Quality of Training

86

Usability and Intuitiveness

85

Ease of Customization

85

Ease of Data Integration

84

Vendor Support

84

Product Strategy and Rate of Improvement

83

Hootsuite Social Media Management Enterprise Reviews

Gabriel S.

  • Role: Sales Marketing
  • Industry: Healthcare
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2024

Cost-effective and useful introductory CMS tool

Likeliness to Recommend

5 /10

What differentiates Hootsuite Social Media Management Enterprise from other similar products?

It's cheap, efficient, especially for SMBs and smaller brands, and easy to set up and utilize across various platforms. Intuitive to use. Monitoring is excellent though analysis lacks.

What is your favorite aspect of this product?

How cost-effective, easy, and intuitive it is to set up for basic content management systems.

What do you dislike most about this product?

I find the lack of high quality content and sentiment analysis alongside deeper insights the qualities I dislike most.

What recommendations would you give to someone considering this product?

If you're looking for a cheaper, easy to use and effective CMS tool for managing both outgoing or incoming social efforts as well as monitoring mentions, this is an excellent starter tool.

Pros

  • Performance Enhancing
  • Efficient Service
  • Effective Service
  • Saves Time

Ardi S.

  • Role: Sales Marketing
  • Industry: Banking
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2024

Analytics from Hootsuite maximize social impact

Likeliness to Recommend

9 /10

What differentiates Hootsuite Social Media Management Enterprise from other similar products?

Hootsuite's dashboard tracks key post metrics across Facebook, Instagram, Twitter, and LinkedIn in one place. User-friendly reports provide at-a-glance insights into engagement rates, clicks, shares, impressions, and changes in follower count over time.

What is your favorite aspect of this product?

Segmenting data by factors such as post type, content format, messaging, and target audience helps identify what resonates. An analysis revealed that infographics performed worse with C-level LinkedIn contacts than case studies. These strategic insights enable focusing on the best-performing content per channel and buyer persona.

What do you dislike most about this product?

Hootsuite's management tools allow experimenting with optimizing delivery timing to encourage more interaction. Testing an Instagram carousel on the weekend resulted in a 21% increase in engagement among key vertical followers. Hootsuite's analytics now automatically refine when and where we post.

What recommendations would you give to someone considering this product?

Hootsuite's unified analytics dashboards enable our digital marketing sales team to implement a sharply focused social plan that aligns content, messaging, and timing to audience preferences for maximum conversions. B2B brands seeking more analytical rigor around social media should highly consider using it.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Michael S.

  • Role: Industry Specific Role
  • Industry: Not for Profit
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2023

The gold standard of social, tools. Cost is high.

Likeliness to Recommend

6 /10

What differentiates Hootsuite Social Media Management Enterprise from other similar products?

It is the gold standard and includes basically every feature that all of the other social media tools include, but in a visually appealing and easy to use way.

What is your favorite aspect of this product?

The reporting funciton.

What do you dislike most about this product?

The price was too high for us.

What recommendations would you give to someone considering this product?

Work with them on the price to the best of your ability and consider alternatives if you cannot afford this tool

Pros

  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
  • Transparent

Cons

  • Wastes Time
  • Vendor Friendly Policies
  • Vendor's Interest First

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