Hootsuite Social Media Management Enterprise Logo Award Winner Product Badge
Hootsuite Social Media Management Enterprise Logo Award Winner Product Badge
HootSuite

Hootsuite Social Media Management Enterprise

Composite Score
8.9 /10
CX Score
9.0 /10
Category
Hootsuite Social Media Management Enterprise
8.9 /10

What is Hootsuite Social Media Management Enterprise?

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Company Details


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Awards & Recognition

Hootsuite Social Media Management Enterprise won the following awards in the Social Media Management - Enterprise category

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Hootsuite Social Media Management Enterprise Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hootsuite Social Media Management Enterprise.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

92 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hootsuite Social Media Management Enterprise?

4% Negative
8% Neutral
88% Positive

Pros

  • Respectful
  • Trustworthy
  • Efficient Service
  • Saves Time

Feature Ratings

Average 86

Social Media Channel Integration Inbound

89

Social Moderation and Workflow Management

89

Social Media Channel Integration Outbound

88

Social Asset Management

88

Social Post Archival

88

Campaign Execution

87

Dashboards and Visualization

87

Social Response Management

86

Contextual Analysis

84

Trend Analysis

84

Sentiment Analysis

83

Vendor Capability Ratings

Average 85

Ease of Implementation

89

Business Value Created

87

Availability and Quality of Training

86

Ease of IT Administration

86

Quality of Features

85

Usability and Intuitiveness

85

Vendor Support

85

Ease of Data Integration

85

Ease of Customization

84

Breadth of Features

84

Product Strategy and Rate of Improvement

84

Hootsuite Social Media Management Enterprise Reviews

Hannah U.

  • Role: Industry Specific Role
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2023

Easy to use but could do with some more features

Likeliness to Recommend

8 /10

What differentiates Hootsuite Social Media Management Enterprise from other similar products?

There is a free version that as a lot of features similar to the premium version.

What is your favorite aspect of this product?

It's easy to use.

What do you dislike most about this product?

Could have a more complex system to meet enterprise needs. You can't schedule twitter threads, just individual tweets, for example.

What recommendations would you give to someone considering this product?

Try this in tandem with your pre-existing social media management system.

Pros

  • Reliable
  • Performance Enhancing
  • Caring
  • Client's Interest First

Anthony G.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Essential in handling many accounts

Likeliness to Recommend

10 /10

What differentiates Hootsuite Social Media Management Enterprise from other similar products?

I signed up for Hootsuite way back when it first came out. At first I was just blown away by all the possibilities. It's great to be able to access all of my social media platforms in a centralized location. Also, it's great that I can plan updates for numerous social media accounts with a single mouse click. It's great for businesses that serve several clients, like the social media marketing service I manage, because I can recycle posts from one client's account to another.

What is your favorite aspect of this product?

With Hootsuite, you can connect all of your social media accounts in one central location, saving you time and energy that would otherwise be spent republishing the same information across several networks. It also gives a quick overview of the types of posts that do well on various social media sites. Mostly, it makes it easier to schedule updates across many social networking sites. For the social media manager, this means posts may be planned whenever they're ready, rather than having to wait until an ideal moment.

What do you dislike most about this product?

Our organization's social media policy mandates that all images be accompanied by descriptive "Alt Text" to ensure compliance with the Americans with Disabilities Act. Regrettably, Instagram's permissions issues prevented us from writing Alt Text before the scheduled post. It would have been a hassle to go back and edit every single post to add alt text. Since then, we've opted not to bother with Hootsuit at all.

What recommendations would you give to someone considering this product?

As a result of occasional tagging errors, The one drawback of Hootsuite is that it sometimes lags behind competitors in terms of adding new features. Despite caps placed on bulk enrollment purchases, the price remains excessive. Exorbitant price, intricate features, and limited ability to integrate with existing CRM or BI systems.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Gabriel S.

  • Role: Sales Marketing
  • Industry: Healthcare
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2024

Cost-effective and useful introductory CMS tool

Likeliness to Recommend

5 /10

What differentiates Hootsuite Social Media Management Enterprise from other similar products?

It's cheap, efficient, especially for SMBs and smaller brands, and easy to set up and utilize across various platforms. Intuitive to use. Monitoring is excellent though analysis lacks.

What is your favorite aspect of this product?

How cost-effective, easy, and intuitive it is to set up for basic content management systems.

What do you dislike most about this product?

I find the lack of high quality content and sentiment analysis alongside deeper insights the qualities I dislike most.

What recommendations would you give to someone considering this product?

If you're looking for a cheaper, easy to use and effective CMS tool for managing both outgoing or incoming social efforts as well as monitoring mentions, this is an excellent starter tool.

Pros

  • Performance Enhancing
  • Efficient Service
  • Effective Service
  • Saves Time

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