Hootsuite Social Media Management SMB Logo Award Winner Product Badge
Hootsuite Social Media Management SMB Logo Award Winner Product Badge
HootSuite

Hootsuite Social Media Management SMB

Composite Score
8.4 /10
CX Score
8.4 /10
Category
Hootsuite Social Media Management SMB
8.4 /10

What is Hootsuite Social Media Management SMB?

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Company Details


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Awards & Recognition

Hootsuite Social Media Management SMB won the following awards in the Social Media Management - Midmarket category

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Hootsuite Social Media Management SMB Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hootsuite Social Media Management SMB.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

89 Plan to Renew

81 Satisfaction of Cost Relative to Value


Emotional Footprint Overview

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Emotional Footprint Overview

Product Experience:
83%
Negotiation and Contract:
78%
Conflict Resolution:
83%
Strategy & Innovation:
78%
Service Experience:
87%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+81 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hootsuite Social Media Management SMB?

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8% Negative
7% Neutral
85% Positive

Pros

  • Respectful
  • Saves Time
  • Reliable
  • Performance Enhancing

Feature Ratings

Average 82

Social Media Channel Integration Inbound

85

Social Moderation and Workflow Management

84

Social Post Archival

83

Campaign Execution

83

Dashboards and Visualization

83

Social Response Management

82

Social Media Channel Integration Outbound

82

Trend Analysis

80

Sentiment Analysis

78

Vendor Capability Ratings

Average 79

Ease of Implementation

82

Business Value Created

81

Ease of IT Administration

80

Ease of Data Integration

80

Usability and Intuitiveness

80

Quality of Features

80

Ease of Customization

78

Breadth of Features

78

Vendor Support

77

Availability and Quality of Training

77

Product Strategy and Rate of Improvement

76

Hootsuite Social Media Management SMB Reviews

Nicholas W.

  • Role: C-Level
  • Industry: Transportation
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

In depth functionality & detailed reporting!

Likeliness to Recommend

9 /10

What differentiates Hootsuite Social Media Management SMB from other similar products?

The different breakdowns of reporting on your social media campaigns is next level. It gives you great insight to the effectiveness of your marketing campaigns and why.

What is your favorite aspect of this product?

Reporting and the functionality. You can build quality workflows and campaigns and set them to run while you are working on other projects.

What do you dislike most about this product?

The product doesn't have any major flaws. It could have a little better support and additional training features.

What recommendations would you give to someone considering this product?

I think this is a high quality product to utilize for Marketing and especially considering the reasonable cost.

Pros

  • Enables Productivity
  • Efficient Service
  • Effective Service
  • Saves Time

Tarun A.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2023

Hootsuite has helped us to become content creator

Likeliness to Recommend

9 /10

What differentiates Hootsuite Social Media Management SMB from other similar products?

have not used other software because we are happy with Hootsuite as of now

What is your favorite aspect of this product?

Social media boost, Muti Tasking , Tracking Capabilities

What do you dislike most about this product?

I do not know

What recommendations would you give to someone considering this product?

JUST GO FOR IT.

Pros

  • Performance Enhancing
  • Enables Productivity
  • Unique Features
  • Efficient Service

Benjamin Z.

  • Role: Sales Marketing
  • Industry: Entertainment
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

Maximizing social media efficiency with Hootsuite

Likeliness to Recommend

9 /10

What differentiates Hootsuite Social Media Management SMB from other similar products?

Is a comprehensive and flexible tool for managing social media networks. Among its many features is the ability to schedule posts across many platforms at once, keep tabs on trending topics and hashtags, coordinate with colleagues, and assess the efficacy of individual posts in real time.

What is your favorite aspect of this product?

Utilizing Hootsuite allows users to manage all of their social media accounts from a single dashboard, saving valuable time and energy. In addition, it may be programmed to publish across many platforms simultaneously, which increases the reach of publications by making them accessible to readers at different times and in different locations.

What do you dislike most about this product?

When compared to other similar tools on the market, Hootsuite's price tag may seem steep, especially to smaller businesses or individual users. If you're just starting off with the tool, you might find the interface to be a bit complicated and confusing. However, this impression is also tied to your level of expertise and prior experience.

What recommendations would you give to someone considering this product?

Its real-time analytics feature reveals publication performance so that you can fine-tune your content strategy accordingly. Finally, it's great for businesses with a social media team because it allows multiple people to work together to manage the accounts.

Pros

  • Continually Improving Product
  • Enables Productivity
  • Saves Time
  • Security Protects

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