


What is Hootsuite Social Media Management SMB?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
84 Likeliness to Recommend
89 Plan to Renew
81 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 83%
- Negotiation and Contract:
- 78%
- Conflict Resolution:
- 83%
- Strategy & Innovation:
- 78%
- Service Experience:
- 87%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+81 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite Social Media Management SMB?
Pros
- Respectful
- Saves Time
- Reliable
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Inbound
Social Moderation and Workflow Management
Social Post Archival
Campaign Execution
Dashboards and Visualization
Social Response Management
Social Media Channel Integration Outbound
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of IT Administration
Ease of Data Integration
Usability and Intuitiveness
Quality of Features
Ease of Customization
Breadth of Features
Vendor Support
Availability and Quality of Training
Product Strategy and Rate of Improvement
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Hootsuite Social Media Management SMB Reviews

Nicholas W.
- Role: C-Level
- Industry: Transportation
- Involvement: Business Leader or Manager
Submitted Mar 2023
In depth functionality & detailed reporting!
Likeliness to Recommend
What differentiates Hootsuite Social Media Management SMB from other similar products?
The different breakdowns of reporting on your social media campaigns is next level. It gives you great insight to the effectiveness of your marketing campaigns and why.
What is your favorite aspect of this product?
Reporting and the functionality. You can build quality workflows and campaigns and set them to run while you are working on other projects.
What do you dislike most about this product?
The product doesn't have any major flaws. It could have a little better support and additional training features.
What recommendations would you give to someone considering this product?
I think this is a high quality product to utilize for Marketing and especially considering the reasonable cost.
Pros
- Enables Productivity
- Efficient Service
- Effective Service
- Saves Time
Please tell us why you think this review should be flagged.

Tarun A.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2023
Hootsuite has helped us to become content creator
Likeliness to Recommend
What differentiates Hootsuite Social Media Management SMB from other similar products?
have not used other software because we are happy with Hootsuite as of now
What is your favorite aspect of this product?
Social media boost, Muti Tasking , Tracking Capabilities
What do you dislike most about this product?
I do not know
What recommendations would you give to someone considering this product?
JUST GO FOR IT.
Pros
- Performance Enhancing
- Enables Productivity
- Unique Features
- Efficient Service
Please tell us why you think this review should be flagged.
Benjamin Z.
- Role: Sales Marketing
- Industry: Entertainment
- Involvement: IT Leader or Manager
Submitted Feb 2023
Maximizing social media efficiency with Hootsuite
Likeliness to Recommend
What differentiates Hootsuite Social Media Management SMB from other similar products?
Is a comprehensive and flexible tool for managing social media networks. Among its many features is the ability to schedule posts across many platforms at once, keep tabs on trending topics and hashtags, coordinate with colleagues, and assess the efficacy of individual posts in real time.
What is your favorite aspect of this product?
Utilizing Hootsuite allows users to manage all of their social media accounts from a single dashboard, saving valuable time and energy. In addition, it may be programmed to publish across many platforms simultaneously, which increases the reach of publications by making them accessible to readers at different times and in different locations.
What do you dislike most about this product?
When compared to other similar tools on the market, Hootsuite's price tag may seem steep, especially to smaller businesses or individual users. If you're just starting off with the tool, you might find the interface to be a bit complicated and confusing. However, this impression is also tied to your level of expertise and prior experience.
What recommendations would you give to someone considering this product?
Its real-time analytics feature reveals publication performance so that you can fine-tune your content strategy accordingly. Finally, it's great for businesses with a social media team because it allows multiple people to work together to manage the accounts.
Pros
- Continually Improving Product
- Enables Productivity
- Saves Time
- Security Protects
Please tell us why you think this review should be flagged.
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