




Hootsuite Social Media Management Enterprise

What is Hootsuite Social Media Management Enterprise?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
85 Likeliness to Recommend
89 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite Social Media Management Enterprise?
Pros
- Efficient Service
- Respectful
- Acts with Integrity
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Competitor Tracking
Collaboration
Dashboards and Reporting
Visual Analytics
Publishing
Audience Segmentation
Influencer Identification
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of IT Administration
Quality of Features
Breadth of Features
Availability and Quality of Training
Usability and Intuitiveness
Ease of Customization
Ease of Data Integration
Vendor Support
Product Strategy and Rate of Improvement
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Hootsuite Social Media Management Enterprise Reviews

Gabriel S.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: Business Leader or Manager
Submitted Aug 2024
Cost-effective and useful introductory CMS tool
Likeliness to Recommend
What differentiates Hootsuite Social Media Management Enterprise from other similar products?
It's cheap, efficient, especially for SMBs and smaller brands, and easy to set up and utilize across various platforms. Intuitive to use. Monitoring is excellent though analysis lacks.
What is your favorite aspect of this product?
How cost-effective, easy, and intuitive it is to set up for basic content management systems.
What do you dislike most about this product?
I find the lack of high quality content and sentiment analysis alongside deeper insights the qualities I dislike most.
What recommendations would you give to someone considering this product?
If you're looking for a cheaper, easy to use and effective CMS tool for managing both outgoing or incoming social efforts as well as monitoring mentions, this is an excellent starter tool.
Pros
- Performance Enhancing
- Efficient Service
- Effective Service
- Saves Time
Please tell us why you think this review should be flagged.

Ardi S.
- Role: Sales Marketing
- Industry: Banking
- Involvement: End User of Application
Submitted Feb 2024
Analytics from Hootsuite maximize social impact
Likeliness to Recommend
What differentiates Hootsuite Social Media Management Enterprise from other similar products?
Hootsuite's dashboard tracks key post metrics across Facebook, Instagram, Twitter, and LinkedIn in one place. User-friendly reports provide at-a-glance insights into engagement rates, clicks, shares, impressions, and changes in follower count over time.
What is your favorite aspect of this product?
Segmenting data by factors such as post type, content format, messaging, and target audience helps identify what resonates. An analysis revealed that infographics performed worse with C-level LinkedIn contacts than case studies. These strategic insights enable focusing on the best-performing content per channel and buyer persona.
What do you dislike most about this product?
Hootsuite's management tools allow experimenting with optimizing delivery timing to encourage more interaction. Testing an Instagram carousel on the weekend resulted in a 21% increase in engagement among key vertical followers. Hootsuite's analytics now automatically refine when and where we post.
What recommendations would you give to someone considering this product?
Hootsuite's unified analytics dashboards enable our digital marketing sales team to implement a sharply focused social plan that aligns content, messaging, and timing to audience preferences for maximum conversions. B2B brands seeking more analytical rigor around social media should highly consider using it.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Michael S.
- Role: Industry Specific Role
- Industry: Not for Profit
- Involvement: Business Leader or Manager
Submitted Nov 2023
The gold standard of social, tools. Cost is high.
Likeliness to Recommend
What differentiates Hootsuite Social Media Management Enterprise from other similar products?
It is the gold standard and includes basically every feature that all of the other social media tools include, but in a visually appealing and easy to use way.
What is your favorite aspect of this product?
The reporting funciton.
What do you dislike most about this product?
The price was too high for us.
What recommendations would you give to someone considering this product?
Work with them on the price to the best of your ability and consider alternatives if you cannot afford this tool
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Transparent
Cons
- Wastes Time
- Vendor Friendly Policies
- Vendor's Interest First
Please tell us why you think this review should be flagged.
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