Hootsuite Social Media Management Enterprise Logo Award Winner Product Badge
Hootsuite Social Media Management Enterprise Logo Award Winner Product Badge
HootSuite

Hootsuite Social Media Management Enterprise

Composite Score
8.9 /10
CX Score
9.0 /10
Category
Hootsuite Social Media Management Enterprise
8.9 /10

What is Hootsuite Social Media Management Enterprise?

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Company Details


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Awards & Recognition

Hootsuite Social Media Management Enterprise won the following awards in the Social Media Management - Enterprise category

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Hootsuite Social Media Management Enterprise Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hootsuite Social Media Management Enterprise.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

92 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hootsuite Social Media Management Enterprise?

4% Negative
8% Neutral
88% Positive

Pros

  • Respectful
  • Trustworthy
  • Efficient Service
  • Saves Time

Feature Ratings

Average 86

Social Media Channel Integration Inbound

89

Social Moderation and Workflow Management

89

Social Media Channel Integration Outbound

88

Social Asset Management

88

Social Post Archival

88

Campaign Execution

87

Dashboards and Visualization

87

Social Response Management

86

Contextual Analysis

84

Trend Analysis

84

Sentiment Analysis

83

Vendor Capability Ratings

Average 85

Ease of Implementation

89

Business Value Created

87

Availability and Quality of Training

86

Ease of IT Administration

86

Quality of Features

85

Usability and Intuitiveness

85

Vendor Support

85

Ease of Data Integration

85

Ease of Customization

84

Breadth of Features

84

Product Strategy and Rate of Improvement

84

Hootsuite Social Media Management Enterprise Reviews

Brian G.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Hootsuite is love of work

Likeliness to Recommend

10 /10

What differentiates Hootsuite Social Media Management Enterprise from other similar products?

Hootsuit's free plan is the feature I value the most. Rare is the social network management tool that includes so many useful features in its basic package. They give a single dashboard where you can schedule posts across many platforms, including Twitter and Instagram, simultaneously. As an entrepreneur, I use hootsuit's free plan to schedule tweets and Instagram photos for my company's social media accounts. For me, the most useful aspect of hootsuit is the detailed reports it generates on the tractions and engagements my business receives on social media.

What is your favorite aspect of this product?

Extremely user-friendly and packed with helpful features and tools. The scheduling features of this platform are unparalleled, and you need not even visit your other social media accounts to make posts and interact with your following. Each user's streams may be tailored to their own needs, which is wonderful for increasing output, and the statistics are also quite helpful. The publisher area makes it easy for me to monitor our publishing activity and see trends in terms of frequency, volume, and distribution channel.

What do you dislike most about this product?

I've tried a number of various social media scheduling tools, and Hootsuite is far and away my favorite due to its abundance of useful features. If I had to pick one thing, it would be the price. Hootsuite may get expensive quickly, especially for a young company with limited resources, if you need to utilize it for more than three clients' social media accounts at once.

What recommendations would you give to someone considering this product?

When I need to notify a large number of people at once about service interruptions, Hootsuite is the ideal tool for the job. If I see a trend of repeat calls into the help desk, I may utilize Hootsuite to provide preemptive troubleshooting instructions to my team. With the app, I can send out urgent messages from anywhere, not just my desk at the workplace.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Elena M.

  • Role: Sales Marketing
  • Industry: Not for Profit
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2023

Good software, easy to use, has lots of features

Likeliness to Recommend

5 /10

What differentiates Hootsuite Social Media Management Enterprise from other similar products?

The opportunity to easily collaborate between coworkers

What is your favorite aspect of this product?

The dashbooard that allows me to monitor everything that's going on the different social media channels I'm managing

What do you dislike most about this product?

It often has bugs and problemsThe ab

What recommendations would you give to someone considering this product?

Request a free trial and compare it with oser products

Pros

  • Efficient Service
  • Continually Improving Product
  • Enables Productivity
  • Respectful

Cons

  • Less Reliable
  • Commodity Features
  • Less Effective Service

Laura B.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

The Easiest Way to Advertise on Social Media.

Likeliness to Recommend

10 /10

What differentiates Hootsuite Social Media Management Enterprise from other similar products?

Hootsuite has been a great assistance to me in the past, and I owe a great debt of gratitude to them for teaching me the ins and outs of social media automation. If you need a streamlined tool, this one has been around for a while and does a lot of things well.

What is your favorite aspect of this product?

Using the app is a breeze because of how well designed it is. Perhaps the word "trello board" is now so commonplace because of how ubiquitous Trello has grown. The simple, streamlined method of pinning activities to separate boards is both intuitive and effective. Trello's "power ups" for its boards are also novel. The "Alexa" integration booster was quite useful since it let me stay in touch with my work from any room in the home as long as an Alexa was within earshot.

What do you dislike most about this product?

In my opinion, their current pricing is too high. It seems they've shifted focus to cater to corporations. I don't think their pricing structure is competitive for startups or smaller businesses. If you're on a limited budget, there are many better solutions available nowadays.

What recommendations would you give to someone considering this product?

Hootsuite is a great option for groups (or individuals) seeking a unified dashboard from which to manage their many social media profiles. Hootsuite simplifies the process of launching campaigns, monitoring their progress, following up with supporters, and more. It's not a magic bullet, though, and it won't eliminate your labor entirely. You will still need a comprehensive social media marketing strategy even with Hootsuite.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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