




Hootsuite Social Media Management Enterprise

What is Hootsuite Social Media Management Enterprise?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
87 Likeliness to Recommend
1
Since last award
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite Social Media Management Enterprise?
Pros
- Respectful
- Trustworthy
- Efficient Service
- Saves Time
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Moderation and Workflow Management
Social Media Channel Integration Outbound
Social Asset Management
Social Post Archival
Campaign Execution
Dashboards and Visualization
Social Response Management
Contextual Analysis
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Availability and Quality of Training
Ease of IT Administration
Quality of Features
Usability and Intuitiveness
Vendor Support
Ease of Data Integration
Ease of Customization
Breadth of Features
Product Strategy and Rate of Improvement
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Hootsuite Social Media Management Enterprise Reviews
Brian G.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Mar 2023
Hootsuite is love of work
Likeliness to Recommend
What differentiates Hootsuite Social Media Management Enterprise from other similar products?
Hootsuit's free plan is the feature I value the most. Rare is the social network management tool that includes so many useful features in its basic package. They give a single dashboard where you can schedule posts across many platforms, including Twitter and Instagram, simultaneously. As an entrepreneur, I use hootsuit's free plan to schedule tweets and Instagram photos for my company's social media accounts. For me, the most useful aspect of hootsuit is the detailed reports it generates on the tractions and engagements my business receives on social media.
What is your favorite aspect of this product?
Extremely user-friendly and packed with helpful features and tools. The scheduling features of this platform are unparalleled, and you need not even visit your other social media accounts to make posts and interact with your following. Each user's streams may be tailored to their own needs, which is wonderful for increasing output, and the statistics are also quite helpful. The publisher area makes it easy for me to monitor our publishing activity and see trends in terms of frequency, volume, and distribution channel.
What do you dislike most about this product?
I've tried a number of various social media scheduling tools, and Hootsuite is far and away my favorite due to its abundance of useful features. If I had to pick one thing, it would be the price. Hootsuite may get expensive quickly, especially for a young company with limited resources, if you need to utilize it for more than three clients' social media accounts at once.
What recommendations would you give to someone considering this product?
When I need to notify a large number of people at once about service interruptions, Hootsuite is the ideal tool for the job. If I see a trend of repeat calls into the help desk, I may utilize Hootsuite to provide preemptive troubleshooting instructions to my team. With the app, I can send out urgent messages from anywhere, not just my desk at the workplace.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Elena M.
- Role: Sales Marketing
- Industry: Not for Profit
- Involvement: End User of Application
Submitted Feb 2023
Good software, easy to use, has lots of features
Likeliness to Recommend
What differentiates Hootsuite Social Media Management Enterprise from other similar products?
The opportunity to easily collaborate between coworkers
What is your favorite aspect of this product?
The dashbooard that allows me to monitor everything that's going on the different social media channels I'm managing
What do you dislike most about this product?
It often has bugs and problemsThe ab
What recommendations would you give to someone considering this product?
Request a free trial and compare it with oser products
Pros
- Efficient Service
- Continually Improving Product
- Enables Productivity
- Respectful
Cons
- Less Reliable
- Commodity Features
- Less Effective Service
Please tell us why you think this review should be flagged.
Laura B.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Feb 2023
The Easiest Way to Advertise on Social Media.
Likeliness to Recommend
What differentiates Hootsuite Social Media Management Enterprise from other similar products?
Hootsuite has been a great assistance to me in the past, and I owe a great debt of gratitude to them for teaching me the ins and outs of social media automation. If you need a streamlined tool, this one has been around for a while and does a lot of things well.
What is your favorite aspect of this product?
Using the app is a breeze because of how well designed it is. Perhaps the word "trello board" is now so commonplace because of how ubiquitous Trello has grown. The simple, streamlined method of pinning activities to separate boards is both intuitive and effective. Trello's "power ups" for its boards are also novel. The "Alexa" integration booster was quite useful since it let me stay in touch with my work from any room in the home as long as an Alexa was within earshot.
What do you dislike most about this product?
In my opinion, their current pricing is too high. It seems they've shifted focus to cater to corporations. I don't think their pricing structure is competitive for startups or smaller businesses. If you're on a limited budget, there are many better solutions available nowadays.
What recommendations would you give to someone considering this product?
Hootsuite is a great option for groups (or individuals) seeking a unified dashboard from which to manage their many social media profiles. Hootsuite simplifies the process of launching campaigns, monitoring their progress, following up with supporters, and more. It's not a magic bullet, though, and it won't eliminate your labor entirely. You will still need a comprehensive social media marketing strategy even with Hootsuite.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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